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Hey found fan! Before we dive

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finally before we get into today's

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back, check out Founda Plus and

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go to founda.com Forward/membership. I'm. Really

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excited guys! This is an incredible

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our mission is really to get

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So guys please go check it

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out if you're enjoying these interviews

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that's it from May. I hope

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you enjoy episode now Champagne! It

2:01

can't I'm learning. It's really

2:04

fascinating exploration of us. Even

2:12

the greatest entrepreneurs had health If you

2:14

want to. See.

2:32

Is not your average entrepreneur. Passed.

2:36

Out or box. I

2:43

sound the same Welcome back to

2:45

know the episode of the Found

2:47

A Podcast. Now today's episode is

2:49

a very special on because the

2:51

five hundredth episode of the Found

2:53

A Podcast. It's been over ten

2:55

years he's we published f first

2:57

episode with the goal of hearing

2:59

the story, strategies and lessons from

3:01

some of the most successful Found

3:03

His in the world In in

3:05

that first episode actually divvied Fabia

3:07

Reside he he's the founder of

3:09

Elaine Odious which end up becoming

3:11

up work on how. To disrupt

3:14

an industry. Since

3:16

then I've talked to hundreds of

3:18

super successful found as but the

3:20

vision for the podcast remains the

3:22

same. Have an open book conversation

3:25

see can not only learn. How

3:27

to build a business But actually what it to? To

3:29

be successful found us so today

3:31

to celebrate five hundred episodes. The

3:33

Sound A podcast on good Talking

3:36

to my favorite Founders you guys

3:38

I'm like everything on the table.

3:40

for a special I am I

3:42

ask me anything from sound the

3:44

students with a few surprise questions

3:46

from the sound the team sprinkled

3:48

in so with he started listening

3:50

or watching to the podcast today

3:52

or you've been with the since

3:54

the beginning. These episode is so

3:56

you. Are

3:59

on Cilicia. These guys are the

4:01

first question that I have these from

4:03

the car. And he asked me.

4:06

What? Was the most inspiring story

4:08

that made you. Who you

4:10

are to die. I'm.

4:14

It. Really tough to be honest with

4:17

you because so I've interviewed so

4:19

many Paypal, right? And it's all

4:21

dislike Massive Blue. This is mixed

4:23

up. Into. Like a town

4:25

of different stories. But. I

4:27

want to share story about me.

4:30

That. Some that happened to me

4:32

that made me who I am today

4:34

and that was. A never

4:37

the get it would have been about. Was

4:39

a least twelve thirteen years

4:41

ago. I was working

4:44

my job. You know I t support.

4:47

And. Part.

4:50

Of my job was we're supporting

4:52

the the team members around you

4:54

know tech and infrastructure and seeking

4:56

their computers and you're making sure

4:58

people can work and.they had been

5:00

a complaint that came mean or

5:03

numerous amount of compliance that I

5:05

mean that sought to stuff you

5:07

know the two hundred plus staff

5:09

wouldn't ceiling supported and they felt

5:11

that every time they raise the

5:13

ticket to get help and others

5:16

tickets never answered. So.

5:19

What ended up. Becoming

5:22

I. What? Was that

5:24

a directives at the time was that

5:26

are we would you sheaths mean if

5:29

you other team members in my I

5:31

T support team we do sheets and

5:33

deaths are we needed to unity chiefs

5:35

every half a day h walk around

5:38

the two different flaws to say. Basically.

5:41

Does anybody need any help and will

5:43

grass ads? My boss at the time

5:46

I come in told me this idea

5:48

and I said I'm not doing that,

5:50

That's a waste of time. And

5:53

so a hum. I actually got

5:55

pulled into the office by my

5:57

boss's boss. And.

6:00

He absolutely with me apart. And.

6:05

After that meeting. I.

6:08

Literally felt like a want to cry. And.

6:11

I'm. It was such a. Such.

6:14

A crazy feeling that someone could

6:16

have that kind of level of

6:18

impact on my life and that

6:20

kind of power over me, the

6:23

around the work that I wanted

6:25

to do and just just the

6:27

way that made me feel a

6:29

nap. Particular story I have carried

6:31

with me. For. My whole

6:33

life because I said to myself after that,

6:35

I never want to be in that position

6:37

ever again with someone to treat me that.

6:40

And ah, Yes, That was

6:43

pretty impactful. Some they saw. That.

6:46

Saw that only that that the shakes

6:48

me who I am today and it

6:50

ended up signing Founder and one is

6:52

your mind seeing in find with a

6:54

passion about and he we are like

6:56

that ain't toasted. Any Slants are ot.

6:58

Says I want. Why did

7:00

I start the sound A

7:03

podcast So. It

7:05

does as you really cool story. So

7:07

I started found a magazine and it

7:09

was just me wanting to find successful

7:12

paypal and tell their stories and share

7:14

them with the world and was a

7:16

digital magazine at the time. It

7:19

was in two thousand and thirteen and

7:21

I used to actually cause was digitalized

7:23

a house those interviews so you could

7:26

actually read the story. but then you

7:28

could listen to the interviews inside the

7:30

magazine and. Ah,

7:32

L A X hit of market the time but

7:34

I met him on the phone. Crazy story on

7:36

on Christ or Dies. He

7:39

said to me. Like. I was thinking

7:42

to start in a podcast, but I

7:44

wasn't sure if that would cannibalize the

7:46

digital magazine. And. He said to

7:48

be nice and. Let's.

