Justin Bannon, CEO and Co-founder of Boson Protocol, a decentralized infrastructure connecting smart contracts to real world commerce and its data.Boson Protocol aims to change the world of commerce by enabling enterprises, organizations, and customers to bridge the divide between digital decentralized technologies and the transfer and trade of physical goods. Creating the de facto infrastructure to achieve this with minimized arbitration, cost, and trust, Boson Protocol is taking eCommerce to the next level with use cases including; loyalty and rewards, crypto exchanges, games, and tokenized networks amongst others. Leading the charge at Boson Protocol is serial entrepreneur Justin Banon. Justin previously spearheaded the Travel Experiences Division of Collinson, where he managed a group of global loyalty rewards platforms including LoungeKey, Mastercard Airport Experiences, and Priority Pass — the latter of which he scaled twenty-fold from $50m to $1bn per annum revenue during his tenure. On this episode you'll learn:1. How does arbitration work on a decentralized protocol? [5:23]2. How can small crypto and blockchain to take on giant corporations? [13:31]3. Which is currently the bigger challenge for DeFi startups, the technical challenge or the user adoption challenge? [18:33]