0:01

Hey guys, welcome back to the last episode

0:03

of 100 million dollar offers. We're covering three chapters today,

0:06

naming execution and closing credits. Uh,

0:08

naming is going to be the biggest heater here. It

0:11

is a dark horse. It is one of the things that's

0:13

useful for if you're a local business, if you're an e-commerce

0:15

store, if you're a software company, if you

0:17

sell services or anything in between, if you

0:19

sell stuff to people, naming it the right way, we'll

0:21

get the right people to buy it, the wrong people not to buy it and ultimately

0:23

make you weigh more money. Enjoy.

0:29

Chapter 14,

0:29

enhancing the offer naming

0:33

implicit egotism effect. We

0:35

are generally drawn to the things and people that most

0:37

resemble us. Magic

0:40

headline formula. Like

0:42

the tree that falls in the forest that no one hears having

0:45

a grand slam offer will not make you money. If no one finds

0:47

out about it, the goal must be that upon

0:49

hearing about your offer, your ideal prospects

0:52

are interested enough to take action. Naming

0:54

it properly is an integral part of this process.

0:57

Here's an example. Say you see a free

0:59

six week stress release challenge and a float

1:02

take center session. While they may be the

1:04

same thing, just named differently, you're

1:06

much more likely to respond to the first. Now

1:09

here's the rub. Overtime offers

1:11

fatigue and in local markets, they fatigue

1:13

even faster. Why? In a local

1:16

market, it costs relatively little to reach

1:18

an entire population. On most platforms,

1:20

you can reach a thousand people for about $20. So

1:23

if there are 200,000 people in your addressable area,

1:25

then it would only cost you $10,000 to reach all of them

1:27

one time. Important disclaimer, reaching

1:30

an audience one time in no way means an offer

1:33

is fatigued. Most people don't even notice

1:35

an offer the first mention. That's

1:37

why you need to create new creative videos and

1:39

images and new hooks, stories and

1:41

copy around the same offers. You

1:44

can still use offers for a long time,

1:46

but when we're talking about years of use, not months,

1:49

offers can eventually fatigue. Overtime,

1:51

you can rename the offer to refresh it. This

1:54

one concept will get you leads forever. I mean

1:56

it. So pay attention.

1:57

We are not changing the actual offer.

2:00

you're only changing the wrapping paper.

2:02

If you've put together a bundled offering, you're

2:04

still ultimately going to be doing the same things. The

2:07

work you do, the services you provide, and the

2:09

products you offer will remain unchanged

2:11

as the name shifts. Again, we're

2:13

simply changing the wrapper.

2:15

Here's the simplest formula I've come up with

2:17

for this process. Magic

2:19

headline formula, MAGIC.

2:24

M for magnet, A for avatar, G for

2:26

goal, I for interval, C for

2:28

container. Important. Not

2:31

all these components are mandatory.

2:33

You will typically use three to five of them

2:35

in naming a program or service.

2:37

If you can fit them all in, great, but

2:40

it's likely the name will become too long.

2:42

The shorter and punchier the better.

2:44

So it's a balance between brevity and specificity.

2:46

The only way to really know what works is to write

2:49

the names out and test them. Let's run

2:51

through the components now.

2:53

Author note, marketing theory.

2:55

If you like understanding the concepts behind my

2:57

chosen MAGIC or magic

2:59

formula,

3:00

each roughly translates to attention

3:03

for magnet, discrimination for avatar,

3:05

purpose for goal, timeline

3:08

for interval, and method for container.

3:11

Let's start with M, make a magic reason

3:13

why.

3:14

We start the name with a word or phrase that tells people

3:16

the reason why we are running this promotion.

3:18

I like to tell people to think like a fraternity

3:20

party planner. When I was in college, we

3:22

had a party once because a guy got his wisdom

3:24

teeth removed.

3:25

I say this to say,

3:27

the reason why can literally be anything.

3:29

It really doesn't matter so long as you believe

3:31

it,

3:32

and you can even make a joke of it, like the fraternity

3:34

example. But this should answer one

3:36

or both of the following questions.

3:38

Why are they making this great offer? Or why

3:41

should I respond to this offer? What's in it for me?

3:43

Examples, free, 88% off,

3:45

giveaway. Spring,

3:48

summer, back to school, grand opening, new management,

3:51

new building, anniversary, Halloween, new

3:53

year. Note, I will discuss

3:55

how to monetize free and discount offers in volume three,

3:58

money models, but.

