Email is still the best way to market to your audience.  It builds familiarity, establishes authority and trust.  It can also be horribly misused and cause a lot of ill will when done wrong.  This week I talk to Liz Wilcox who teaches online business owners how to make email genuinely effective.  Liz shares how to build a great welcome series.  Explains why we should stop using the word “copy” and shows me that I’ve been making email much too complicated.  This talk was a big help to me and I hope it saves you as much time as it’s saving me.

Timestamps:

01:36- A strange background

04:54- Lose the word ‘Copy”

14:10- It’s a newsletter not a novel

24:06- Repeating yourself

39:44- The biggest mistakes people make with email

41:55- Outsourcing your emails

46:20- Getting people to reply

Want to contact Liz?  Visit her site:

https://lizwilcox.com/

Instagram:

https://www.instagram.com/thelizwilcox/

Facebook:

https://www.facebook.com/The-Liz-Wilcox-103239837942432

If you need help with your small business or agency contact the Reynolds Online Agency:

http://www.reynoldsobm.com

Join Kellys’ facebook community here:

https://www.facebook.com/reynoldsobm/

To get on the waiting list for Kelly’s group coaching program click here:

http://www.reynoldsobm.com/gyat