When Nike's annual Air Max day (March 26th) arrives each year to commemorate the iconic Air Max sneaker line and its impact on sneaker culture, Nike often releases special edition Air Max sneakers.

But Craig Stroud, lover of craft beer and fresh sneakers, wanted to take it a step further by fusing his 2 passions together in a mashup that makes so much sense when you say it out loud! And simply put, ALE MAX DAY was born- the "celebration of ale and air!"

And who better to partner with than one of the biggest influencers in the craft beer industry- ATL's own Ale Sharpton, known for his fresh style and love and knowledge of the craft beer industry!

In celebration of the 2nd annual ALE MAX day, Mitch and Rich were blessed with the opportunity to sit down with creator Craig Stroud, Ale Sharpton, and marketing director Christina Albetta to discuss the how and the why behind the day that everyone looks forward to. It's an event that goes beyond the celebration of ale and air by ensuring the needs of those struggling in our communities are met.

PAWKids:

Demonstrating its commitment to social responsibility, ALE MAX will be donating a portion of beer sales to PAWKids – an incredible, Atlanta-based nonprofit and community hub that exists to support and provide holistic resources to children and families in need.

Gateway Center:

We welcome everyone to donate gently used sneakers during Ale Max Day at @mondaynightgarage, on March 22, from 7 to 11 pm.! The amazing, ATL-based nonprofit @gatewayctr will be collecting donations for both men and women experiencing homelessness. A free draft beer will be rewarded to donors courtesy of ALE MAX and Monday Night!

This year's release is definitely amped up, as the release of the ALE MAX 1 IPA is being brewed at both Monday Night Brewing (ATL) and Bearded Iris (Nashville)! So whether you're in ATL or Nashville, make sure to stop by and pick up a fresh draft of the ALE MAX 1, and grab a 4 pack before you go!

Mitch, Rich, Ale, and Craig look forward to seeing you at either of the below locations as ALE MAX DAY kicks in to action tonight!

• 3/22/24: Monday Night Garage (Atlanta, GA), 7-11pm EST
• 3/23/24: Bearded Iris Sylvan Supply (Nashville, TN), 4-8pm CST

Socials:

Ale Sharpton:

Instagram: ⁠https://www.instagram.com/realalesharpton/⁠

Blog: ⁠https://alesharpton.blogspot.com/2024/02/ale-max-returns-to-fuse-craft-beer.html?m=1⁠

Craig Stroud:

Instagram: ⁠https://www.instagram.com/craigstroud313/⁠

Bearded Iris:

Website: ⁠⁠⁠⁠beardedirisbrewing.com⁠⁠⁠

Instagram: ⁠⁠⁠ ⁠⁠www.instagram.com/beardediris⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠www.facebook.com/beardedirisbrewing⁠⁠

Sylvan Supply Website: ⁠https://beardedirisbrewing.com/location/sylvan-supply/⁠

Monday Night Brewing:

Garage Location Instagram: ⁠https://www.instagram.com/mondaynightgarage/⁠

Home Base Location Instagram: ⁠https://www.instagram.com/mondaynight/⁠

Foamy Heads Podcast:

Website: ⁠https://thefoamyheads.com/⁠

Facebook: ⁠https://www.facebook.com/foamyheads⁠

Instagram: ⁠https://www.instagram.com/thefoamyheads⁠

Spotify: ⁠https://open.spotify.com/show/2lcTXdrq51ZeCEbcJTv4Dz⁠

Apple: ⁠https://podcasts.apple.com/us/podcast/the-foamy-heads/id1460465040

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