3:59

Having a promotion or discount gives

4:02

a good and strong reason why. You

4:04

can also cite the season or

4:06

an occurrence that will also give you

4:08

a strong reason why for the promotion.

4:10

Announce your avatar.

4:12

This component calls out your ideal avatar,

4:14

who you are looking for and who you are not looking for as

4:16

a client.

4:17

You want to be as specific as possible, but no more.

4:20

When in a local area, the more local you can make

4:23

the headline, the more it will convert.

4:24

So don't do a city, try and go to the

4:26

sub-market or hyper-local area, not

4:29

Baltimore, but to Towson, Maryland, not Chicago,

4:31

but Hinsdale, etc.

4:33

Examples,

4:34

B-Cave dentists, Rolling Hill moms,

4:37

brick and mortar businesses, salon

4:39

owners, retired athletes, Brooklyn

4:41

busy executives, etc.

4:43

Give them a goal.

4:45

Gee, this is where you articulate your prospect's

4:47

dream outcome. It can be a single word or

4:49

phrase. It can be an event, a feeling, an

4:51

experience, or an outcome. Anything that would excite

4:53

them, the more specific and tangible the better.

4:56

Examples,

4:57

pain-free, celebrity smile. First

5:00

place, never out of breath, perfect

5:02

product, grand slam offer, little black

5:04

dress, double your profit, first client,

5:06

high ticket, seven figure, hundred

5:08

K, etc.

5:10

I indicate a time interval.

5:12

You're just letting people know the duration to expect

5:15

here. This gives an example of how long

5:17

your results will take to achieve.

5:19

Note, if you're making any sort of quantifiable

5:21

claim like income or weight loss, most

5:23

platforms will not approve this type of messaging

5:25

with a stated duration to achievement because it implies

5:28

a guarantee.

5:29

It implies they're going to get this outcome in a period of

5:31

time which goes against many platform rules.

5:33

So don't give a quantifiable outcome with the

5:35

duration unless the platform allows it.

5:37

That being said, a duration is a powerful

5:39

component of a grand slam offer and you should definitely

5:42

use it anywhere you don't need to deal with compliance.

5:44

Alternatively, if the goal you help them with is not

5:46

a claim per se, then absolutely

5:49

use a time interval. $10,000 in 10 days

5:51

versus make your first sale in 10 days.

5:55

That's all. A-A minutes, B-B

5:57

hours, CC days, DD weeks,

5:59

Z-A. Z months, 4 hour, 21 day, 6 week, 2 minute, 3 month, etc. C,

6:06

complete with a container word.

6:08

The container word denotes that this offer is a bundle

6:10

of lots of things put together. It's a system, it's

6:12

something that can't be held up to a commoditized

6:14

alternative.

6:15

Examples,

6:17

challenge, blueprint, bootcamp, intensive

6:19

incubator, masterclass, program, detox, experience,

6:22

summit, accelerator, fast track, shortcut, sprint,

6:24

launch, slingshot, catapult, explosion, system,

6:27

getaway, meetup, transformation, mastermind,

6:30

game plan, deep dive, workshop, comeback,

6:32

rebirth, attack, assault, reset, solution,

6:34

hack, cheat code, liftoff, etc.

6:38

Pro tip, find time

6:40

to rhyme. Good rhymes stick

6:42

in people's minds. Rhyme your program name

6:44

to win the game. Google rhyming

6:46

dictionary for an easy shortcut. Note,

6:49

don't try and force it. It's not a requirement, it's

6:51

just a nice to have.

6:52

Example, six pack fast track,

6:55

five day book print sprint,

6:57

marriage thrive deep dive, 12 week

6:59

two putt shortcut, 12 month no

7:02

debt reset, celebrity butt shortcut,

7:04

get some ass masterclass, just thought it was

7:07

funny, etc, you get the idea.

7:09

Next pro tip, alliteration.

7:11

Alliteration is where you make all or most of

7:13

the words start with the same letter or sound. An

7:15

alternative approach to rhyming is to use alliteration

7:17

when you're naming your program. This is easier

7:19

for most people than rhyming. Again, you don't need

7:22

to rhyme or alliterate, don't force it, but

7:24

if you can, I

7:25

think it sounds better.

7:26

Example, make money masterclass, change

7:28

your life challenge, big booty bootcamp, debt

7:30

detox, real estate reset,

7:32

life coach liftoff, etc.

