How do you successfully transition from being a corporate employee to a freelancer? Today we’re joined by marketing authority Lindsay White, who left her corporate job in 2019 and created a profitable freelance marketing agency. Join us as we discuss strategies to leverage your transferable skills and enjoy the flexibility and autonomy offered by the remote work lifestyle!

Podcast Outline:

[0:00] Introduction to Lindsay White and the topic of successfully transitioning from a corporate employee to a freelancer - Lindsay shares the story of how she made the journey from corporate to freelance.

[5:05] How freelancing is now becoming more mainstream and desirable as a lifestyle - Lindsay shares her predictions about a corporate exodus toward remote work.

[8:54] Predictions about the growth of freelance need - how many businesses have started outsourcing their work to freelancers.

[9:50] The concept of autonomy - how the remote work lifestyle motivates people to do better work.

How to Make the Awkward Transition from Corporate to Freelance

[11:34] #1 Start freelancing on the side and build up three months of your corporate income - advice on how to manage freelance work while raising a family.

[12:20] #2 Find four retainer clients - how they prevent you from having to find new clients all the time.

[13:45] #3 Think about your values from a non-monetary perspective first - how to figure out what structure of business works best for you.

[14:45] #4 Learn to work smarter, not harder - how you can accomplish more deep work in less time by designing your own strategies and schedule.

[18:00] How a new freelancer can leverage their corporate skills in their new service-based business - how to inventory the tasks you’ve performed and find the bottom level skill that can be translated to freelancing.

[21:31] An example of how to offer clients services using your transferable skills - the importance of owning the skills you’ve cultivated over the years and bringing them forward.

[23:45] Who would be a good freelancer - the characteristics that show a desire to learn something new.

How to Shift from a Corporate to a Freelance Mindset

[24:47] #1 Determine how you’re going to be successful - note all the tasks you’ll need to perform to run your freelance business.

[25:15] #2 Treat your business like a business - the importance of separating your work from the rest of your life at home.

[27:33] How to learn more about Lindsay

[28:50] How to learn more about leveling up your skills at Freelance University

Resources and tools discussed in this episode:

Freelance University

Learn more about Lindsay White:

Website 

Free Offer: Director of Marketing Roadmap

Connect with Lindsay:

Instagram: @LindsayWhite.co

Resources and Tools:

Upwork 

Drive by Daniel Pink

ActiveCampaign 

YouTube 

Canva