7:51

Make a bet if anyone complains in

7:53

the next six months. To

7:56

say what happened. And

7:58

so I took the bait. Interviews from

8:00

the Magazine after about a year of

8:02

publishing it and as what's his podcast

8:04

and I got my friend Mirren to

8:07

help me like he had like a

8:09

tutorial on how to do it and

8:11

he talked me through it and. That's.

8:14

Why I saw the Santa Podcast.

8:16

I wanted another medium to share

8:18

these incredible stories because through the

8:20

magazine I was able to quickly

8:22

build authority. the entrepreneurship spice and

8:24

then I just couldn't. How these

8:26

incredible stories I could find these

8:28

crazy founders did was really hard

8:30

to reach, really hard to get

8:32

in touch with so time poor

8:34

but they would. Take. Some

8:36

time to give back to our community

8:38

and share these stories with you guys

8:40

and I just want to share them

8:43

with the world. I just wanted them

8:45

to get it hot. I get into

8:47

the hands of as many people as

8:49

possible and really help people so that

8:51

why thought The Sound Of Podcast Because

8:53

I felt that there was a an

8:55

opportunity in the space where I could

8:58

actually reach out and speak to some

9:00

the. Craziest. Found is

9:02

behind brands you might have heard of all

9:04

brands way you might have heard of the

9:06

Sound of been not know the brand or

9:08

you knew the founder and threw out publishing

9:10

medium where I would get in touch with

9:12

some really hard to reach founders and I

9:14

want to share those incredible stories and in

9:16

want to keep them locked up in the

9:19

magazine. and they know the Santa podcast kind

9:21

of started and it's crazy. And

9:24

is crazy thinking back. I

9:27

used to seeing ten years ago Back

9:29

then that stuff like podcasting was massive

9:31

and I'd missed the boat and now

9:33

people look secret podcast and the like.

9:35

Wow podcast is massive and have missed

9:37

the boat like it never stops right?

9:40

like he always seeking industries to be

9:42

The ease into big or I cynics

9:44

question is messy Seeley has asked. It

9:46

seems like the word Bootstraps gets thrown

9:48

around a lot in the world of

9:50

entrepreneurs Of those five hundred found as

9:52

you have interviewed can you tell us

9:54

about a few of them to truly

9:57

started. From Zero and grew

9:59

a six. The food business.

10:03

Yeah. Of course I can tell you

10:05

about Tons. I'm some crazy ones that

10:07

are my favorites are. The. Guys

10:09

from high smile. To.

10:12

Two fellows. Soccer. Players

10:14

didn't play it like a super professional

10:16

level but competitive their into competitive sports

10:18

and I played soccer of based in

10:21

the Gulf Coast Strike. If you know

10:23

Australia Gold Coast is not the place

10:25

like it's not a business hub. some

10:27

a startup hobbits not were heaps of

10:30

talent gary specially like from it's don't

10:32

understand the online spice and these guys

10:34

started from absolutely nothing starting at at

10:36

Tapes. basically a teeth whitening business. Selling

10:40

the cheats, but then it turned into

10:42

a whole are Okay brand. And they've

10:44

just truly innovative in the industry.

10:46

The products are crazy. their branding,

10:49

their marketing, just the business is

10:51

just. Incredible. And

10:53

their hunger and they drive in the

10:55

so young what has been able to

10:58

do so? impressive from where they've come

11:00

from and it's the first business eating

11:02

side of that is a great example

11:04

of how you can bootstrap a company

11:06

and just keep reinvesting profit for growth

11:09

and. Really? Kind of build

11:11

something massive like that. Built that

11:13

business after I think about seven

11:15

eight nine years is gonna do

11:17

half a billion in annual revenue

11:19

I get is insane how big

11:21

they are with no experience he

11:24

being in the Gold coast to

11:26

strike at like not a talent

11:28

hobble place we're eating March in

11:30

the business world is happening and

11:32

to compete on a global. Scale

11:34

to build the brand and the

11:36

caliber. Of products at. the building

11:38

is so impressive. So no example

11:41

is Kendra Scott who was a

11:43

single mother selling jewelry door to

11:45

door. Now that business she ends

11:47

up selling for over a billion

11:49

dollars fry like inside. she started

11:51

from absolutely nothing. I think that's

11:54

a crazy thing right? This twenty

11:56

found is that we need to

11:58

be on his podcast. They.

12:01

Raise money. right? And they do

12:03

exceptional things and pot my alexa. Most of

12:05

the time you actually need to raise money

12:07

because they might have the might be a

12:10

capital intensive business or they want to go

12:12

saw stuff or they wanna in a tight

12:14

the markets but you don't always have to

12:16

this two sides of the coin rights and

12:18

I think both sides of the table work

12:21

both sides of the coin works. It really

12:23

comes down to your preference right? and it

12:25

really comes down to the product or service

12:27

and it really comes down to the market

12:30

opportunities and how competitive the market is. Save.