7:34

I might be weird, but naming offers is one of my

7:37

favorite parts of this process. What I want to highlight

7:39

yet again is that your actual money model, pricing

7:41

and services will remain largely unchanged.

7:43

Changing the wrapper simply means changing the

7:45

exterior perception of what your grand slam offer is.

7:48

Below you'll find a few examples

7:50

of named offers for different industries. Wellness,

7:53

free six week lean by Halloween challenge, 88% off, 12

7:57

week bikini blueprint, free 21 day

7:59

mommy makeover.

7:59

60 minute make your friends jealous

8:02

model hair system.

8:03

Six weeks stress release challenge. Free,

8:06

bend over back pain free in 42 days, healing

8:09

fast track.

8:10

Doctors, $2,000 off

8:11

celebrity smile.

8:13

Lakeway moms, $1,500

8:14

off your kids braces. Lakeway

8:17

moms, 12 months to a perfect smile. $1,000 off

8:19

for 15 families.

8:21

Back to school free braces giveaway.

8:23

Grand opening free x-ray and treatment instant

8:25

relief. Back sword no more. 90 day

8:28

rapid healing intensive, 81% off. Tightness, $1

8:32

massage, new client summer special. Coaching,

8:34

five clients in five days blueprint. Seven figure

8:36

agency 12 week intensive. 14 day find

8:39

your perfect product launch. Fill your gym

8:41

in 30 days free.

8:42

I keep listing these, but hopefully you get the

8:44

idea. Now it's time for you to give

8:46

it a try for your grand slam offer.

8:48

Again, you don't necessarily have to use all the power

8:50

components of the headline.

8:51

Using three to five will typically create something that

8:54

is more unique and desirable, allowing you to

8:56

separate yourself from the competitive field and create

8:58

an offer that will get clicks and engagement and

9:00

ultimately make you money.

9:01

Furthermore,

9:02

you don't need to do them in the magic order.

9:05

Do what sounds punchier to you. After doing this

9:07

for a while, you'll see that some offers convert better

9:09

than others. That's natural.

9:11

And every once in a while,

9:12

you'll get a name that takes off like a rocket.

9:15

I honestly have no idea why some names win and others

9:17

do not. So don't be emotional about

9:19

it. Keep trying, keep striking out, then try

9:21

more. You'll get there.

9:22

Now that you have several working names for your offer, you

9:25

can use two or three of your best names in your advertising

9:27

campaign. Quickly note the winner,

9:29

then use that as a control to test against with new

9:31

names. That is how you promote.

9:34

Pro tip, name sub-items and

9:36

bonuses.

9:37

Use the magic headline formula for each

9:40

item in your stack and bundle. It will automatically

9:42

enhance the value of your offering simply by naming

9:44

it in a way that resonates with your prospects.

9:47

What happens when offers fatigue?

9:49

As you market offers, you will need to create variations

9:52

over time as the taste of the market change over

9:54

time.

9:55

Here's the order in which you will change things to keep

9:57

Leadflow consistent. First.

10:00

Change the creative.

10:01

The images and pictures in your ads.

10:04

Next, after that doesn't work, change

10:06

the body copy of your ads itself.

10:08

If that doesn't work, change the headline

10:10

or the wrapper of your offer.

10:12

So free six week lean down challenge,

10:14

turns into free six week tone challenge.

10:17

Or holiday hangover to new

10:19

year, new you.

10:21

If that doesn't work, change the duration of your

10:23

offer. If that doesn't work, change

10:25

the enhancer of your offer, your free or discount

10:27

component.

10:29

Six, if that doesn't work, change

10:32

the entire monetization structure, the series of offers

10:34

you give prospects and the price points associated with

10:36

them.

10:37

That is much more covered in book two

10:39

and three. I follow this variation

10:41

framework because most of the time it's the first handful

10:44

of items that need to be changed. Typically,

10:46

they need to be changed again and again without touching anything

10:48

on the bottom of the list. For example, when

10:51

ads fatigue, we don't change our entire business. We

10:53

run the same ad again with a different video or image. Once

10:55

that stops working, we change it again. Eventually,

10:58

you need to change the words on your ads and repeat the process.

11:00

Then and only then would you change the wrapper. So

11:03

let's say we change from a six week stress

11:05

release challenge to a 42 day relaxing

11:07

holidays challenge for a massage center.

