Steve Tidball helped launch a brand that completely reshapes how people think about the gear they wear, and where it can take them.

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If you had to dress to survive on Mars, what would you wear? What about the impending zombie apocalypse — what attire makes the most sense, functionally speaking?

It’s questions like this that drive twin brothers Steve and Nick Tidball, founders of Vollebak. If you’ve been under a rock, Vollebak has been the focus of several GearJunkie stories — from an indestructible puffy to a solar-powered glow-in-the-dark rain shell to the potential breakthrough precursor to an honest-to-goodness invisibility cloak.

It takes a wild backstory and unorthodox mind to devise such gear — and Steve Tidball did not disappoint. Learn where Vollebak came from and where it — and we — might be going with this “gear from the future.”

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