12:32

You will get brands like food. And

12:35

probably made sense that they need to raise

12:37

a ton of money to take the markets.

12:39

But then if you look at a brand

12:41

like Hi Small, they were able to sacrifice

12:44

profit for growth and build out their own

12:46

industry and a market leader. So yeah, I

12:48

had to answer that question. See.

12:50

If that's that's my take on those

12:52

strapping versus non be strapping and is

12:55

thrown around a lot. Look Sounders Bootstrap

12:57

Business Bootstrap businesses are near and dear

12:59

to my heart but at the same

13:01

type of girl. Lot of respect for

13:03

found is that rise a ton of

13:06

money and grow company and build a

13:08

company super fast. And what they do

13:10

that capital is very very impressive. The

13:12

next question of God is what makes

13:14

an incredible guest. So.

13:18

For. Me, I actually have it pretty

13:20

easy. Have been a pretty lazy

13:22

interview. I'm self taught, cells trained.

13:24

I have no experience in journalism

13:26

which you can probably see, and

13:29

I just approach things from a

13:31

natural curiosity. I

13:33

was always told would also a younger kid

13:35

that I ask too many questions and it's

13:37

funny to seek bit here I am. Speaking.

13:40

With you guys asking questions for you

13:43

guys to help you guys. Because like

13:45

it's it's It's an incredible job. but

13:47

it's It's an absolute privilege to get

13:49

to do what I do so. A

13:52

lot of the times what makes an

13:54

incredible guest is somebody with. Just.

13:56

The the depth of experience I have is a

13:58

found out. The the

14:01

ability a push their comfort

14:03

zone so much that inherently

14:05

they have these incredible experience

14:07

is to share and these

14:09

wild and crazy stories I'm.

14:12

An. Incredible Guest is a sound of

14:15

that is is vulnerable that can

14:17

talk about interesting fascinating stories, can

14:19

really open up and share about

14:21

the hard times and share about

14:23

these lessons that they learned that

14:25

battle scars are they have to

14:28

prove it and incredible guess to

14:30

somebody that's entertaining that. He's.

14:32

Really? Presence? And. Day He

14:34

and they want. To serve, they want to

14:36

help You guys. Are they not looking

14:39

to sell anything? They just really want

14:41

to help and give back from their

14:43

journey because I understand it's entrepreneurship goes

14:45

full circle and that's really what. The.

14:48

Entrepreneurial circles about it's about paying it forward

14:50

and that's what Founder is all about. This

14:52

was sounder exists. We want to help

14:54

you guys accelerate your growth in future entrepreneurship

14:57

and we would help you have we can

14:59

and we want to pay it forward. And

15:02

but in order to to this business to

15:04

run we have to sell products and services

15:06

obviously right to keep paying it forward and

15:08

part of those products and services that we

15:11

that we sell actually pay it for to

15:13

and really help you guy So to it's

15:15

such a cool business that I get to

15:17

be a part of in the whole found

15:19

the team gets to be a part of

15:21

I'm so that's what makes an incredible get

15:24

somebody that super vulnerable someone has great experiences

15:26

to share they how incredible story say open

15:28

the honest they present they just want to

15:30

give back. They really care about our community.

15:32

And for that reason they really bringing

15:35

themselves holy to the interview and it's

15:37

really easy walk. I get to ask

15:39

questions and I get to just be

15:41

super curious and just delving. and like

15:44

you know I just put myself in

15:46

this position where meeting them for the

15:48

first time to were having to be

15:51

together I'm just genuinely curious and I

15:53

just wanna learn and die. Yeah that

15:55

was. that's what makes pets and yeah

15:58

that's what makes a great. The.

16:01

What makes it difficult? Interview: Guess

16:04

I guess probably the exact opposite

16:06

of what makes an incredible interview.

16:08

Guess Someone: The difficulty Someone: the

16:11

use short answers. So.

16:13

They struggled open up so I have

16:15

to really kind of pushed to get

16:18

them to open up and they are

16:20

not present. It's obvious they don't want

16:22

to be there I'd say. Probably.

16:26

Have got convinced by their Pr team

16:28

that they have on a pr agency

16:30

that a hat they have on retainer

16:32

or their pr team have pushed him

16:34

to do this interview because it would

16:36

good for said the brains ah a

16:39

sounded that is not open to sharing

16:41

crazy stories or basically the exact opposite

16:43

of what makes an incredible guest. Dot

16:46

My next question is can you share. A.

16:48

Story of an awkward or

16:50

funny moment that happened during

16:52

an interview. Yeah, I've got

16:54

a time other it's Han.

16:56

I'll show you some good

16:58

ones. I'm sorry. When.

17:01

I interviewed Melanie Perkins, the founder

17:03

of Can Buy. It was Early

17:05

Days founder and is actually early

17:07

Do is Keen Box and Dumb.

