Don’t try to just “get clients.” Focus on demonstrating your expertise and cultivating desire for your services. A Teardown For the Ages is a useful, valuable-to-prospects way to do that. This is your Trusted Expert analysis of your prospect’s

G2F07: The Holy Grail of Freelancing: Recurring Revenue

Jan 14th, 2017

Recurring Revenue also means Recurring Value. Everybody has to win for this “Holy Grail” to be worth anything. Fortunately, this episode shows you how.

G2F06: How to Communicate to Clients Exactly What You Do (And Why It’s Worth Top Dollar)

Jan 14th, 2017

If only our freelance services sold themselves automatically. What you’ll get in this episode is the next best thing. G2F06 – Level Up

G2F 05: How to Find Clients Who Pay You the Time of Day (And Don’t Treat You Like Just Another Freelancer)

Jan 14th, 2017

This counter-intuitive approach to landing long-term work that fills up your billable hours has you making an ally with an unexpected type of person — your competitors. G2F05 – Level Up

G2F 04: Design a Freelance Service that Sets You Up as the “Go-To” Freelancer for Long-Term Projects

Nov 22nd, 2016 29m 22s

It’s time to be so valuable to potential clients that they won’t even be able to imagine hiring anyone else. We’ll be transforming your freelance business into a sanity-saving service that top-tier clients want (but literally no one else offer

G2F 03: The Psychology of Epic – How to Design a Personal Brand You Can Be Proud of

Nov 22nd, 2016 37m 17s

My take on personal branding is what I call: THE PSYCHOLOGY OF EPIC AKA, How to radically differentiate yourself from more experienced competitors and turn your target market into a captive audience (no price discounting as your default approac

G2F 02: 80/20 Marketing – How to Create a Captive Audience of Eager Prospects who WANT to Hear Your Pitch

Nov 22nd, 2016 43m 21s

You heard me talk about The OPA Plan – aka, How to Borrow Other People’s Audiences to Explode Your Sales. Now, let’s get those Other People excited about putting you in front of their audience – a small army of prospects who WANT to hear your f

G2F 01: Why Do Some Proposals Get an Easy Yes While Others Collect Cobwebs?

Nov 22nd, 2016 40m 39s

Sick of the Vanishing Client Phenomenon? Wondering why the hell they still haven’t read your proposal? Tired of “We could be a perfect fit” prospects who pick your competitor when you were obviously the best choice? Then today, you’re getting s

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