11:10

Same core offer, just a different wrapper.

11:12

Then of course, you can change the duration of your offer,

11:15

six week to 28 days or eight weeks, et

11:17

cetera. The lower on the list you go, the

11:19

more operationally heavy it is. So be really

11:21

sure you've exhausted the earlier, quote, lighter,

11:24

ways of varying the offer.

11:25

Once you've monetized the offer,

11:27

rarely should you change it.

11:28

Just rinse and repeat over and over again. This

11:31

can be hard because we are entrepreneurs and we love

11:33

change.

11:33

Change here usually just creates inefficiency

11:36

and operational drag costing you money, no

11:38

bueno.

11:39

So use your entrepreneurial ADD on the wrapper

11:41

first to look and feel of the offer, copy

11:44

creative headlines,

11:45

then change the seasonality of the offer,

11:47

then change the duration. If

11:49

you're stuck, change what you're giving away for free

11:52

or discounted. Change the entire machine behind

11:54

it only as a last resort and

11:56

for darn good reason, especially once you

11:58

get traction.

11:59

But how do you get initial traction? Good

12:02

question. Try the offer structure and headline

12:04

you think has the highest likelihood of working. Then stick

12:06

with it. And if it doesn't convert at first, don't worry,

12:09

you'll get better.

12:09

Oftentimes, if you're using these types of models, many

12:12

of them will work.

12:13

In that case, stick with the one that gives you the highest

12:15

return.

12:16

You can also rotate between offers if it doesn't

12:18

create lots of operational drag for your business.

12:21

This is the ultimate position of power. You have

12:23

multiple aces in the hole that you can play at any time,

12:25

which keeps your marketing converting at an even higher

12:28

level.

12:29

Author note, marketing for local

12:32

businesses. Ironically, local

12:34

business marketing is both easier and harder

12:36

than national level marketing.

12:38

It's easier to get to work, but harder to keep working

12:40

or scale.

12:41

And the reason is, in local markets, it's

12:43

easier because there's trust in the familiar. So

12:45

selling in person at higher prices in a

12:47

local market is inherently easier.

12:49

It means you will convert a much higher percentage of your leads.

12:52

This makes marketing work most of the time.

12:54

The downside of local marketing is that offers fatigue

12:56

rapidly because there's only a limited radius that

12:58

a local business can serve.

12:59

To reference an earlier concept, the TAM,

13:02

Total Adjustment Market for a brick and mortar, is

13:04

only its immediate radius most times. So

13:06

by extension, the smaller radius, the faster the

13:09

offer fatigues.

13:10

This is a double-edged sword of local. Learning

13:12

to rapidly vary my offers, headlines,

13:14

and creative when I had my local businesses was

13:17

a cornerstone skill that made my expansion to a national

13:19

level advertising much easier for me. So

13:21

if you are in a local market, just remember you aren't

13:23

going to change the value stack of your offer.

13:25

You're just going to change the way it looks

13:28

to the marketplace in your marketing.

13:31

Naming summary.

13:32

We must appropriately name our offer to attract the

13:34

right avatar to our business.

13:36

True to the moniker, people do judge a book

13:38

by its cover.

13:39

Half as naming your product or offering

13:41

can ruin its conversions.

13:43

Don't fall victim to lazy naming.

13:45

Follow the steps here to name your product or service

13:47

offering and watch the same offer get two times,

13:49

three times, or 10 times the response rate.

13:52

You'll believe it when you see it. I know I did.

13:54

Enhancing your offer section recap.

13:57

Congrats. You figured out how to make your offer

13:59

valuable.

13:59

how to break your services into component parts, and

14:02

how to rebundle them into a more valuable whole.

14:04

You added a guarantee to get more people to buy your offer

14:06

and actually consume it so they could be more successful.

14:08

You presented it with urgency and scarcity to get more people

14:10

to desire it.

14:11

And now you've named your offer so it attracts the right prospects

14:14

and repels the bad ones,

14:15

all while containing a big promise everyone can understand.

14:18

But

14:18

we covered a lot. So I want to give you a

14:20

quick breather before we forge into book two to

14:22

help you attract clients and monetize your offer.

14:25

Free gift number 10, bonus, create

14:27

the perfect name for your product.

14:29

Naming your product properly helps your avatar

14:31

know the product is for them and is valuable

14:34

and will solve their problems.

