Cubii is an exercise machine for beginners and those with limited mobility. But when they first launched, the team thought their target demographic was busy professionals. Arnav Dalmia, co-founder and CEO of Cubii, joined Adam this week for a discussion on the importance of not only listening to customer feedback, but also making it a central part of your marketing strategy.

Arnav talks about the lessons and challenges he’s faced developing a brand-new market. He also recounts a fateful trip to China that taught him a profound business lesson.

• [00:58] – Startups vs medium sized business
• [04:25] – What is Cubii?
• [07:53] – Listening to customers
• [13:04] – Cubii’s structure and values
• [15:13] – Customer feedback is built into the very layout of Cubii’s offices
• [18:33] – How Arnav and Shavani came up with Cubii
• [25:55] – The future of Cubii
• [30:44] – Lessons the team has learned from Cubii’s launch
• [33:30] – Build a business you never want to sell
• [36:24] – Fateful business advice on a trip to China

Arnav Dalmia is the co-founder and CEO of Cubii, an exercise machine for beginners and people with limited mobility. Cubii is the winner of various awards including a Chicago Innovation Award.

The Founder's Mind is a podcast for entrepreneurs wanting to gain insights and tactics from founders of all kinds to learn, grow, and be better equipped to navigate the inherent challenges of entrepreneurship. The podcast is hosted by Adam Mutschler, a Leadership Coach and COO at The Kedar Group.

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This podcast episode was produced by Dante32.