GenAI is a powerful tool that processes vast amounts of data, uncovers patterns beyond human reach, and tailors marketing to boost consumer loyalty and advocacy.However, accessing this power at a scale requires a systematic approach. It begins

The Art and AI Science of Marketing: A Transformative Odyssey

Feb 17th, 2024 5m

Once artfully compared to throwing spaghetti at a wall to see what sticks, marketing finds itself at the crossroads of a transformative journey that is both exhilarating and unnerving. As I embark on this discourse, I reflect on a professional

How to Leverage the Power of ChatGPT for Persona-Aligned Web Copy

Dec 11th, 2023 7m 17s

Aligning web copy with your enterprise's key personas is no small feat. It's the difference between a landing page that converts and one that doesn't. That's where AI comes in. Today, we'll uncover how this tool can transform your web copy to r

AI Prompt Engineering: 5 Prompt Patterns Every Content Marketer Should Know

Dec 4th, 2023 8m 17s

In today's episode, we're exploring the intricate field of prompt engineering, a critical skill for effectively utilizing generative AI tools like ChatGPT in content marketing. Simply asking an AI to write a blog on a particular subject without

3 AI Tools to Take Your SEO Strategy to The Next Level

Nov 27th, 2023 8m 29s

Using an AI content tool can have a substantial impact on improving your website's SEO traffic by providing you with high-quality, targeted content. These tools harness the power of natural language processing and machine learning algorithms to

GenAI & The AIDA Framework

Nov 20th, 2023 5m 30s

The oldest marketing framework in the world, AIDA, an acronym that stands for Attention, Interest, Desire, and Action, is a widely recognized marketing framework that describes the journey a consumer takes before making a purchasing decision.

GenAi and the Before-After-Bridge Framework

Nov 13th, 2023 6m 39s

The Before-After-Bridge Framework is not new to seasoned marketers. It's a time-honored technique that slices through the noise by showcasing a transformative journey.Enter generative AI, a game-changer for the Before-After-Bridge framework.

What You Need to Know About the Inverted Pyramid in the Age of GenAI

Nov 6th, 2023 6m 7s

The inverted pyramid style. It's a term that harks back to the earliest days of print journalism, but its principles are timeless, especially in content marketing. Why? Because this approach respects the reader's time and attention, providing t

7 Secrets to Artful AI Content Tweaking

Nov 2nd, 2023 6m 12s

Let’s face it. Content production has never been as effortless as it is today. Since the launch of ChatGPT in November 2022, Generative AI has revolutionized how people create content, enabling them to overcome writer's block, conduct research,

The Rise of the AI Content Director

Oct 30th, 2023 7m 7s

October 29, 2023 • 7 minsIn the fast-paced world of marketing, where trends evolve rapidly and customer engagement is paramount, a new role is on the horizon: the AI Content Director.As generative AI continues to make strides in content creatio

The Rise of the AI Content Director

Oct 29th, 2023 7m 8s

In the fast-paced world of marketing, where trends evolve rapidly and customer engagement is paramount, a new role is on the horizon: the AI Content Director.As generative AI continues to make strides in content creation, this role is poised

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