0:00

If you are someone like me who has

0:02

multiple facets to your business where you have

0:05

different offers are different focuses. It allows me

0:07

to like focus on the podcast really deeply

0:09

for week and then scooter the other areas

0:11

of my business and give my dedicated attention

0:14

to those. And so this has been really

0:16

huge. Hey. My name

0:18

is Jenny Cutter and I am obsessed with

0:20

all things business marketing, numbers and helping you

0:22

to navigate both the messy and the magical

0:25

seasons of this thing called life. I'm a

0:27

small town mama who to get three hundred

0:29

dollar camera, grew a successful photo busy and

0:31

now I work from home and run a

0:33

seven figure online business. I teach you the

0:35

tried and true secrets to building a career

0:38

you adore. Shy away from the real talk

0:40

with no way money hardship, bro lost in

0:42

marketing are all topics we discuss here and

0:44

think of This is your one stop shop

0:46

for happy hour. With the gao mix with

0:49

business will pull up a seat, make sure

0:51

your cozy and get ready to be challenge

0:53

and encouraged while you learn. This is the

0:55

Gold Digger podcast. So.

0:57

I did my first podcast episode on

0:59

this topic a way Back in Two

1:02

Thousand and Eighteen. So it is safe

1:04

to say that this is a tried

1:06

and true technique in my world that

1:08

I have leaned on over the years.

1:10

But let me tell you, this year

1:13

I am taking this strategy to a

1:15

whole new level. What am I talking

1:17

about? I'm talking about batch working. So

1:19

if you're wondering what batch working as

1:21

it's this productivity technique where tasks are

1:24

grouped together based on similarity or type

1:26

and their completed in dedicated, uninterrupted. Blocks

1:28

of time. So basically instead of

1:30

context switching are switching between different

1:32

activities all the time. Batch working

1:35

encourages individuals to focus on one

1:37

type of task at a time,

1:39

allowing for increased efficiency and concentration.

1:41

both things I need more of

1:43

in my life. It basically involves

1:45

structuring your workflows so that you

1:48

can streamline processes and minimize context

1:50

switching, which enhances your productivity and

1:52

ultimately it enhances your output. So

1:54

if you are somebody who wants

1:56

to get. More. Done in less time

1:58

so that you can get. Our to the

2:00

things you love and the life that you're

2:03

living. Or if you're tired of working so

2:05

hard every single day only to rest your

2:07

head at the end of it and wonder

2:09

why it I actually get accomplished. This episode

2:12

is for you. were talking about batch working

2:14

but we're going to show you the two

2:16

point overs and that's happening in my life

2:18

and business this year. Okay,

2:21

real talk are skinny jeans out or are they

2:23

in? My friends and I continue to have this

2:26

debate and it just goes to show that trends

2:28

come and go and come back again. And

2:30

the same goes for marketing strategies like

2:32

who can even keep up? Luckily, Sub

2:34

Spot makes it their job to keep

2:36

marketers on trend and on track to

2:38

hit their goal of their twenty Twenty

2:40

four. Seat of Marking Report is an

2:42

all in one guide for everything happening

2:44

this year and how marketers can best

2:46

approach it all. hubs votes are read

2:48

more than fourteen hundred marketing prose across

2:51

the world and curated that hot trend

2:53

or thinking about. Sure, there's a I,

2:55

but there's honestly so much more. The

2:57

report covers everything from increasing awareness and

2:59

engagement to ensuring. Privacy and boosting efficiency

3:01

and growth. This report will give

3:03

you all the info you need

3:05

to cheaper strategy for the year

3:07

and keep on winning into next

3:09

year so friend do not get

3:11

caught hopping on an old trend.

3:14

Visit havethought.com/state of Marketing to get

3:16

your free copy of the report.

3:18

Today that some spot.com/state of Marketing.

3:21

So. It's kind of funny because I

3:23

have been Batch working for six years.

3:26

probably longer if I'm being honest, but

3:28

I recently learned why this approach is

3:30

so helpful for me. specifically. So nearly

3:32

two years ago I was formally diagnosed

3:34

with the A D H D and

3:37

that diagnosis has taken me down a

3:39

very, very deep dive that looking at

3:41

the techniques at work for me in

3:43

order for me to be productive and

3:45

get my work done. Now the truth

3:47

is that people with H D really

3:50

do great with Batch working. Because

3:52

it provides is more structured approach

3:54

to task management, it also helps

3:56

minimize the need for constant contact

3:59

switching and. You're making. There's all

4:01

much research out there about how long

4:03

it takes our brains to context switch

4:05

and so you're someone like nice who

4:08

tend to have like twenty tabs open

4:10

any kind of forget what you're doing.

4:12

This method can be so game changing

4:14

when you have uninterrupted keyword, uninterrupted blocks

4:17

of time for specific tasks. People with

4:19

H D can maintain their focus and

4:21

concentration, which then of course leads to

4:24

increase productivity. And let me just preface

4:26

this by saying I am not someone

4:28

in the camp of like. I want

4:30

you to work smarter so that you can work

4:32

harder. I think there's a lot of people who

4:35

are like I want to be the most productive

4:37

version of myself so that I can get the

4:39

most were done and Steve working and working and

4:41

working. So I want for you to work smarter

4:43

so you can live more so that you can

4:45

unlock more time in your life where you're not

4:48

thinking about all the things you need to do

4:50

or what you didn't get done. or you're not

4:52

be reading yourself for not totally crossing off everything

4:54

on your to do list. So one of the

4:56

things that I love about this is it helps

4:58

reduce that feeling of overwhelm. That I think so

5:01

many of us can feel and it provides a

5:03

sense of accomplishment that I think so. Many

5:05

of us are lacking, especially onto your

5:07

it's. Because when you bats work

5:09

you are completing a batch of

5:11

tasks. It also just helps you

5:14

better with time management and prioritization.

