Tim and Urban discuss four levels of energy a person can have when it comes to doing the work: Compelled, Committed, Compliant, and Cynical.

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0:00 Intro

5:10 Four levels of engagement

5:56 Cynical

9:53 Compliant

12:44 Committed

15:03 Compelled

21:09 Don't ask for compelled followers if you're not a compelled leader

26:04 Recruit it, Develop it, Reward it

29:36 Focused Energy

32:17 Attract and train as many real leaders as you can

37:48 The Enemy: Entropy

41:10 Closing