17:09

I never forget I was interviewing

17:11

her in my parents' basement. And

17:14

back in the day there was no

17:16

zoom. I used to use Skype and

17:18

I used to use this this to

17:21

on Skype Cold Hm Coal record Up

17:23

and Die Year. We started doing the

17:25

interview and speaking to her for about

17:28

twenty minutes and I forgot the heat

17:30

record. Analysis like oh

17:32

my god I'm so sorry.

17:34

I'm. I. The

17:37

deceit record and she's not again. And she

17:39

was so professional. She was so polite and

17:41

will never forget it it was she. Yeah,

17:44

I've a lot of respect for her and

17:46

it's a testament to con a character of

17:48

the sound. A She's the kind of person

17:50

she is. Another

17:53

great one was are I'm in

17:55

bows Going To Interviewed Tony Robbins

17:57

Have interviewed Tony Robbins like two

17:59

times. Three times yet to talk

18:01

to at least he had two times.

18:03

and ah, the first time. A

18:06

to got quite a few times due to

18:08

actually make the interview happen so one time.

18:11

I showed up and. Died.

18:14

In no way Tiny was and

18:17

he was writing Ferrari surround the

18:19

Arctic Circle add.that they could get

18:21

into to them. And. Side.

18:24

We. Had to reschedule then and now

18:26

the time once again or the my

18:28

parents' basement early days sound off and

18:30

die off. all my he actually. I.

18:34

Got. Up at like four I am or

18:36

three I am to do the interview. And

18:38

there was no power. My

18:40

whole house, my whole street. They turned

18:43

the power off because I must be

18:45

doing scheduled maintenance and they assumed everyone

18:47

was sleeping. Which is

18:49

which is crazy and they and I like

18:51

that will widen you. I had to speak

18:54

to my fire mike I'm so sorry guys

18:56

it powers not on. We have to reschedule.

18:58

Ah. I. See via a if

19:00

you haven't heard or seen the interviews green

19:02

card aren't really Beautiful controversial character he com

19:05

to Melbourne a lot of people saying how

19:07

you should interview him and like. Successful

19:10

foundries on ride and he's a very interesting funny

19:12

hilarious guy and you know love him or hide

19:14

him He knows how to get attention and I

19:16

interviewed he with that was crazy I was all

19:19

quit he was asked me how much money had

19:21

when my bank account know when to live and

19:23

he kept getting and I kept on going higher

19:25

and higher and higher and yeah he was he

19:27

was saying all his liking her little bit you.

19:29

Gonna tell him I thought that was

19:31

a funny awkward moments. Ah, the interview

19:33

with no a Kagan. Not the slightest

19:35

one, the most recent one but the

19:37

first one. that was a crazy story

19:39

and it was awkward. but it made

19:41

for one of the most. Interesting

19:44

interviews from a confrontational perspective. Because he

19:46

came to Melbourne or maybe my awesome

19:48

do an interview he said no, he

19:51

was kind of bit of a jerk

19:53

about it and then made up and

19:55

that was early days. Found a like

19:57

when us as.in the says you months.

20:00

And then like two three years later when found

20:02

was going really fast. He

20:04

reached out and and I told him the story

20:06

and then he got really mad at me and

20:08

then he asked me game can we be friends

20:10

at and we ended up. You know, smoothie it

20:12

over and all sorts of things and. Yeah

20:15

and he's a great guy. like he was

20:17

a fantastic interviewed especially the latest one and

20:20

and that first one to that was awkward

20:22

was interesting it was You've made for an

20:24

interesting interview of so yeah there's been some

20:26

crazy ones. Side. Call as

20:28

asked me what has been

20:30

the most common answer from

20:32

Guess about how to scale

20:34

their business. I'm.

20:37

I. Would say. It's

20:40

around people. And this

20:42

is something that I continue. We have to

20:44

remind myself and my. I think

20:46

we need to put out more content, especially. Courses.

20:50

And programs and more content

20:52

in our platform around. People.

20:56

Not. Just around how to be a

20:58

bit on lead our but also had

21:00

a higher find and identify and attract

21:02

great talent t business because businesses are

21:04

built by people and I know it's

21:07

not sexy right? It's not a sexy

21:09

topic and it doesn't get click by

21:11

rights but I guarantee every single fan

21:13

of it I speak to has people

21:15

challenges, wants to get bit of people

21:18

and it's crazy the things that are

21:20

saying how you get a really liking

21:22

one good person or a few good

21:24

paypal in your business how fast. It

21:26

can grow from describe Paypal. And

21:29

does that would be the most

21:31

common answer from guess in a

21:33

roundabout way around. How they

21:35

scoured business is getting better people are now.

21:38

I find that a paypal and is something

21:40

that needs to be talked about more in

21:42

the spice because it's the key to everything.

21:44

Businesses A built by people Yes the sounders

21:47

the lead. ah yes the speed in which

21:49

have sat a company grows is the a

21:51

direct correlation reflection of the see all sound

21:53

a bit at the same time that founder

21:56

has to have great people who are around

21:58

him and every single business. Every

22:00

bit successful. found that I've.