14:35

If you want to do this live with me, go to acquisition.com

14:38

forward slash training forward slash offers and select

14:40

naming products to watch a short video tutorial

14:43

so you can start using this in your business to make more sales

14:45

ASAP.

14:46

I also made a free naming formula checklist

14:48

for you to use and reuse with your team.

14:51

It also works for naming promotions. As always,

14:53

it's absolutely free. Enjoy.

14:55

Hey guys, last call on the $100 million physical copies

14:58

and Kindle, this is on Amazon.

15:01

You can go and find them there if this has been useful

15:03

for you and you want to have additional formats that

15:06

you can have in your office to remind you to keep value

15:08

at the top of your mind or have something to reference. For

15:10

me, I like having notes and highlights and things

15:12

that I can always flip to immediately without worrying about the wifi

15:14

or trying to scroll through things or let

15:17

something load or trying to search for a thing. I

15:19

just like having it available for me. So if you're like

15:21

me, you know, I'm not a big fan of having to go So

15:23

if you're like me, you know, go to Amazon, grab

15:25

a copy. If not, enjoy the

15:28

rest

15:28

of

15:28

the last episode. Section

15:31

five, execution.

15:33

How to make this happen in the real world. Chapter 16,

15:36

your first hundred thousand. The

15:39

first hundred thousand is a bitch, but you got to do

15:41

it.

15:42

I don't care what you have to do.

15:43

If it means walking everywhere and not eating anything

15:45

that wasn't purchased with a coupon, find a way to

15:47

get your hands on a hundred grand. After that,

15:49

you can ease off the gas a little bit. Charlie

15:52

Munger, Vice Chairman, Berkshire Hathaway. March, 2017.

15:57

My heart was racing. I could literally feel each

15:59

beat.

15:59

into my chest. I clenched my jaw

16:02

to fend off the knot in my throat that I knew would lead

16:04

to tears.

16:05

I wanted to give in.

16:06

Years of emotions were bottled below the surface.

16:09

Years of ignoring my reality and lack of success.

16:11

Years of putting off how I felt, just focusing on

16:13

moving forward.

16:14

The pressure was shooting to the surface. I could feel

16:17

it.

16:17

We did it. I said. Layla,

16:20

my wife now, looked up at me.

16:22

She was in the kitchen making dinner and stopped, spatula

16:24

in hand.

16:25

What do you mean? We did it. We hit 100 grand.

16:28

I could barely say the words because I didn't want

16:30

the tears to break through, the tremble in my voice.

16:32

Like revenue? No, like

16:35

in our personal bank accounts.

16:36

Holy shit, really? That's amazing. She

16:39

ran over to me, disregarding the food on the stove

16:41

and wrapped her arms around my neck. Spatula

16:43

still in hand. I'm so proud of you.

16:46

She squeezed me. I slumped into her arms.

16:49

It was like every knot in my body that I had been holding onto

16:51

melted all at once.

16:53

I could barely contain myself.

16:55

But when I think back to it, the feeling I had was unhappiness.

16:57

It was relief.

16:59

I'd moved from fear to security. I'd

17:01

traded feeling like a failure every day.

17:03

Watching my work and effort yield nothing

17:06

to realizing a dream.

17:07

The constant anxiety and fear of,

17:09

what are we going to do?

17:10

Finally, replaced by something else.

17:13

I finally had time to let myself feel something.

17:15

I felt like the struggle chapter

17:18

of my life was finally over. Look, I

17:20

said, it's for real. I nuzzled

17:22

my head out of Layla's arms. I didn't

17:24

want to look her in the eyes because I knew it would put me over

17:27

the edge.

17:28

I pulled my phone out and put it between us. We

17:30

both stared at the unmoving screen with our personal

17:32

bank account balance. $101,018.

17:33

Our gaze remained unbroken,

17:38

as it confirmed our new shared reality.

17:41

It wasn't an illusion.

17:42

It wasn't revenue.

17:43

It wasn't profit that was still in the business account,

17:45

only to be taken out later by some unforeseen emergency.

17:48

It wasn't earmarked money that had to be used to pay

17:50

off some debt.

17:51

It was ours. It was real. Babe,

17:55

we could fuck up and not make another dollar for three

17:57

straight years and still be okay. At

18:00

the time, $33,000 per year was more than enough for

18:03

us to live on at our current expenses for three

18:05

years and some.

18:07

Years of ups and downs,

18:08

years of plying money into my businesses only to

18:10

watch it vanish in overhead, payroll and

18:12

mistakes.

