From a New York upbringing, Reed's journey spans from diner tables to pioneering entrepreneurship in apparel and an Operations Lead role at a music streaming startup. In 2021, while studying finance and technology at Wharton, Reed founded Hopscotch—a groundbreaking FinTech startup. Hopscotch disrupts business payments with real-time, fee-free transactions designed for small businesses and solopreneurs, backed by prominent investors like Stellation Capital, Shine Capital, and NOEMIS Ventures raising 6.1M in their most recent round.