What does it mean to be a B Corp? Adam sits down with former GearJunkie editor Sam Anderson to discuss his deep dive on Benefit Corporations, what it means to receive a B Corp certification, and why some companies aren’t recertifying — and why it doesn’t mean what you might think.

With the story of Chris King, a bicycle component manufacturer, Sam explains that what started as a means to hold companies accountable to sustainable practices has become a “marketing machine with a fading mission.”

From bicycle parts to aluminum coffee capsules, Sam and Adam talk through the dynamics of B Corp certification, and why it might not be the sustainability indicator we once thought it was.

The post The Editor’s Take: B Corp Gone Bad? One Company’s Fight Against a Beneficent Giant appeared first on GearJunkie.