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You're cranking out consistent content and

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you're trying to shout about your brand, but you're in a bubble.

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No one knows you and it's this catch 22, right? If

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you have no audience, you're going to struggle to

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kind of spread just by word of mouth. You're

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going to struggle to get in front of fresh people. And

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so one of the best ways to do that in a controllable

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and repeatable way is to show up

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and provide value to other audiences. So

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what are we doing right now? I've joined Chris

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who has a larger Twitter following than