The term data quality refers to the credibility of data and how an organization trusts recommendations and insights from that data source.

Jeremy Linhardt explains how to monitor and measure data quality in this episode of The Funnel: A Digital Experience Podcast.

About Jeremy Linhardt:

Jeremy is a marketing technology consultant with Blue Acorn iCi’s Customer Intelligence Department. With over 20 years of experience, he helps marketing organizations gain insights from user behaviors. For the last 15 years, Jeremy has primarily focused on the industry-leading clickstream analytics tool, Adobe Analytics.

Listeners will learn:

1. What causes data quality to degrade.

2. Initial steps to take to improve data quality.

3. Blue Acorn iCi’s data-driven approach to monitoring and measuring data quality.

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Jeremy on LinkedIn: https://www.linkedin.com/in/jeremy-linhardt-2112372/