22:03

Interviewed. That as a massive business,

22:05

the been able to get incredible paypal

22:07

to help him do that business. Watson

22:09

Interview. That. What an interview

22:11

that. Stayed. With me.

22:14

Afterwards, I'm.

22:17

Look. There's been a Ton. I'd.

22:19

Say one that. Has

22:22

stayed with me afterwards was

22:24

Scooter Braun interview If anybody

22:26

asks me what's be my

22:29

favorite Easy. That. One

22:31

probably the most to us, one

22:33

that I often come back to.

22:35

and it i I'd say because

22:38

he was. she's so. Vulnerable

22:41

and so open and so

22:43

honest and I just didn't

22:45

expect it. And. It.

22:48

Was just so role and

22:50

so honest and it was

22:52

such a fascinating interview. I'm.

22:55

Yeah. That's one that stayed with me afterwards

22:57

and still does. Hey. Guys, I

22:59

hope you're enjoying this episode and learning

23:02

a ton. As you know in the

23:04

series we'd be some of the greatest

23:06

sound as if our generation to find.

23:08

Out how they did it. However, if you're

23:10

thinking of starting your own. Business and

23:12

you want to. He's some some incredible

23:15

stories from everyday people like You Will

23:17

Ice who are actually in the trenches

23:19

only be building a business for maybe

23:21

one year or two years like did

23:24

a building right now and the really

23:26

neat early stages. but the guinea success

23:28

he should com and check out our

23:30

new podcast From Zero to Sound Us

23:33

hosted by our community manager Molly Sli

23:35

and these are In the Trenches stories

23:37

from our very own successful students that

23:39

have gone through some of their programs.

23:42

People just like you who a

23:44

deep within the process of building

23:46

their very own successful business. These

23:48

are the sound as of tomorrow

23:51

you can find the from Zero

23:53

to found a podcast on all

23:55

platforms and remember it's Sound Out

23:57

with F D A R right

23:59

now. The shot. One. Of

24:01

them. Take away some interviews that

24:03

have changed the way you've run.

24:06

Founder as a business. Horse.

24:11

Stare. At Tons. Of.

24:13

But you guys my find this interesting

24:15

is really hard because. Islands

24:18

I like. I'm. The see

24:20

yard and then. For. Maybe

24:22

two hours a week. A one

24:24

hour week. On. The host

24:27

this podcast. so I've got so

24:29

many other things going on running

24:31

the business that actually. Icing.

24:34

Need to spend more time. To be

24:36

honest, I'm when I do have these

24:38

take ways writing them down, going away,

24:40

and implementing them on having more success

24:43

when I actually read books from somebody

24:45

sanders. And then going away and implementing them.

24:47

So as an example recent example we

24:49

we interviewed Dead Martell. That was a

24:51

fantastic interview on the team Love that

24:54

was one of the best that we

24:56

did last year. So when I was

24:58

away or when read his book by

25:00

back your time and then. I've.

25:02

Actually started to implement a town of

25:05

things for me as a sound A

25:07

how I operate, how I leave has

25:09

found us. You know these little things.

25:11

I com member when I interviewed Rhodri

25:13

he's the founder of Zero. One of

25:15

the things he said to me that

25:17

always stuck with me. that changed the

25:19

way Ran ran. sound of a good,

25:21

bad or otherwise he's he. He talked

25:23

about speed, He talked about how impatient

25:25

he is and how he was always.

25:27

Carnage is beating the drum, how you

25:29

can get things done faster And I

25:32

know that like. I do that to the

25:34

fat a T been. I know that it's

25:36

uncomfortable. I know it's frustrating to people that

25:38

I want things done yesterday, but. I

25:41

just. Can't rest and

25:43

like. I just kind of have

25:45

to waste time push and shine,

25:48

getting some faster and speed is

25:50

everything I will comes to building

25:52

business. So yeah, those

25:54

are few. Sally.

25:56

Chin ask why has the. From Zero

25:58

to found a podcast Know. Been updated since

26:01

Twenty Twenty two. I really enjoyed listening

26:03

to other Found A stories. Thanks. That.

26:06

A really great question Sally Sir, Look. The

26:08

From Zero to Found A Podcast was a

26:11

series that we did with Molly, who's our

26:13

community manager at the time. Add.year

26:15

we finish that series.

26:18

And we're looking at. Bring It Back.

26:20

Will he doing another series in the

26:23

future Really telling stories of as successful

26:25

students and that something that we will

26:27

bring back with constantly interviewing students and

26:29

speaking to them hearing this story. So

26:31

it's something we will bring back. but

26:33

it was a series. I wasn't going

26:35

to be a continuous show, it was

26:37

a series where we want to see

26:39

interviews you know as a thirty forty

26:42

fifty students that it had success following

26:44

your programs. If you haven't made she

26:46

check out. It's truly inspirational, insists the

26:48

power of. You know, Hearing

26:50

people in your shoes right now? probably

26:52

not the usual. Found a podcast? Kind

26:55

of guess that probably in a miles

26:57

and miles and miles away from where

26:59

you want to be and died so

27:01

aspiration. so unattainable. From York where you

27:04

might be that zero to found a

27:06

podcast was a bit of a spin.