18:13

Years of seminars, courses, workshops, coaching

18:15

programs, masterminds had finally turned

18:18

into wealth.

18:19

It felt like I had broken into a new plane.

18:21

The relative increase in wealth was more than I have ever felt.

18:23

Tens of millions of dollars in the bank later,

18:26

it was and still is

18:27

the richest I've ever felt in my life.

18:30

It was the beginning of the next chapter of my life as a business

18:32

person and entrepreneur. Some

18:34

people get there fast, some people get there

18:36

slowly, but everyone gets there eventually

18:38

as long as you don't give up.

18:40

Keep moving forward, keep getting up, keep believing

18:42

it can happen and it will.

18:44

In a nutshell, we've covered a lot and

18:46

I think it's important for information to sink in that

18:48

it be consolidated and restated.

18:50

So this is the back of the napkin bullet list to summarize

18:53

what we've learned so far and why. One, we

18:55

covered why you must not be a commodity in this marketplace.

18:58

Two, why you should pick a normal or growing market

19:00

and why niches get you riches.

19:02

Three, why you should charge a lot of money.

19:04

Four, how to charge a lot of money using the

19:07

four core value drivers.

19:08

Five, how to create your value offer in five

19:10

steps.

19:11

Six, how to stack the value, deliver

19:13

it and make it profitable.

19:15

Seven, how to shift the demand curve in

19:17

your favor using scarcity. Eight,

19:20

how to use urgency to decrease the action threshold

19:22

of buyers. Nine, how

19:24

to strategically use bonuses to increase the demand

19:26

of your offer. 10, how

19:28

to completely reverse buyer risk with a creative guarantee.

19:31

And 11, how to name it in a way that resonates

19:33

with your avatar.

19:35

You now have a valuable, high margin, decommoditized,

19:38

grand slam offer. This is the first building

19:40

block of a wonderful business, a product

19:42

or service that people desperately want and truly

19:44

solves their problem.

19:46

For many, this will be enough to make far more sales

19:48

at higher prices with more profit.

19:50

Your first true grand slam offer should

19:52

be able to get you to your first 100 grand.

19:54

For others, you will still want more, which

19:56

is 100% your right as a capitalist.

19:58

There's so much more to building an acquisition. machine profitably.

20:01

I could not cover it all in one book.

20:02

Out of respect for you, I wanted to make this thorough

20:05

but manageable.

20:06

That being said, the next book is dedicated

20:08

to exactly that, getting more, through

20:10

generating leads.

20:11

In that book, I will break down exactly

20:13

how to acquire customers at a profit, meaning

20:16

if you structure promotions properly, you should

20:18

never have to pay for a new customer again. And that

20:20

is the subject of acquisition volume 2, $100 million

20:23

lead generation.

20:25

Final thoughts. Entrepreneurship is

20:27

about acquiring skills, beliefs, and character traits.

20:30

To advance, I find that we must determine which

20:32

skills, beliefs, and character traits we lack.

20:34

Most times, we simply need to improve.

20:37

The only way to do that is through learning

20:39

from experience and or high-quality sources.

20:42

I have received terrible advice from people who are ahead of

20:44

me at a time, and though experience is the best

20:46

teacher, she is not the kindest. It

20:48

is my most sincere hope that what I produce provides

20:50

the guidance I so desperately needed when I was coming up

20:53

on my entrepreneurial journey.

20:54

And I wish I could cover it all in a single book, for my

20:56

sake and yours.

20:57

But to do you the service I wish I had had,

21:00

I cannot. The devil is in the details. Excellence

21:03

exists in the depths of knowledge and nuances.

21:05

That's what separates the greats from everyone else. I

21:08

hope that in all the content I produce, you see

21:10

my dedication to this detail and nuance that makes

21:13

all the difference.

21:14

These lessons were a hard one.

21:16

I hope you enjoyed the first volume in my $100 million

21:18

series.

21:19

Before we move forward into volume 2,

21:22

we'll be focusing on lead generation. As mentioned above,

21:24

I want to circle back to where we started. After

21:26

reading this book, I hope 1. You're

21:29

well on your way to creating your first grand-sign offer,

21:31

or at the very least, can take components of that you

21:33

were missing in your offer to make it more compelling to your market.

