Chriselle Lim is the founder of The Chriselle Factor, a YouTube channel and blog she started in 2011. Formerly a stylist and magazine editor, she started the blog as a passion project which evolved into a fashion, beauty, and lifestyle content network followed by millions of people.

Eventually, she would go on to launch Bümo, which brings licensed education-based childcare to the workplace, as well as acquire Phlur, a luxury fragrance house where she serves as its Creative Director. Phlur has been quite the hit. Their “Missing Person” perfume is repeatedly sold out in the United States and has amassed a 200,000-person waitlist.

We spoke with Chriselle all about her upbringing and the journey leading up to this point.

*

The Founder Hour is brought to you by Outer. Outer makes the world’s most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you’d expect at a 5-star resort, for less than you’d pay at a big box store for something that won’t last.

For a limited time, get 10% off and FREE shipping at www.liveouter.com/thefounderhour. Terms and conditions apply.

*

This episode is brought to you by “More Than Profit.” If you enjoy The Founder Hour, we think you’ll enjoy this podcast too. It celebrates entrepreneurs, investors, and leaders that are living and working with purpose. The host, Bryce Butler, sits down with his guests and shares personal stories about what it’s like to succeed…and even fail. But more than that, what motivates them beyond just profit to press forward in their work and as a leader.

Check out “More Than Profit” wherever you get your podcasts or at www.morethanprofit.fm.

Follow The Founder Hour on:

Instagram | www.instagram.com/thefounderhour

Twitter/X | www.twitter.com/thefounderhour

LinkedIn | www.linkedin.com/company/thefounderhour

YouTube | www.youtube.com/@thefounderhour