We’ve got a killer guest for you all in this episode, Louis Armstrong - CEO and founder of Killer Whey Ice Cream.

Louis got the idea for Killer Whey, a protein ice cream with all natural ingredients, back in 2011, and officially kicked off the business in 2016. He wanted to create a go-to brand for simple healthy products that don’t sacrifice taste, and that actually provide quality nutritional value.

What does that mean?

That means 16 grams of protein per serving, only 1 gram of sugar, and only 150 calories. Before you recall your past less than pleasurable experiences with low sugar, high protein treats and roll your eyes, thinking Killer Whey will be the same… We here at Forge Your Potential can say with 100% conviction, that this ice cream is incredible.

How do we know!? Because we were shoveling into our faces throughout the episode (don’t mind the groans of satisfaction).

Louis shares how it all began for Killer Whey, from then to now. He shares how he’s built and continues to manage relationships with major grocery outlets, and offers up some exclusive insight into the development and the process of creating and bring a food product to market.

We talk about all these topics and tons more in this valuable, truly killer episode of Forge Your Potential.

Today is the day.