5:16

People would a D H D

5:18

really can have a challenge of

5:20

managing their workload. it's and so

5:22

when you feel more in control

5:24

of your work say you finish

5:26

it feeling more accomplish and you

5:28

tend to actually achieve more Overall

5:30

Batch working offered practical solution to

5:32

a lot of common challenges are

5:35

entrepreneurs he's but specifically on for

5:37

years of age. Seat Now if you

5:39

do not have a D H D, I promise

5:41

you there's gold in this episode so don't to

5:43

me up yet of it's the first thing. that

5:46

has been so games eating for

5:48

me this year is see him

5:50

the days i am talking about

5:52

designating specific days a week for

5:54

certain tasks or thieves for example

5:56

you could do mondays are your

5:58

admin days like accounting an email

6:00

Tuesdays could be client meetings and

6:02

brainstorming. Wednesdays could be content creation

6:04

and so on. This allows you

6:06

to focus deeply on one task

6:08

at a time, minimizing context switching.

6:10

So this has been a huge shift

6:13

for me this year. And

6:15

I also have to recognize what a sink

6:17

and privilege it is to be able to say,

6:19

like I don't wanna do meetings on Mondays,

6:21

to be able to designate what your schedule

6:23

is. But here's something I want you to remember.

6:26

So many of us go into entrepreneurship, wanting

6:28

more freedom, wanting more control. And sometimes

6:30

we end up building businesses where we feel

6:32

like we have zero freedom and we're out

6:34

of control. And so you

6:37

wanna control the controllables. And for

6:39

me, that looked like designating themes

6:41

for each day of the week

6:43

and communicating those and kind of

6:46

creating this rhythm within my life

6:48

and business that feels so much

6:50

better. So for me, I decided

6:52

last year, my

6:54

team started doing four day work weeks. We started

6:56

it as an experiment. I did a whole podcast episode

6:59

on the topic and we loved it.

7:01

And so we have not gone back. So we do

7:03

Monday through Thursday. And one thing

7:05

that I noticed is that my favorite days

7:07

of work, the days that I feel like

7:09

I get the most stuff done are days

7:12

where I don't have any calls or any

7:14

meetings. And so I decided I wanted Monday

7:16

to be my deep work day. Meaning I'll

7:18

have no meetings. I have limited Slack interaction.

7:21

And I'll jump into my inbox, but I might not get

7:23

through the whole thing. And so Mondays

7:25

have become this really sacred day

7:28

for me in terms of work where

7:30

I am learning, I'm exploring, I'm creating,

7:32

I'm ideating, I'm being the visionary. And

7:35

so what this means is that Tuesday,

7:37

Wednesday and Thursday are usually jam packed.

7:40

But Mondays and Fridays, the bookends of

7:42

the week feel very free to me.

7:45

And they also just allow me to

7:47

kind of transition a little bit easier

7:49

out of a weekend filled with straight

7:51

on motherhood and back into the work

7:53

week. And then also easing out of

7:55

that entrepreneur mode and into mom mode as

7:57

we go into the weekend. And so this is

7:59

This has been just amazing

8:02

for me to have kind of these themes.

8:04

So Monday, I don't do meetings. Tuesday, I

8:07

usually have a lot of meetings. Wednesday,

8:09

I usually do recording. Thursday,

8:12

I do review. And then we have Fridays

8:14

off. And so that has worked out really,

8:16

really well for me. And so if you

8:18

can call in just different themed days, not

8:20

only does it help you kind of plan

8:22

your schedule out a little bit more in

8:24

advance, but it also helps you find a

8:26

rhythm that allows you to get into the

8:28

deep work. Because when people talk about deep

8:30

work, as someone with ADHD, I'm like, I don't

8:32

know what you're talking about. It takes me so

8:34

long to sink in, feel super creative, just like

8:36

creating on the fly. I have to create a

8:38

really intentional environment to get to that place. And

8:41

so I recognize the way that I was setting up

8:43

my schedule was not allowing me to ever get into

8:45

deep work. And so that has shifted with theme days.

