Join Jordan Choo with his guest Liane Caruso as they talk about taking your marketing to the next level as an emerging franchise. Liane Caruso is an experienced marketing professional and the CEO of helloCMO, a franchise marketing consultancy that offers an efficient option to outsource clients’ marketing needs. Here, they provide brands with access to C-suite-level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. Not only that, helloCMO specializes in working with clients’ existing marketing departments in developing strategic plans and execute campaigns, delivering results in consumer and franchise development. And as businesses continually confront the challenges of scalable growth, a highly competitive market, and a fragmented target audience, the need for fractional C-suite officers, such as those in helloCMO, is rapidly becoming a practical alternative.

In this episode, you’ll learn:

• The importance of evolving your marketing strategies as your franchise grows
• The problems franchisees often face when trying to evolve their marketing tactics
• As a franchisor, how to ensure that your vendors are working towards the same goals
• What systems to use when gathering specific data for the development of your franchise’s marketing
• How emerging franchises can set themselves up for success by building a solid team.
• And much more!