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318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your Instincts

318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your Instincts

Released Wednesday, 5th August 2020
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318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your Instincts

318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your Instincts

318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your Instincts

318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your Instincts

Wednesday, 5th August 2020
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Founder and CEO of ActiveCampaign Jason Vandeboom sits down with Foundr’s Nathan Chan to discuss his journey from launching a small part-time business to running a global SaaS empire.An email marketing, marketing-automation, and sales CRM platform, Jason owes the company’s success to its “customer first” approach and mindful framework.By throwing out the “product-first SaaS playbook” to a more customer-centric model, ActiveCampaign has evolved from an old-school on-premise contact management company to over 90,000 customers in 161 countries.Jason doesn’t believe in a time-box window for creation, and he discusses his belief that you can create innovation over time. He says that when it comes to building a business that is sustainable and long-term, you have to start with the right framework.With many small businesses facing uncertainty due to Covid-19, ActiveCampaign has made it their mission to provide support and security for their customers. Jason discusses how “there’s a former digital transformation that […] has become a necessity.” Above all, business is about trusting your instincts and trying to find a path that is a different shape to others.If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out to us via email.Key Takeaways

Jason discusses his belief in the importance of staying true to being a small business

How ActiveCampaign found its footing as an on-premise contact management businesses

Why Jason believes the key to a successful business is customer-first over product-first, and how this can shape creative innovation

How ActiveCampaign slowly built its foundations in order to secure 100k paying-active companies and over $100 million in annual recurring revenue

Why you should ignore the typical SaaS playbook that insists that in order to obtain growth you will need to upmarket

Jason advises that you should always trust your instincts, and allow time for your company to grow. You only need passion, joy, and the strength to find our way through it all.

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From The Podcast

The Foundr Podcast with Nathan Chan

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories. Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more. About the host: Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses. Need help with your business? Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.

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