8:48

Next, kind of touched on this

8:50

a little bit, but meeting days. So rather

8:52

than scattering your meetings throughout the week, schedule

8:55

them all on specific days. This

8:57

allows the business owner to fully

8:59

immerse themselves in these interactions without

9:02

interruptions. It also frees up other

9:04

days for focused work. So

9:06

I have something weird. And I'm curious

9:08

if any of you relate. You should send me a

9:10

DM if you relate to this. But

9:12

if I have a meeting on my calendar,

9:15

I like really struggle to get things done either until

9:17

that meeting happens or even if it's like 2 PM,

9:20

all day I'm dreading that meeting, even if I love the

9:23

person I'm meeting with. Meetings really throw

9:25

off my productivity and my desire

9:27

to get work done. It just feels

9:29

like a wrench in my

9:31

schedule. And I'm trying to jenga

9:34

my way into creativity around a

9:36

structure of meetings. And

9:38

so I am someone who dreads meetings. I

9:40

mean, there's no other way to put it. This

9:42

has been a really big thing for me. So

9:45

at the beginning of the year, I Worked

9:47

with all of my contractors that I

9:49

have meetings for and my team. And

9:51

I said, OK, is there any way

9:53

that we can line everything up on

9:55

Tuesday for me? So We'll have team

9:57

meetings. I'll meet with different contractors. I

9:59

have monthly review meetings. we do budget

10:01

reviews. I have gotten a down to

10:03

a place where basically one day a

10:05

month I have like back to back

10:07

to back to back to back to

10:09

back meetings. so it's just like a

10:11

day of meetings but then every other

10:13

week my to these are open wide

10:15

open and so before it was like

10:17

a meeting here. meeting their a meeting

10:19

there and so this is an amazing

10:21

of courses. Meeting days are draining so

10:23

much to zoom fatigue but it's totally

10:25

worth it to me to have that

10:27

one condensed a so that there are

10:29

more. Free calendar days which again

10:31

for me is like my favorite. Jays

10:34

an entrepreneur and so I just kind

10:36

of gotten to Pretax. is that creativity

10:38

in that time that I need to

10:40

get into that created space and then

10:43

at batching up my meeting days. So

10:45

if you can do that duet and

10:47

let me tell you I was very

10:49

nervous about communicating this Cool with that

10:51

my contractors because they all have businesses

10:54

and other clients. Every was like

10:56

totally cool as and so I think that

10:58

minnesota like oh is is going to be

11:00

problem. I hope this is an inconvenience. It's

11:02

like. He communique and be

11:04

flexible as much for you can. but

11:07

man once I got everything like that

11:09

I'm like this is awesome. Okay the

11:11

nice tip for. Bush Working

11:13

is called Project Sprints

11:15

again. If anyone was and track I

11:17

was. and track sprints, you go really fast

11:19

for a short amount of time. Now to

11:21

keep him a short amount of time, I'm

11:23

not. Talking about are promoting burnout causer

11:25

where it's like go really fast and

11:28

hard until you burn out. Talking about

11:30

short bursts. of intense work focused

11:32

on completing specific projects or goals

11:34

so this has been great and

11:36

this of most predominately shows up

11:38

in my business during launches where

11:40

we just have like all wine

11:42

linear focus and for me as

11:44

a multifaceted at mold a passionate

11:46

person it can be both beautiful

11:49

and also constricting to do this

11:51

but when you dedicate uninterrupted time

11:53

to one specific thing is you

11:55

can make progress on really fast

11:57

so So this could be talking

11:59

about setting aside a specific day,

12:01

setting aside one week or two

12:03

weeks or even a month where

12:05

you are solely focusing on

12:08

a new project or launch or a new

12:10

offer. You're revamping your website or whatever this

12:12

is but it's like very, very hyper focused

12:14

work where you kind of put the blinders

12:16

on and you forget about everything else. So

12:19

when I think about this, I think about our

12:21

live launches. So our launches are usually open for

12:24

a little bit over a week. So this is

12:26

when I'm doing live webinars, I'm supporting my students,

12:28

I'm answering questions, I'm in the support inbox,

12:30

like all of my focus. I'm

12:32

not thinking about the podcast, I'm not thinking about my book,

12:34

I'm not thinking about my blog. Like I

12:37

am all in on this one thing and so

12:39

is my team. It's like all hands on deck,

12:41

we're all in for one united goal and

12:44

I love this because when I know that we're

12:46

going into a launch, I am

12:48

batching, see the theme here, batching

12:50

everything else in advance so that

12:53

there is nothing else needing my

12:55

attention but this specific launch, this

12:57

one product, this one webinar, I'm

12:59

going all in. And

13:01

I have realized that when I do

13:03

this, I am so much

13:05

more freed up, I'm so

13:07

much more energized, I'm so much more clear,

13:10

there's so much more clarity for me. And

13:13

so if you do a project sprint, I

13:15

want for you to make sure this one

13:17

important thing that you have a very specific

13:19

end date because what can happen is a lot of

13:21

times you say I'm going to go hard until this

13:23

thing is done and then it takes longer and longer

13:25

and longer and all of a sudden you're just going

13:27

hard every day. And so the big

13:29

thing with a project sprint is like setting aside

13:32

one week and this is the end date, this

13:34

is when I'm done sprinting. I know your family,

13:36

your friends will appreciate this tip because it will

13:38

shift your relationship with it and it will also

13:40

give you these clear boundaries. I know when I

13:42

was just in my launch, I was literally going

13:45

from like live webinars to bringing my daughter to

13:47

swimming lessons and like the context switching in

13:49

those times were so hard for me because I

13:51

was still thinking about work, watching my daughter in

13:53

her swimming lessons, like trying to balance it all

13:55

and I remember telling Drew like this

13:58

next week, in

14:00

La La Land, I'm probably thinking about this launch

14:02

like, I just want you to know, here's when

14:04

it's going to be over with and I will

14:06

be back to normal. But like my brain is

14:09

like really hyper focused right now. And that's all

14:11

I'm thinking about. And so having that end date

14:13

is really powerful, especially if you adapt this project

14:15

sprint idea. Okay, next

14:18

is having a monthly planning day.

14:20

So this is where you reserve

14:22

one day each month solely for

14:24

planning and strategizing. This could involve

14:26

reviewing previous month's performance, which we've

14:28

been talking so much about is

14:30

just the power of measurement and

14:32

understanding your numbers. You can also

14:34

set goals for the upcoming month

14:36

and outline different steps that you

14:39

have in order to achieve these

14:41

goals. For us, this looks

14:43

like understanding what content is coming

14:45

out from the brand in the next month. So

14:47

this is a little bit newer for us. But

14:50

I am absolutely loving this. So what we're doing

14:52

is we have some key

14:54

team members get on the phone or

14:56

Zoom once a month. We

14:59

have my content project manager, my

15:01

online course project manager, my podcast

15:03

producer, my copywriter and my VP,

15:06

all of us, that's five of us, we get

15:09

on a Zoom call and we walk through everything

15:11

that is coming from the brand in the next

15:13

month. So we're talking about podcast episodes. We're talking

15:15

about emails that are going out. We're talking about

15:17

blogs that are being published. We're talking about promotions

15:19

we have going on. And we walk through it

15:22

all together. In the past, there

15:24

was this lack of cohesion in my messaging

15:26

because everything was kind of siloed off. So

15:28

like the emails are doing their own thing.

15:30

The podcast was doing its own thing. The

15:32

blog was like living in La La Land.

