Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, share their expert insights into enhancing the customer experience in financial services. Yasir and Mark cover how COVD-19 has affected the industry, what trends are shaping financial services, and what customers expect from their digital customer experiences.