Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He’s spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes.

Listen to Nick and Nathan discuss: 

Nick’s origin story as a professional goalkeeper 

Why Nick’s How to Run Facebook Ads course stands the test of time

How Nick is walking the walk with his CDB beverage company, Brez

The state of paid advertising 

How Nick uses AI for his clients and business

The four core areas of AI implementation 

Using Canva and ChatGPT’s integration 

What’s looming in 2024 for advertising 

The challenges of transitioning from click to brick 

How AI can help with customer service 

And more AI tools for ad creation…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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