21:36

I also hope that I've delivered all my promise from the beginning

21:38

of this book, that

21:39

investing 2-3 hours of your time here would yield

21:42

you a far higher return than just about anything

21:44

else you could do. And thirdly, I hope

21:46

in return, I've taken one small step to earning

21:48

the thing that I value most from you, your trust. Finally,

21:51

I hope this book creates a small dent in improving

21:53

the world because I believe no one is coming to save us.

21:56

It's up to us as entrepreneurs to innovate our way

21:58

into a better world, and that's

21:59

something I'm willing devote my life to, and

22:01

I hope you are too.

22:02

I'm grateful for your attention. You

22:04

could have given it to anything, and you chose to invest

22:06

it with me. I take that in the highest regard. So

22:08

sincerely, thank you. Stay hungry.

22:11

Alex. PS, see the golden ticket

22:13

below.

22:14

Golden Ticket. Admit one.

22:17

If you're doing $3 million to $50 million per year, and you'd like

22:20

my help one-on-one scaling your business, go

22:22

to acquisition.com. Specifically, we

22:25

help service, education, training, consulting,

22:27

brick and mortar, or niche licensing companies scale

22:29

so profitably,

22:30

they only have to get rich once.

22:32

I'm not the make your first dollar guy.

22:33

I'm the make the last dollar you'll ever need to make guy.

22:36

If that sounds like you, you're savvy enough

22:38

to figure out how to get ahold of me on my site and book a call. Would

22:40

love to meet you and hear about how your business

22:43

is working and see if we can help, and hopefully, invest

22:45

and watch you grow. Would you be opposed to growing

22:47

faster? If not, you can check out my next book,

22:50

aptly named Acquisition.com Volume 2,

22:52

Lead Generation, which covers, you guessed it, lead

22:55

generation.

22:56

You'll never run out of new customers if you follow the steps in that

22:58

book, especially now armed with the offer we have built.

23:00

Not sure if that's the final name, it's still in edits,

23:03

but if you search for my name, you'll probably find it.

23:05

You'll

23:05

also likely find it on my site, acquisition.com.

23:09

Next, audiobook. If you like listening

23:11

and having all your books with you to reference, that's what I do. You

23:13

can grab the Kindle version or the

23:16

alternative version of any or all of my books on Amazon.

23:18

I like reading and listening at the same time to

23:20

increase my absorption and consumption speeds. Just

23:22

search for the book titles and they'll come

23:24

up. Podcast. If you like listening,

23:25

I have a podcast called The Game, where you can tune

23:28

in to short episodes that deliver tactical lessons

23:30

learned from failures so you can get to your goals faster.

23:32

Check out the podcast here, alexspodcast.com.

23:35

YouTube. I

23:37

have a YouTube channel with fresh tutorials a few

23:39

times a week. You can just search my name, Alex Hermosy,

23:41

to find it.

23:43

Instagram. You can follow me on Instagram if you like

23:45

the more personal stuff, at Hermosy.

23:48

The End. Acquisition.com

23:51

Volume 1. 100 Million Dollar Offers.

23:54

How to Make Offers So Good People Feel Stupid

23:56

Saying No. Written and Performed

23:58

by Alex Hermosy. Copyright 2021,

24:01

Acquisition.com. Audio

24:04

production copyright 2021, Acquisition.com.

24:08

Hey guys, I hope you enjoyed this magical journey

24:11

with me of $100 million offers. A

24:13

lot of love went into this book and I hope you guys could feel it

24:16

from what you hopefully consumed over

24:18

the last six or seven episodes

24:20

with me.

24:22

I just wanted to let you know that we also

24:25

have $100 million leads available on

24:27

audio for free. And it

24:30

should be starting, I think, right after this episode.

24:32

If not, you can probably search it online and find it. But

24:35

either way, it has been my absolute

24:37

pleasure to serve you. And if

24:40

this whole book provided

24:42

you any value, if you could

24:45

take 60 seconds to leave it to review, it would help somebody

24:47

else find it too and hopefully provide value to

24:49

them. If it didn't earn those 60

24:52

seconds, then by all means, don't

24:54

do it. But if it did earn the 60 seconds

24:57

from you, it would just mean a lot.

24:59

So thank you guys. You guys are amazing.

25:02

And I can't wait to see the

25:04

success stories of what you use and

25:06

what you do from $100 million offers. And

25:09

if you're listening, if you're gonna be tuning into $100

25:11

million leads, I will be

25:13

seeing you

25:14

in just a moment.