27:08

Interviewing sound is either community in the

27:10

early stage, their business really talking about

27:13

the role stuff and maybe only a

27:15

couple years ahead of where you are

27:17

or maybe way you are right now.

27:20

I'm That was a really cool series and

27:22

I'm super proud. Often we look to bring

27:24

something like that back but it's a true

27:26

testament to the Sat With to Like The

27:29

Sound of Plus Curriculum The Sound of Plus

27:31

membership my Seager sign up by She check

27:33

that out my she listened to From Zero

27:35

to Sound Of because if you listening and

27:37

you want to you grow some future true

27:40

entrepreneurship this is this is another way that

27:42

we can help you not sure this podcast

27:44

and not just to these interviews. Have

27:47

I always been comfortable speaking? Being on

27:49

camera is not. how have you learned

27:51

to be comfortable. That's.

27:53

So crazy cause are a member I

27:56

never forget one of the says times.

27:58

I had to be in front of the. Camera we were

28:01

shooting. Some content from

28:03

one of us for one of our

28:05

first ever courses. Instagram Domination

28:07

and.it was just like a course

28:10

a program on teach Me teaching

28:12

how I grow Instagram following and

28:14

ah I remember being so nervous

28:17

using a tele prompter. I was

28:19

absolutely hopeless. Or

28:21

record that video. Year. In

28:23

a studio and also bad like

28:26

sorry to answer the question. Yes,

28:28

I have not always been

28:30

comfortable. Behind. The camera and

28:33

the way that I learned to be

28:35

comfortable was just practice and repetition and

28:37

just having to do it would never

28:40

like. we never intended to be decisive,

28:42

found it just happened because I was

28:44

booed, trapping and it made sense and

28:47

I just do it and continually am

28:49

myself. In these regions where I'm always

28:51

find a camera now I'm comfortable and

28:54

pretend it's not their second. some magic

28:56

like I'm speaking to you right now.

28:59

What does a day in your life

29:02

look like? And how do you fit

29:04

podcast interviews in? And how do you

29:06

manage your time? Or

29:09

so die in life. So.

29:11

Nice and change in. A.

29:13

Leave Bomb My calendar. I'm pretty

29:16

hardcore calendar. Ah if you anyone

29:18

that works me or my close

29:20

friends or family know that are

29:22

destroying the coward's happening So I'm.

29:25

I'm big on health and fitness these days, so I

29:27

go to the gym. Monday. Tuesday

29:29

Wednesday Thursday morning. Ah Wednesday afternoon.

29:32

Usually that's That's one of my

29:34

staple things that I do and

29:37

I usually start the gym and

29:39

I'd I am and stomach. p

29:41

T session always meditate before I

29:44

go, before go to bed and

29:46

then also when I wake up

29:48

that seems very very important to

29:51

me. Then from there I'm always

29:53

have my porridge usually when I'm

29:56

driving and then I've always got

29:58

my meals. Pre prepared and then

30:00

at my vitamins and migraines use. I'm

30:03

I'm always trying to optimize time, are

30:05

trying to get ten thousand steps a

30:08

day. I can. I'm doing walking, meetings,

30:10

And I tried structure my

30:12

weight around where do a

30:14

lot of meetings? Monday, Tuesday,

30:17

Wednesday and Thursday and Friday.

30:19

It's more around kind of

30:21

me getting stuff done, me

30:23

approving, thinking, working through different

30:25

things that the business am.

30:27

Friday. Mornings is usually when I'm

30:30

away shooting, so it's actually a

30:32

Friday morning. Now I'm shooting his

30:34

podcast and. In. The evenings and

30:36

often in the evenings I'm a the

30:39

doing work or made the same friends

30:41

or family. Or. I'm

30:43

reading or spent on by myself.

30:46

And. Our on weekends. Yeah, Do

30:48

a little bit of work. Try

30:50

to keep the weekend's pretty. You're

30:53

doing sunstar seen Frenzy family am.

30:56

I trying keep it pretty balanced can

30:58

deny wise, but that's what a day

31:00

in the last looks like. A lot

31:02

of meetings. Yeah

31:04

one on ones working with the

31:06

team. Working on time

31:08

sinking I think thinking is underrated.

31:10

If I can, why spend a

31:12

good couple of hours thinking about

31:14

things now more than a of

31:16

on changing our power structure, things

31:18

on constantly revisiting my personal goals

31:20

and the goals for founder and

31:23

and where we're trying to guard.

31:25

He gets really really important in

31:27

the past. I'm not

31:29

a set goals by revisit. I'm as

31:31

much as I am now and get

31:33

really really important is constantly making that

31:35

a sinner focus just recent ring me

31:37

I'm. And. Yeah,

31:39

my day to day. Is.

