Welcome to episode 71 of the Food Blogger Pro podcast! This week, Bjork interviews Amanda Rettke from I Am Baker about her success with Facebook Live and how it has helped connect her with her audience.

They say you only need 1,000 raving fans to create a successful business. Just 1,000! However, raving fans can be hard to come by. Where do you get them? How do you know they love you and the work you are doing?

Amanda struggled with this a bit for the first few years she was in business. She knew she had great fans, but she didn’t feel like she really connected with them. And then she decided to try Facebook Live. Her raving fans loved being able to see and interact with her live, and she loved being able to connect with them. Facebook Live has been the experience Amanda needed to feel connected with her readers, and today she is here to tell us how she did it.

In this episode, Amanda shares:

• What it was about I am Baker that people loved
• Why it’s important to appreciate the work that you’ve done
• How her live videos created raving fans
• How to keep your viewers interested in your videos
• Why consistency is key
• What her viewers love most about her videos
• Whether you can do live videos by yourself
• How she records on her phone but still keeps tabs on what’s going on

Resources:

• Decorating from the Inside Out - Amanda’s Craftsy Class
• Mevo Cameras
• I Am Baker
• I Am Baker on Facebook, Twitter, Instagram, and Pinterest

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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