Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI.

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It's hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It's easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI?

That's why we've asked Jeff Coyle to join us on the podcast. He's here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI.

How to create AI-proof content

If you’re providing consistent value with your content, if you’ve built trust with your brand, and you've illustrated your expertise, you’re at an advantage in a world with generative content.

In other words, the tools you would use to stand out amongst all the other chocolate chip recipes in the world are very similar to those you’ll need to stand out against AI.

When you're creating content:

• Avoid being generic.
• Include your voice and personality.
• Include tips for ingredient substitutions.
• Highlight potential mistakes to avoid in the recipe.
• Include high-quality photographs and step-by-step videos.

By including these features in your content, you're providing a unique value and sharing expertise that (at least right now) AI can't replicate. Part of this equation is ensuring that you're positioning yourself as an expert on your site (E-E-A-T, anyone?).

Jeff predicts that with the growth of AI, we'll see a shift towards the true expertise of the individual creating the content and a shift away from mass-producing content. Lean into that!

Learn more:

• MarketMuse
• Artisan Bread in Five by Jeff Hertzberg
• Silver Bluff Brewing Co.
• The Perfect Loaf
• Google Labs
• Google Search’s Helpful Content System
• Follow Jeff on Twitter

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.