31:41

Pretty jam packed. Ride a try and

31:44

maximize the time that I have that

31:46

when I'm when I'm not working or

31:48

really try and. Have down with

31:50

friends and family. Or. It's

31:52

her and rise. Ask, what would

31:54

you say? The most common pitfalls

31:56

of someone who is an absolute

31:59

beginners starting a business specific we

32:01

in a commerce. I think.

32:03

From. My experience and are seen thousands

32:06

tens of. As the Founders I'm a

32:08

hundred. Sounds like Napoleon has tens of

32:10

thousands like over these past. Twenty

32:13

years I'm. I.

32:15

Would say the cop most common pitfalls. People

32:17

fall in love with the idea. And

32:20

not the problem that this album for the cost. When.

32:23

It comes to beauty, a successful a commerce

32:25

business or building a business that he can

32:27

give you the last ah that you're looking

32:30

for or give you the freedom that you

32:32

looking for or to build something you truly

32:34

proud of and to really help others. I'm

32:36

and it's really fun to build a business

32:39

is hard time. Saggy Robots Fonda create I

32:41

think the number one problem. That.

32:44

Com found a site is is is

32:46

products election and getting the products election

32:49

right arm or seen really successful sound

32:51

as come out of nowhere. very very

32:53

fast because they spent the time on

32:55

products election and getting it right. The

32:57

product is what makes a bright she

32:59

a commerce business and if you don't

33:02

get it right is he can't speak

33:04

to the customer, He can't speak to

33:06

the problems and it's not solving a

33:08

date problem and it's not a painkiller

33:10

solution which I talk about. this idea

33:12

of vitamins vs pain kills. I. Didn't

33:14

come up with this. I learnt about

33:17

it from and your chin. I'm basically

33:19

you know few. He. Really want

33:21

to create like a pain to a

33:23

problem like he really want a pan

33:26

at all a panacea to really help

33:28

solve that problem with your ecommerce product

33:30

to getting getting your product right. Getting

33:32

that selection of the product that you

33:34

choose to invest your time, money, energy

33:37

and effort into is so key. It

33:39

is so critical. Or at

33:41

Paris stringfellow? Ask how much capital

33:43

Sure, typical ecommerce brand planned on

33:45

using in the first? Yes! and

33:48

what would the timing of these

33:50

capital injections look like? Ah,

33:52

it so. I could you I could.

33:55

Tried a number right? but I'm going to talk to

33:57

experience so. When. I started. Healthy.

34:02

With. My partner Emily.

34:04

I'm. A

34:06

Cost. Three thousand

34:08

dollars for the domain name. We didn't

34:10

have to spend that we could have

34:12

spent. Twenty. Dollars on the

34:14

domain name but I wanted to sold

34:17

them. I don't see him camp that

34:19

out, but I'm to get. It.

34:21

Was around three thousand units. That

34:23

was the emotes year and it

34:25

was about two dollars a unit.

34:27

Ah so that would have been

34:29

around six thousand dollars. That was

34:31

the image you bang dance And

34:33

then there was a you know

34:35

a little bit of stuff on

34:37

the branding side and then the

34:39

website was built and then we

34:41

use ensue amd grow it's her

34:43

for a cost us around. Seven

34:46

thousand and eight thousand dollars in

34:48

total to do the M O

34:50

que to get the our website

34:52

using Shopify up and running and

34:54

then all the marketing was non

34:57

by ass. So. Yeah.

34:59

I'd say in this and then we

35:01

just sacrifice process for growth, right? We

35:03

got sales and then the customer paid

35:05

for shipping and handling and then we

35:07

went out and damn. Obviously.

35:10

Yes, It went to the post office and. And.sent

35:13

out the. Products So and

35:15

we His Instagram is that Organic

35:17

Channels so. Long story

35:19

short, I get a cost about. I

35:22

grandes in stock and then we spent

35:24

that extra two three thousand. So the

35:27

domain names with us net ten grand

35:29

acorn of cost between five six seven.

35:31

Grant said that's that's what it looked

35:34

like and. That was

35:36

kind of the timing I heard that

35:38

answers the question and in the brand

35:40

to Carlson become you seem to get

35:43

the com a store of the rest

35:45

is history Surat. So next question Vivian

35:47

to Race has asked what is the

35:49

future founder and how do you plan

35:52

on revolutionizing the coaching space, online courses

35:54

and overall economists, community or love these

35:56

question. So what

35:58

is a future found A Look Like

36:01

I. I. Can tell

36:03

you what we're working on an

36:05

and division so for us we're

36:07

going all in on found a

36:09

plus! It's our all access membership

36:11

platforms. I were producing a lotta

36:13

content for you guys online workshops,

36:15

online programs in courses with really

36:17

moving out all of our. Platform.

36:21

I have a to a really

36:23

incredible community software. I called Circle

36:25

and were doing a lot to

36:27

really work on that products to

36:30

make it truly revolutionary. So the

36:32

future of founder is really. We

36:34

want to build the most comprehensive

36:36

online learning platform to help you

36:39

start to grow your ecommerce business

36:41

and we really want to be

36:43

out to help support you have

36:45

we can and dove want to

36:48

really focus on the product. We're.

