Layla L'obatti, designer and founder of Between The Sheets, an intimate apparel company.

Between The Sheets operates on the pillars of sustainability which are the environment, economics, and social causes. 

In this episode, Layla shares the in-depth steps she took to launch Between The Sheets, the design process, wholesale vs. retail, the fashion giant Zara, sourcing materials, manufacturing ins and outs, the challenges of distribution and primary balance sheets of an e-commerce boutique.

LAYLA'S NUGGET OF WISDOM:

"In contrast to wholesale, in retail you have the direct capability to connect with your customers and give them what they want. It's just you and the customer."

"Never underestimate the intangible quality of unique and high-quality products."

"You have to watch every bottom line during the shipping process. There is so much that could go wrong so be sure to partner up with the right fulfillment center."

"Don't compare your brand to the industry at large if you have a unique concept! Create Your Own Model Of Success."

BEST CHALLENGE TACKLER:

"Adjust your expectations for growth. Always continue to redefine what success means to you and your brand. Don't compare yourself. Stay authentic. Stay Positive and create your own model of success."

"If you're doing it for money only, when the money is not there you give up. If you have a bigger vision, a greater purpose, you'll have something to back you up, and you will make it. Purpose drives us."

"Have a unique point of view and product and be realistic about growth."

LAYLA'S FAVORITE DIGITAL TOOL:

Stitchlabs - Online Cloud based Inventory System

Wordpress - Website Templates  

SPONSORS: 

BC-Unlimited: BC-Unlimited is a full-service photography, motion & retouching studio located in Southern California. 

INTERVIEW LINKS:

Layla's website: http://www.btslingerie.com/

Layla's email: [email protected] 

Layla's IG: http://www.instagram.com/btslingerie

Layla's Facebook: https://www.facebook.com/betweenthesheets?_rdr=p

As always, check out a more detailed write up of this episode here on our magazine's website: http://www.globalyuppiestyle.com/2016/02/03/podcast-wednesday-007-what-sustainability-can-mean-for-a-fashion-brand-the-ins-and-outs-of-the-intimate-apparel-business-always-staying-true-to-your-brand/

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