Stories from Franchisees & Founders

In this episode, we are joined by other purpose-driven franchising experts who are Brian’s co-authors of the newly released book Franchising Freedom! In this book, 15 franchisors and franchising experts that share the best thinking and proven strategies for successfully franchising a business.

Brian is joined by seven of his coauthors— Peter Daly-Dixon, Daren Taylor, Shireen Smith, Pieter K de Villiers, Stan Friedman, Aveline Clarke, and Haroon Danis. 

This panel discussion is a high-level look at their insights into the franchising world at large, and advice they would share with the community given their respective backgrounds. So, tune in now and get to know a bit of their background and what their contribution to this extraordinary project! 

Author Bios: 

Stan Friedman is the President of FRM Solutions which delivers CRM solutions designed specifically for franchising. Stan produces and hosts “Franchise Today," a weekly podcast featuring interviews with some of franchisings notable founders, C-Suite Executives and luminaries.

Peter Daly-Dickson is the Founder and CEO of Macanta Software, a platform that allows business owners to create a CRM with workflow and process automation. He’s also the mastermind behind the new book, Franchising Freedom. 

Darren Taylor is an experienced Franchisor and Investor dealing with mergers, acquisition and turnarounds with 5 franchise networks. 

Aveline Clarke is the founder of Success Wizards and is a marketing automation and customer journey mapping expert. She took that experience to the Consulting arena where she continued consulting to business to improve their customer journey processes using automation technology.

Pieter K de Villiers is the Chief Product officer at Macanta Software, a company dedicating to helping franchisors build high-performing franchise networks through business and process automation. He’s also the author of another book, Barefoot Business. 

Haroon Danis is the founder of Skin HQ. Haroon is a finalist in numerous awards in 2020 which includes the Lloyds bank National business awards in the New Entrepreneur category, The Starling Bank Great British Entrepreneur Awards in the Fashion and Beauty category and he has taken SkinHQ to the finals of the Growing business awards in the Young Company of the Year category.

Shireen Smith is the CEO of Azrights International. As an Intellectual Property lawyer, she combines strategic IP thinking with her expertise with branding and marketing to support founders to achieve a distinctive brand that stands out and attracts sales. 

What we talk about:

• Participating in a book collaboration with international franchise experts
• “The making of the frantrepreneur”

• “In my experience, the path to business success is never made unsuccessfully by circumstance, but by lack of purpose and meaning, especially in the franchising world.”- Brian Holmes

• Peter Daly-Dixon, the mastermind behind the new book Franchising Freedom!
• Daren Taylor - his background and contribution being a co-author in Franchising Freedom!
• Contributing back to the franchise community
• Shireen Smith - her background and contribution being a co-author in Franchising Freedom!
• The difference between franchising and licensing
• Pieter K de Villiers, Chief Product Officer of Macanta - his background and contribution being a co-author in Franchising Freedom!
• Focusing on the systems and processes
• Stan Friedman, a franchising veteran - his background and contribution being a co-author in Franchising Freedom!
• Aveline Clarke - her background and contribution being a co-author in Franchising Freedom!
• Tapping the value in your people
• Haroon Danis - his background and contribution being a co-author in Franchising Freedom!

What we mention:

• Franchising Freedom!
• Macanta Software
• Azrights International
• Legally Branded, by Shireen Smith
• Franchise Today Podcast, by Stan Friedman
• Skin HQ