15:34

And so we decided like we want to

15:36

have this very collective united front of like

15:38

messaging. So if somebody sees a post on

15:40

Instagram and they open their email, it's the

15:42

same message and they're just getting it in

15:44

two different ways or on two different platforms. And

15:47

so in this call, we basically have a

15:49

doc ready to map out the entire month

15:52

we come prepared. Each area

15:54

of the business comes with like their

15:56

desires. It's almost like we do like

15:58

an auction of like who needs. Which

16:00

emails? Who wants, which content focuses

16:02

for which we to support their

16:04

goals within the overall brand. And

16:06

I love is because even if

16:08

you just had one Vi helping

16:10

you out or you are hiring

16:12

a copywriter, some the like that

16:14

making sure that you are unified

16:16

in the messaging and the mission

16:19

and also clear on the goals,

16:21

This helps so much and I

16:23

just love these monthly planning cause

16:25

because essentially we get on the

16:27

phone, we plan it out, I

16:29

spend the next. Hour after the call

16:31

outlining all the content dropping in my thoughts

16:33

leaving blooded less recording voice memos a like

16:35

this is what I want this to be

16:37

This is where I'm thinking for this, these

16:39

are the three points and want to make

16:41

sure this covers and then at my team

16:43

consent running with and so we already know

16:45

One month out what's coming out next month

16:47

and one of the things that I think

16:50

gives me the most freedom in my business

16:52

is not always wondering well what's next, what's

16:54

next Like it's so funny have so many

16:56

friends who are so last minute in their

16:58

businesses will be like hey. Can you

17:00

support this in a couple weeks? I'm like

17:02

dude, we already have the next two months

17:04

land out like you got to get Roman

17:06

calendar way sooner than As and so having

17:09

these monthly planning days can help you knock

17:11

out so much in a very short amount

17:13

of time. and it also just allows for

17:15

you to look out like the month at

17:17

a whole glands like you understand, like we

17:19

cannot look at our months as like themes

17:21

and we break them out week by week

17:23

by week and it just adds so much

17:25

clarity and consistency in your messaging and so

17:28

whatever that looks like for you. Whether

17:30

you sit down with yourself and schedule at

17:32

your next month of contents. Are you think

17:34

about like what's coming down the pipeline that I

17:37

want to make sure that we're really driving home

17:39

with our messaging and our content? It's amazing. On

17:43

top of my many titles as mom,

17:45

entrepreneur and creative, I've also added host

17:47

strewn I host on air Bnb on

17:49

our favorite island in Why we started

17:51

hosting as a way to make some

17:53

extra income and we've had such an

17:55

easy breezy experience. Now. We host

17:57

year after year and it's been a thing.

18:00

The hashtag side has all not to

18:02

brag, but we've also been crowned Air

18:04

Bnb Super Host several times, so we

18:06

are really killing the game. It's about

18:08

having ceases we can enjoy as a

18:11

family while creating memorable experiences for our

18:13

guest. And it helps that we earn

18:15

a little extra cash on the side.

18:17

Your home might be worth more than

18:19

you think. Find out how much at

18:22

Air bnb.com/posts. Hey

18:25

gold diggers lately I think getting excited

18:27

to cynic furnishing or new home which

18:29

is my own to tell you about

18:31

a brand that we absolutely love which

18:34

is article. I have been a fan

18:36

and a consumer of article for years

18:38

and I was blown away by the

18:40

curated assortment of furniture cells they offer.

18:42

the of midcentury modern, coastal industrial, Scandinavian

18:44

and even Boho designs. there is something

18:47

for everyone no matter your taste. in

18:49

or last house we other sofa and

18:51

leather chairs at or lakers the other

18:53

dining table and chairs. We also just

18:55

ordered some of their outdoor furniture for

18:57

our new patio. Like if you can't

19:00

tell we are obsessed with articles, the

19:02

quality and sale are top notch. Articles

19:04

online only model means that they can

19:06

offer some great prices with fast and

19:08

hassle free delivery. Take the delivery time

19:10

that works for you and they keep

19:12

you updated every Sept the way. Articles

19:14

Customer care team is also amazing. Their

19:17

knowledgeable, friendly and I was there when

19:19

you need them. If, like me and

19:21

you're itching to give your home or

19:23

make over, I highly recommend. Checking out

19:25

article they believe in. Delightful designed for

19:27

every home and thanks to their commitment

19:30

to style, quality and affordability, it's never

19:32

been. Easier to transform your space.

19:34

Articles. Offering our listeners fifty

19:37

dollars off your first purchase of

19:39

one hundred dollars or more to

19:41

claim visit article.com/gold Digger and the

19:43

discount will be automatically applied at

19:45

checkout that article.com/gold Digger. for fifty

19:48

dollars off your first purchase of

19:50

one hundred dollars or more. Speed.

19:53

Of Contents. The next batch working

19:56

task that you need to try

19:58

is doing clinton. In days

20:00

or weeks. So this is so interesting

20:03

to me because I have just been

20:05

in like a song for with creating

20:07

content and I think here's why I

20:10

don't So my kids and their faces

20:12

on the internet anymore and I'm with

20:14

my kids be swell the time and

20:17

whole so much of my content. Is.

20:19

Not going to be published or ever see the

20:21

light of the internet because I'm with my kids

20:23

and I'm maintaining their privacy. and then the other

20:26

part is me just sitting at my laptop working

20:28

my butt off for this didn't as and that's

20:30

not really fun to watch and so when it

20:32

comes to creating contents I have had a harder

20:34

time of like what do I want to share?

20:36

What do I have to say? What value do

20:38

I have to add right now? like I just

20:40

feel like I'm in this like interesting stage of

20:42

life where I'm like. I don't

20:44

going a little bit more inward but

20:47

also like ah yes this is hard

20:49

but this that's working technique and totally.