36:50

Working on checklist, working on looking at

36:52

us at a sound as journey and

36:54

going. okay. If you wanna build a

36:56

million dollar business how can we help

36:58

you and water all the things you

37:00

need to learn. So what will happen

37:02

soon is when you actually sign up

37:04

to Sound Applause you be asked a

37:06

series of questions and will have all

37:09

the content that you need which is

37:11

called your success Passed a road map.

37:13

And will be outta work out where

37:15

you are on that success path all

37:17

the way from duty starting your ecommerce

37:20

business to building a you know million

37:22

dollar a year ecommerce store and depending

37:24

on those questions that you answer we

37:26

will give you a custom tailored learning

37:28

journey that will give you the courses,

37:30

the checklists, the workshops in, the content

37:32

you need to consume of were out

37:34

like you might just be at the

37:36

starting stages where you need to come

37:38

up with your ideal. Maybe forty got

37:40

your idea but you need to work

37:42

at. had to drive more. Traffic to

37:44

you store then you get you

37:46

be serve different courses and recommended

37:48

different courses and programs and workshops

37:50

to go through and then you

37:52

be orientated through the community as

37:54

well so that's where that is

37:56

all going and within the coaching

37:58

space. Would continue. Writing in

38:00

the working on our coaching program

38:03

it is truly incredible and which

38:05

is getting more more super successful

38:07

coaches to give back. encouraging mentor

38:09

Our students were working more workshops,

38:11

more content to really help you

38:13

guys succeed and we're also looking

38:15

at what sort of tools, checklist

38:17

and things that we can. Basically

38:20

gives you guys to make your journey

38:22

easier. How can we really help accelerate

38:24

your gross and future? So that's what

38:27

the future of Found A looks like.

38:29

We're really really focused on just doubling

38:31

down on their product, making that product

38:33

to market leader in the space to

38:35

make sure that we can help serve.

38:38

You guys have been over time we

38:40

want to serve. As a commerce founders

38:42

I see a world where we can

38:44

help found in your from a coaching

38:47

and Santa Claus perspective in the services.

38:49

Spies in. The courses space in

38:51

the education space and software space

38:53

and the agency's bay. so in

38:55

the marketing space and also away.

38:57

So yeah there's a lot happening

39:00

and die year. We really want

39:02

to just continue to creating credible

39:04

content to help serve you guys

39:06

in keep delivering on found Applause

39:08

and really. Make that. Next

39:12

level, That's. The guy to that's where we're

39:14

here to help you and we want to.

39:16

I want to build like the now wants

39:18

to be the copilot to help you guys.

39:21

On. Your entrepreneurial journey.

39:24

Are. I got. Lucky. Last question.

39:28

If you could interview any entrepreneur dead or

39:30

alive, who would have been why, it's my

39:32

favorite question. I asked people at the end

39:34

of every episode when we get to the

39:37

hot seat and it's an easy one. For

39:39

me, it's a long mask am. I

39:42

seeing. These just. Loving

39:45

will hide him, what has been able to

39:48

do as a sound or a spear would

39:50

create and the brand and he's been able

39:52

to build as a personal brand but then

39:54

also as all these different crazy brands he's

39:56

been out of build is just fascinating and

39:59

he's just unwavering. The in the

40:01

ability to handle everything in

40:03

the panels and they manage

40:06

stress press. Just exceptional. And.

40:10

I. Yeah I can't wait to the day

40:12

the we interviewed him One day it'll come

40:14

it'll come was a never give up it

40:16

will come we see keep building this brand

40:18

You guys need to just keeping Polish community

40:20

help us do these brand and it'll come

40:22

and it's gonna be crazy when it does.

40:25

right? That's a wrap. Fresh, Five

40:27

Hundredth Episode. Thank you so much for

40:29

listening and watching All of these years,

40:32

we've got a lot in the works

40:34

to make the next five hundred episodes

40:36

of his podcast even better and to

40:39

provide you with the conversation said: Inspire

40:41

you to accelerate your growth and future

40:43

through entrepreneurship. Thanks again and I'll talk

40:45

to you on episode five hundred and

40:48

one. Hey. Guys, I hope

40:50

you enjoyed this interview as you

40:52

might already know. Our mission as

40:54

Sounder is to help tens of

40:57

millions of people every single week

40:59

with their contents. A to start

41:01

or grow the business, which is

41:03

exactly why we're partnering with world

41:05

class sounds as such as Damon

41:08

Joan, A Little Vontobel Grand of

41:10

In Real, and so many More

41:12

to teach crucial skills such as

41:14

negotiation, finance, e. And

41:17

so much more so. If

41:19

you'd like to get access to

41:22

these free exclusive trainings pleased or

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to sound.com forward/for a Visa hundred

41:26

percent. We go super in depth

41:29

on teaching a particular topic and

41:31

I know that you're going to

41:33

love them. If you enjoy this

41:36

podcast to discourage you sound A.com

41:38

forward/sorry or I guys, I'll see

41:40

you the next episode.