Passionate magician, fantastic human, and COO for Ellusionist — the 'The World's First Online Magic Retailer' — it wasn't abnormal for Adam Wilber to conceive of something as magnificent as a wrist mounted, fully concealable flame thrower. Making it's way to Reddit organically, it generated sales far beyond what they ever expected. A year later, while launching the second (even more concealable) version their ignorance got the better of them and they were banned from /r/gadgets for inadvertently gaming the system by campaigning to their email list for votes. The story of the Pyro is one of success on accident, failure on purpose, and (finally) success on purpose.

• Pyro Fireshooter promotional video
• Pryo Fireshooter submission to /r/gadgets
• Pyro Fireshooter (free press) on USAtoday
• Pyro Mini promotional video
• Pyro Mini successfully submitted to /r/shutupandtakemymoney
• Ellusionist site submissions to Reddit
• Rick Lax — Deception Expert on Facebook

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