20:51

Help the I'm so. Instead. Of trying

20:53

to create content. every single day, you

20:55

can dedicate one day or a week

20:57

to creating a much content and how

20:59

they can see you have it ready

21:02

to rock. So this could again include

21:04

writing at multiple blog posts, reporting multiple

21:06

bad guys, designing graphics, filming videos for

21:08

social like when you can batch similar

21:11

things together, you can get into a

21:13

creative flow. You can produce higher quality

21:15

content and if you are like me,

21:17

you can get ready once and shoot

21:19

have undergone ten and then the next

21:22

week. Be in or swap. and it

21:24

was so interesting. But as I was

21:26

outlining this episode that I'm recording right

21:28

now I also outlined for additional opposite.

21:30

So yesterday was about working day was

21:32

a deep work day of outlining all

21:34

of the episodes for the next month.

21:36

Today as I'm recording this is a

21:39

bass reporting day where I am recording

21:41

all day. I have everything set up

21:43

or one time everything's plugged in or

21:45

ready to go. That's amazing And so

21:47

what I love about this is like

21:49

I only have to get camera ready

21:51

once. I can get everything done in one

21:54

day and now I know I have podcast content

21:56

for the next month. Same thing for interviews. We

21:58

do an entire day where I will do you

22:00

all of the months interviews in one day. It's

22:02

back to back to back to back knock it

22:05

out and then I don't have to think about

22:07

the podcast, all my blog, then it just gets

22:09

to run. This whole see so

22:11

much and if you are someone like me

22:13

who as multiples acids your business where you

22:15

have different offers are different focuses it allows

22:17

me to like focus on the pod, guess

22:19

really deeply for a week and then sue

22:22

to the other areas of my business and

22:24

give my dedicated attention to those. and so

22:26

this has been really huge. It's also really

22:28

helpful like on days that I get haircuts

22:30

I'll try to shoot a bunch of be

22:32

role times and of just like making coffee

22:34

or making mind sure we're here my computer

22:37

running on the treadmill or whatever that is

22:39

and you shoot a bunch. Of be role

22:41

content and then I use that content in

22:43

my different things that a posts online self

22:45

again just thinking about backs working your content.

22:47

I have friends who still flies a million

22:49

from their team and they'll create an entire

22:51

months worth of social media content in a

22:54

day. The beautiful thing about it is it

22:56

eliminates that guilds of like I need to

22:58

create something. I've nothing to say. I don't

23:00

know to post a cabinet going to post

23:02

day but I'm really matter myself for not

23:04

posting today. An exciting gets you a fan

23:06

of heads cycle or that loop that a

23:08

lot of us can find herself. Then. Again,

23:11

The next signed his batch emailing.

23:13

So this is setting aside specific

23:16

times of days where you are

23:18

focusing on your inbox. Now this

23:20

is really huge because I don't

23:22

know if you are like me

23:25

but I see and and can.

23:27

I can pinpoint people that are

23:29

constantly checking and responding to every

23:32

email as they come in. Don't

23:35

do that. You are letting your email control

23:37

your day. You're letting your email control your

23:39

Albert. You're letting people in your inbox. I

23:41

dictate where your time is going and is

23:44

just the best way. To suck the productivity

23:46

out of your day. And so instead

23:48

of doing that batch work together so that

23:50

you can minimize his actions, plow through your

23:52

inbox and get back to the work. That

23:55

you're doing. I. Hit a new

23:57

high in my business earlier this year of i

23:59

kicked up as. Your and I like one

24:01

of my goals as Embark Zero consistently. There

24:03

was a stretcher time where I was rocking

24:05

at and honestly insult so good it's I've

24:07

gotten a bit out of practice on that

24:09

and I am going to get back to

24:11

i'm committing brain area back to that because

24:13

honestly it felt so amazing. I am at

24:15

the Queen. I don't have this has anything

24:17

to do it a D H D and

24:20

indecisive ness but I am the clean air,

24:22

reading an email and in Marquee as or

24:24

on read and time is up. I'll get

24:26

back to it later and ultimately if I

24:28

get really honest I already probably know. The

24:30

response and I email. but there's something in

24:32

me that doesn't want to deliver it, whether

24:35

it's declining an opportunity or thing down to

24:37

a partnership or whatever it is. And so

24:39

when I found myself being indecisive is when

24:41

I see my inbox get a little bit

24:44

busier and I'm not responding to people in

24:46

a timely manner and I don't want that.

24:48

It's not fair to other people, it's not

24:50

great, my anxiety and so I want to

24:53

get back to place where like I just

24:55

bullets out my email inbox, get it back

24:57

to zero and let it be and one.

25:00

Thing that I've found is like when I'm

25:02

in like a good, energetic, decisive mode. That's

25:04

when I can get through my emails super

25:06

vast and just be really clear in communication

25:08

and so making sure that you're not just

25:10

like doing at the end of a day

25:12

when you're already just like overworked and you're

25:15

tired and you don't want to make any

25:17

more decision self figure that out. But here's

25:19

one tips is like do your emails in

25:21

a time where you feel energetically aligned. The

25:23

also, I would recommend doing it in the

25:25

afternoon if you can, because if you start

25:27

with money to emailed at eight am, you

25:30

literally. Just given his email train of back

25:32

and forth all day long. so when you

25:34

can do it in the afternoon you can

25:36

catch people were then they have time to

25:38

respond and you're not starting that email tag

25:40

it is there again is nothing less productive

25:42

than that. One other thing that I can

25:45

sometimes you they'll set a timer of like

25:47

I'm in to get in there for twenty

25:49

minutes and get through many emails as I

25:51

can and a lot of hims when they

25:53

get started I and it just finishing south

25:55

an email batch bullets is an amazing amazing

25:57

think of a seasonal bashing. So excited about.

