Welcome to episode 73 of the Food Blogger Pro podcast! This week, Bjork chats with Jessica Merchant from the blog How Sweet It Is about consistently creating great content.

In blogging, content is huge. It’s not the only important thing, but it’s the foundation of your business. Creating great content is really important.

Just as important is creating content often. A blog needs fresh, exciting ideas to thrive. New content is what your existing readers want to see.

However, doing both those things - creating really great content on a consistent basis - can be really tough. It definitely involves dedication and skill to do right. Jessica Merchant from How Sweet It Is definitely has that dedication and skill, and today she’s here to tell us just how she manages to make consistent and quality content every single week.

In this episode, Jessica shares:

• How she discovered blogging and decided to leave her job
• What it took to build her blog before leaving her job
• How she networked with other bloggers
• Where she finds inspiration for her blog
• How she manages raising her son and working full time on her blog
• Why she does “batch cooking” days
• Why she doesn’t do much sponsored content
• What it takes to publish content all the time
• How doing exactly what she wants has helped her find success

Resources:

• How Sweet It Is
• How Sweet It Is on Facebook, Instagram, Pinterest, and Twitter

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