Charmian Love is currently Global Director of Advocacy at Natura &Co, the world’s largest publicly traded B Corp. But she is most-known for co-founding B Lab UK, the non-profit network behind the B Corp movement to transform the global economy to benefit people, communities and the planet. A prominent voice for change, Char has been an activist and advocate for the planet for most of her life, pushing industries and businesses to be forces for good.
In this discussion, Char shares insights into what a B Corp is, how to become one and the importance of having purpose as a driver behind the movement. She also delves into the importance of changing perceptions of what it means to be an activist and an advocate and challenges the current priorities of the ESG agenda.
We also discuss:
Selected links:
The B Corp movement https://www.bcorporation.net/en-us/
B Corp and the ESG agenda https://www.esgthereport.com/what-is-a-b-corp/
The power of purpose in business https://hbr.org/2022/03/what-is-the-purpose-of-your-purpose
Jackson Pollock artwork https://www.jackson-pollock.org/
‘Outrage and Optimism’ by Christiana Figueres, Tom Rivett-Carnac & Paul Dickinson https://www.outrageandoptimism.org/episodes
Designing a Climate Advocacy Strategy, by Sophie Dembinski, Charmian Love & Beth Thoren https://hbr.org/2023/03/designing-a-climate-advocacy-strategy
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