26:00

Now. There. Are certain tasks in

26:02

your life or your business that are

26:04

more seasonal or cyclical nature? You can

26:06

batch those accordingly. So for example, I'm

26:09

a retail business my batch inventory management

26:11

in restocking activities at the end of

26:13

each quarter or before major holidays. I

26:15

will never forget doing inventory and hardest.

26:18

And how stressful hours? Oh my gosh, This

26:20

allows you to streamline processes and anticipate

26:22

workload fluctuation. So there are few things

26:24

that only happened once or twice a

26:26

year and can be really beautifully batch.

26:28

One of those when I think of

26:31

this is like annual planning. So like

26:33

I want to sit down and create

26:35

annual plans. One sitting, knock it out

26:37

and make sure that the rest the

26:39

team has the entire settle for the

26:41

or I used to never be like

26:43

as a surreally plan in quarters freshly

26:45

as a mom of young kids are

26:47

just like couldn't even anticipate what life

26:49

would. Be like three months from now of annual doesn't

26:52

work for you to do quarterly, but I do think

26:54

it's smart to know where you're going, what's coming up,

26:56

What you. Should be preparing for said. This

26:58

year I flew out my Vp my right

27:00

hand Mercer to Minnesota and we sat down.

27:03

It was in September and we mapped out

27:05

this entire year and then current. I actually

27:07

both flew to Chicago for two days where

27:09

we busted out so much planning where we

27:12

said month by month. Here's what's happening here,

27:14

that's going on here that we need to

27:16

do and so it was really beautiful. Kids

27:18

like obviously to do these things on zoom

27:21

but I found that like when you investment

27:23

hundred to be together and to like read

27:25

each other's energy into throw things, throw spaghetti.

27:28

Of the ones you had, sex is so

27:30

powerful self. I actually really enjoyed the in

27:32

person components and I just felt like it

27:34

was really beneficial because we're both able to

27:36

get utter clarity on this tasks. Other things

27:38

are like your annual tax prop, just different

27:40

things like that you want to plan on

27:42

time and then just like knock it out.

27:45

so like instead of trying to collect your

27:47

forums or different things like that like set

27:49

aside and entire day and just knocked out,

27:51

you're going to feel so much better. I

27:53

think that the worst feeling in the world

27:55

is when you like dipping your tone something.

27:57

Or you're getting like a tiny bit of

27:59

progress, but it does the like enough to

28:02

celebrate and then you just felt guilty that

28:04

you didn't get more done. And so there's

28:06

just something so beautiful about knocking something out.

28:08

Okay, next is collaborative

28:10

workshops and masterminds. So.

28:13

You. Know me, I've been a of Mass

28:15

Rain since like twenty sixteen and and I've

28:17

just sounds so much power in setting aside

28:19

a focus, time to be with peers or

28:22

learn from a mentor and to really like

28:24

just be all in on inexperience whenever I

28:26

go to those I misread no other work

28:29

obligations like I am all in one track

28:31

mind. I'm their one of the things as

28:33

amazing as like if you do a workshop

28:35

or a mastermind a lot of times they

28:38

want you to show up with like one

28:40

problem you want to solve or something that

28:42

you want help. Engineering and I love

28:44

that because again, when you think about

28:46

batching, you're like really focusing on like

28:48

the one thing I want to walk

28:50

away with understanding is X, y or

28:52

Z and so now only does it

28:54

help you really get clear on what

28:56

it is that you need. it's but

28:59

it also allows you to really pay

29:01

attention to those types of things that's

29:03

gonna help you move forward or get

29:05

further whatever that looks like and so

29:07

lacerated a mastermind. He was like super

29:09

focus thinking of batching with authors. There's

29:11

a bunch of bestselling authors and that.

29:13

Was Amazing is of is just like

29:15

a deep dive into books than this

29:17

year I did a mastermind which was

29:19

for C O than moms and so

29:21

it was like a deep dive in

29:23

like motherhood and ceiling and femininity. I

29:25

was like so amazing and so when

29:27

you think about doing either something like

29:30

a collaborative workshop where you're getting together

29:32

with industry peers in your all sharing

29:34

information or things like that or masterminds

29:36

you want to bring everyone together for

29:38

this focused amount of time he and

29:40

when you do that like you can

29:42

get so many questions. Answered You can

29:44

fast track your success, You can learn new

29:46

strategies, you can streamline your operations like there's

29:49

just so much benefit to At and I

29:51

have found you know I've been a part

29:53

of Masterminds Words like every month there's a

29:55

monthly call. those are awesome. But the deepest

29:58

most integrate of work happens when. Everyone

30:00

is all and gather for just a few

30:02

days and so I love that. Another.

30:04

Way to batch that I highly encourage

30:07

and I think most entrepreneurs probably aren't

30:09

doing is adding so pissed learning days.

30:11

So this is where you dedicate regular

30:13

blocks of time the learning a new

30:15

skill to developing in a different way

30:18

too challenging yourself. This could be like

30:20

taking online courses, going to web and

30:22

are reading a specific book by really

30:24

focusing and like that senior learning. Together

30:26

you can continue to improve your knowledge

30:29

you can see added the curb and

30:31

you can also save yourself a lot

30:33

of time that money. And frustration. I

30:35

feel like a lotta times we leave

30:37

the learning for like are left over

30:39

or like our extra time and are

30:41

no feel like me but I never

30:43

seem to have any extra time since

30:45

I've really learned that if I want

30:48

to get a new skill or really

30:50

dive deep into a topic I have

30:52

to schedule it and set aside specific

30:54

time that is uninterrupted for it and

30:56

so like I said, I'm using Monday's

30:58

of my deep work day so this

31:00

is also days. Has some days I'm

31:02

like creating like yesterday as batching all.

