Join Jordan Choo with his guest Maria Joukov as they talk about starting a franchise without deep industry experience. Maria Joukov is the founder and CEO of inq Tattoos, which hopes to deliver a premium tattoo experience for the modern customer. With their customer-first philosophy and technologically forward approach, the inq brand is more than just a great tattoo experience. They espouse clean design and transparency in products, services, and processes, while standing for positivity, inclusivity, and giving back to communities such as first-responders and low-income youth. Along with her husband Peter, Maria created inq to ensure that every customer could have a great tattoo experience and that every artist could work in a nurturing professional environment.

In this episode, you’ll learn:

• What made Maria choose the franchising model for inq Tattoos
• How networking helped them learn more about franchising amid the pandemic
• The importance of starting small and being cautious about your first open locations
• How franchising being a long-term commitment influences their selection process of franchisees
• Why the community aspect is essential in a franchise’s growth and expansion
• And much more!