Rupert Pick, Co-Founder and CEO of Hot Pickle, shares his lessons from 14 years at the cutting edge of experiential marketing. His career started at Unilever, included time as an Inventor at !What If?, and an MBA from Cambridge, all of which explains his strategic approach. He talks about the need to create content platforms far beyond events that engage consumers in a dialogue they care about. He warns brands to avoid being narcissistic and focus on the human element of experiences. But ultimately he convincingly argues that experiential marketing can be both a profit centre and a way of delivering growth if done right. So listen in to learn from one of the masters of this space.