31:04

of these of her allies for the podcast. but

31:06

like last week's I was like very quiet with

31:09

myself I was journaling, I was taking time to

31:11

learn as reading as listen to a podcast and

31:13

so. If you are someone

31:15

who has maybe like Curtis an online course

31:17

and you never dove in, you need to

31:19

make sure that you are setting aside a

31:22

specific day to learn something and remember. With.

31:24

Knowledge you invest in at one time

31:27

you get. you reap the rewards for

31:29

the rest of your life as many

31:31

times as you implement that peace and

31:33

so it is so worth it for

31:35

you to learn some thanks so that

31:37

that knowledge and that skill compounds your

31:40

results. And so you might think I

31:42

don't have time to learn, but you

31:44

honestly don't have time not to learn.

31:46

You have to focus and prioritize learning

31:48

so that you can grow and you

31:51

can track your results, even see results.

31:53

Time you can save. Yourself histories and

31:55

you can save yourself money and so

31:57

again even turn decades and days with

31:59

learning. So. Make sure that when

32:01

you are looking at you schedule that

32:03

you're backing and setting aside some uninterrupted

32:05

time at for does that. Gold

32:09

Diggers, we all know the Be to

32:12

Be landscape can be a bit complex

32:14

from lengthy buying cycles, the complicated decision

32:16

making processes. reaching your target audience can

32:19

be tough. but I found a solution.

32:21

Taylor just for you. Linked In adds

32:23

a whopping seventy nine percent of Be

32:26

to Be content marketers. They linked in

32:28

produces the best results for paid media.

32:30

That's because with Linked In as you're

32:33

not just casting a wide net and

32:35

hoping for the best, your strategically building

32:37

relationships and driving real results. Were

32:39

talking about a platform with over

32:41

a billion members including one hundred

32:44

and eighty million senior level executives

32:46

and ten million sea level executives.

32:48

You are networking with the actual

32:50

decision makers and linked in targeting

32:52

a measurement. Tools are specifically designed

32:54

for be to be marketers, meaning

32:56

you're not wasting time or money

32:58

on irrelevant leads. In fact, in

33:00

the tech industry, Linked and as

33:02

have been shown to generate two

33:04

to five times higher return on

33:06

ads and compared to other social

33:08

media platforms. using. Linked In

33:10

as allows you to stay ahead

33:12

of the curve when it comes

33:14

to industry trends and developments. Whether

33:16

it's finding the perfect partner for

33:18

a collaboration or uncovering new opportunities

33:20

for growth, Linked In can be

33:22

your secret weapon make be to

33:24

be a marketing everything it can

33:27

be. and get a hundred dollar

33:29

credit on your next campaign. Go

33:31

to linkedinit.com/goal to claim your credit

33:33

sets Linked in.com/goal terms and conditions

33:35

apply. Or. It were

33:37

getting towards the end one of the

33:39

lessons his personal. Growth retreats, Cel.

33:41

Planning a little bit of time where

33:44

it is very dedicated if you are

33:46

able to do something outside of your

33:48

normal setting where you have the ability

33:50

to get quite with yourself to set

33:53

goals, to reflect, to feel rejuvenated. Something

33:55

I think a lot of us don't

33:57

feel enough of. this can be or.

34:00

Really great place to just check. Am I

34:02

still in alignment? What feels, get what is

34:04

exciting to me? Do my plan still make

34:06

sense? Are my goals still in alignment with

34:08

what I want? Right now I know it

34:10

is not always feasible for people to like,

34:12

take multiple days off a work and to

34:14

go to a wonderful fiancee spar retreats, but

34:16

like whatever this can look like. I

34:19

think that a lot of times we don't set

34:21

aside enough time to really reflect and get quiet

34:23

and seen. Why may I think when that happens,

34:25

live Hims. We wake up two years down the

34:28

road and rug. This is not what I thought

34:30

it. Was going to be or this isn't feel how

34:32

I thought for me. I've really learned,

34:34

especially as a mom, I need alone

34:36

time. It's like the number one thing

34:39

I crave. Not because they don't love

34:41

my children, my husband, but because I

34:43

process. Alone. Like I need

34:45

to like reconnect with self with my soul with

34:48

a voice inside the me and I can't do

34:50

that when I'm with other people when it's noisy

34:52

and sell for me. Like last year I was

34:54

so fortunate I got to do a bunch of

34:57

little get so I did a little get away

34:59

with my college friends. I did he get away

35:01

with my Wisconsin runs, I did a get away

35:03

with my business friends and like I had a

35:05

lot of very intentional girl time that didn't just

35:08

happen last year but it was through a lot

35:10

of strategic planning by even this year. like I'm

35:12

planning a couple little many retreats where I'm getting.

35:14

Away sometimes with other people, but I really

35:16

want to. My biggest things I want to

35:18

do this year's to do a solo retreat.

35:21

So. That I can really get quiet

35:23

and clear it myself. And so when you

35:25

think about. Personal. Growth and checking

35:27

in with yourself. Setting aside that intentional time

35:29

regardless of where you are, whether you're at

35:31

home or not to really take some time

35:34

to reflect and my encourage my years do

35:36

Not wait until December Thirty first to do

35:38

this. Do these little check ins with yourself

35:40

throughout the year and a hobby signal I

35:42

met and help make sure that you're clear

35:44

on what it is that you really want.

35:46

okay the last two that I have our

35:49

personal incentives so it's kind of an hour

35:51

talking to my team about this episode. I

35:53

so excited to just I. Actually loved

35:55

his topic about working so

35:57

nerdy. And to my team member said

35:59

that. Like to almost. They create rules

36:01

for themselves to incentivize themselves to get things

36:04

done. It either this is a really unique

36:06

way and you have to do this and

36:08

as healthy way levied a preface that but

36:10

I actually really like that. So Christie my

36:13

podcast producers that like I'll tell myself that

36:15

until the and box that zero I'm in

36:17

a weight on having my coffee or that

36:20

once I posted he and done something then

36:22

I can get the reward of sunshine into

36:24

you my dogs for a walk and so

36:26

a china held like hyper focus and stop

36:29

past switching and incentivize. Is some until I

36:31

get that has complete would honestly feel so

36:33

good Brooklyn my copyright in Queens at it

36:35

I do the same thing as helps me

36:37

because thinks A D d I'm going to

36:40

test switch anyways even without my own permission

36:42

so it should be a positive, productive and

36:44

plan to sort period of time and she

36:46

said it helps to see my work clothes

36:49

as sprints vs marathon so she can do

36:51

and go hard for short amount of time

36:53

and and take a breather and then come

36:55

back to it and then the last an

36:57

Mit and said is selfish batching so one.

37:00

Of my team members, Murtha who's like my

37:02

V P issues my right hand. She said

37:04

I've honed in on selfish batching per se

37:06

where I make blocks for me and that

37:09

shifted how I approach might A is my

37:11

productivity, my creativity and even my mood. For

37:13

instance, every morning when I log in I

37:16

block thirty minutes to read three medium articles

37:18

from their daily roundup that they send me.

37:20

Some are about business, some about person developing,

37:22

some are fun plant medicine research but this

37:25

kicks my brain off without the fall of

37:27

trap of like aren't here we go Here's

37:29

what I've gotta do. I personally do this

37:31

as well. As soon as Drew leaves the

37:34

house with the kids to head to school

37:36

for cocoa stats and I take thirty minutes

37:38

to meditate, I lay on my Pms Matt,

37:41

I do my red lights and I just

37:43

kinda like ease into my day but it's

37:45

like this selfish of like less bash this

37:47

stuff first the care stuff than we screwed

37:50

into works with any delays that like instance

37:52

cortisol spiking hustle culture that so many have.

37:55

So. There you have it. So many

37:57

different ways that you can dodge where it i

37:59

be. Way we'd even just one of

38:01

the is and started implementing. I promise you

38:04

no matter who you are you can benefit

38:06

from having more focused words and really just

38:08

getting clear on like sure is my goal

38:10

for today and I just get this one

38:13

thing done. This will be a success is

38:15

gonna leave you going to bed at night

38:17

feeling like you've achieved something important that's gonna

38:19

move the needle forward. Salsa gonna help you're

38:21

busy Brain really hone in a narrow down

38:24

on what is most important for you and

38:26

your business for the day and it'll help

38:28

just increase your productivity and minimize. The distractions

38:30

that you have because you're literally getting everything

38:32

ready for what you need to get done

38:34

and you're getting it done. I love that

38:37

for hitting! I hope you love today's episode

38:39

and love to hear what your favorite method

38:41

was for you and real quick. Or do

38:43

a quick review of what we talked. About

38:45

so first theme days. Second,

38:47

Meeting days third at Projects

38:49

Sprints. Fourth, Monthly planning

38:51

days. Fifth, Point increase in

38:54

days or weeks. Six. Batch

38:56

emailing seven seasonal That

38:58

saying. eight collaborative workshop

39:00

or masterminds nine focused

39:02

learning days. Ten. It

39:04

personal growth retreats. eleven at personal

39:06

incentives and twelve selfish batting. I

39:08

hope there's something in it for

39:10

you. Thank you so much for

39:12

listening to another episode of the

39:14

Gold Digger Podcast. Until next time

39:16

he been digging gear. Biggest cause.

39:20

I'm over here. Give you a virtual

39:22

high side because you just finished another

39:24

episode is a Gold Digger podcast Tobacco

39:26

by way too fast for anyone else.

39:28

You want more, head over to Gold

39:30

Digger podcast.com for show notes and all

39:32

the discount code. From today's sponsors and if

39:35

you're looking for a new crew of movers

39:37

and shakers like you to. Bounce ideas and

39:39

ask questions. Be sure to join my

39:41

exclusive community for gold diggers on Facebook.

39:43

The links waiting for you at Gold

39:45

Digger Podcast. Dot. Com. K

39:51

Gold Diggers. Lately I've been getting excited

39:53

to finish furnishing our new home which

39:55

is my want to tell you about

39:57

a brand that we absolutely love which

39:59

is Article I been a fan and

40:02

a customer of Article for years and

40:04

I was blown away by the curated

40:06

assortment of furniture sales they offer. The

40:08

of mid century modern, coastal industrial, Scandinavian

40:10

and even Boho designs. there is something

40:12

for everyone no matter your taste. In

40:14

our last house we other sofa and

40:17

leather chairs at or Lakers we have

40:19

their dining table and chairs. We also

40:21

just ordered some of their outdoor furniture

40:23

for our new patio. Like if you

40:25

can't tell we are obsessed with articles,

40:27

the quality and sale are top notch.

40:30

Articles online only model means that they

40:32

can offer some great prices with fast

40:34

and hassle free delivery. Take the delivery

40:36

time that works for you and they

40:38

keep you updated every Sept the way.

40:41

Articles customer care team is also amazing.

40:43

Their knowledgeable, friendly and I was there

40:45

when you need them. You're like me

40:47

and you're itching to give your home

40:49

or make over. I highly recommend checking

40:51

out article. They believe in delightful design

40:53

for every home and thanks to their

40:56

commitment to style, quality and affordability, it's

40:58

never been. Easier to transform your

41:00

space articles. Offering our listeners fifty

41:02

dollars off your first purchase of

41:05

one hundred dollars or more to

41:07

claim visit article.com Flash Gold Digger

41:09

and the discount will be automatically

41:11

applied at checkout that article.com/gold Digger

41:13

for fifty dollars off your first

41:15

purchase of a hundred. Dollars or

41:17

more.