0:01

Are you sick of spending hours creating

0:03

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your seat at teachmetopin.com. That's

1:00

teachmetopin.com and I'll see you

1:02

there. People

1:08

can see your pin for months after you've

1:10

shared it. This is creating

1:12

a much different experience when we're talking

1:14

about ROI. One pin

1:17

on Pinterest has an average lifespan of

1:19

six months. Compare that to six minutes,

1:21

six hours or a day. That's huge.

1:24

Hey, my name is Jenna Kutcher

1:26

and I am obsessed with all things business,

1:28

marketing numbers and helping you to navigate both

1:31

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1:33

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1:35

mama who took a $300 camera, grew a

1:37

successful photo biz, and now I work from

1:39

home and run a seven-figure online business. I

1:41

teach you the tried and true secrets to

1:43

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1:57

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challenged. I'm encouraged. While you learn this.

2:01

Is the Gold Digger? Podcasts. If

2:04

you're an entrepreneur, there's a really great

2:07

chance that you are also creating content,

2:09

and a while you might not be

2:11

quick to call yourself a content creator.

2:13

The work that you're doing surrounding your

2:16

offer, whether it's a digital offer, a

2:18

service, or physical product, is considered Clinton

2:20

Spear showing up on the Internet if

2:22

you're posting anything, if you're shooting off

2:24

emails, recording podcast writing logs, are making

2:27

videos, You, my friend, are a content

2:29

creator. and as a business owner, the

2:31

Clinton that you spend your precious time

2:33

creating is. So valuable You pour

2:36

your insights into a social media,

2:38

posts a blog, a podcast episode,

2:40

and often times it only lives

2:42

on for a few minutes or

2:44

a few hours. That's such a

2:47

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the shelf life of your content

2:53

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take Doc. I'm talking about Pinchers.

3:02

Most flatworms have like fans for

3:05

their posts that only last minutes

3:07

to hours depending on what time

3:09

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3:13

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3:16

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3:18

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3:20

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3:22

your investment. If you're ready

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get more eyes on your business and work

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3:54

also going to be linked in the

3:56

show notes and the episode description for

3:58

you today now Now let's dive on

4:00

in to the power of Pinterest and

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why it's a platform you shouldn't be

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5:13

One of the toughest parts of starting and growing

5:16

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5:18

social media. Like, how do you talk about your

5:20

products without sounding salesy? What should you

5:22

even talk about? There's a

5:24

recent episode of a great podcast called

5:26

This is Small Business that talks all

5:29

about this. You'll learn how to reach

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your customers with social media, how often

5:33

you should post, and how to infuse

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fun into your online identity. Speaking

5:37

of fun, host Andrea Marquez is

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joined by none other than Kat

5:42

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managed to make spreadsheet formulas joyful.

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So you know this episode has

5:48

some great advice. The episode

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is called How to Create a Social Media

5:52

Strategy to Reach New Customers and you can

5:54

go listen to it right now wherever you

5:56

get your podcasts. This is

5:58

Small Business Answer so much. Many of these

6:00

kinds of questions. Questions that all entrepreneurs

6:03

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6:07

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Things to This Is Small Business for

6:21

Supporting Gold Digger. Go show them some

6:24

love on your favorite podcast app. So.

6:27

Good. This is is kind of

6:29

mindblowing to me. The average onto

6:31

for newer is spending twenty hours

6:34

twenty hours a week on marketing.

6:36

Twenty hours per week. Now most

6:38

of a business owners that were

6:40

surveyed in a study by constant

6:42

contact eighty two percent of them

6:44

say that they spend at least

6:46

twenty hours a week marketing their

6:49

business across multiple platforms. This includes

6:51

where the email social. Media all of

6:53

those big platforms for twenty. A Horse

6:55

is a lot of time that we

6:57

are trying to get eyeballs on our

6:59

offers. Now the reality is is that

7:02

most of our content that were working

7:04

so hard on creating is leaning on

7:06

platforms where there are algorithms and algorithms

7:08

are dictating how are concerned as seen,

7:10

how it's experience, how it's consumed, how

7:12

it's engage us. This means that so

7:15

much of our efforts are out of

7:17

our hands there at the mercy of

7:19

the platforms that we are sharing this

7:21

content on. We don't only platforms we

7:23

can control them. And there's also a

7:25

very good chance that when we are

7:27

busy creating works, the people that were

7:30

creating networks were are probably not even

7:32

getting a chance to see it. So

7:34

I wanted to do a little research

7:36

going into this episode because I just

7:38

think it is so interesting and I

7:40

want to paint a little bit of

7:42

the picture of why this is so.

7:44

Important for me. At

7:46

when I look at the work that ideal

7:48

fan I look at the life that I

7:50

was. I am often pulled in two directions.

7:52

I've shared this of or this is no

7:54

surprise. part of me wants to like shut

7:56

Everything down, live in the woods, have a

7:58

chicken coop and make sourdough. Bread. The with

8:00

my kids every day and the other part

8:02

of me wants to make this business as

8:05

powerful and impact for that can possibly the

8:07

now. This means that every single our my

8:09

day I want to make sure that wherever

8:11

I'm spending it if I'm with my kids

8:13

or them were can the business there is

8:16

a return on the investments and when it

8:18

comes to business I want to be able

8:20

to hi my efforts to a true our

8:22

allies. I want to make sure that not

8:25

just the money and many on a business

8:27

but the time I'm spending is actually worse

8:29

at so. I had my team look

8:31

at the average lifespan purposed on different

8:33

social media platforms just to paint the

8:36

picture because this is a huge thing

8:38

I don't want you to miss. So

8:40

the average longevity of an Instagram post

8:42

in the general feed is about forty

8:44

eight hours, and that's slightly generous. The

8:46

my opinion, this is one is going

8:48

to get the majority of it's likes.

8:51

Comments, saves, shares, all those things. About

8:53

forty eight hour period. The post is

8:55

far less likely to receive much attention at

8:57

all. Now. On linked in

8:59

posts last even shorter. They are

9:02

usually shared and distributed within a

9:04

times and of about. Twenty four

9:06

Hours. Facebook. Although it varies,

9:09

opposed typically receives about seventy five

9:11

percent of it's total activity within

9:13

the first five hours acts, which

9:15

is formally twitter. Is even shorter since

9:17

users. Can send up to five thousand

9:20

tweets per second. It's no wonder tweets

9:22

lose their relevance very quickly, so this

9:24

is undoubtedly the most competitive then you

9:26

with the fastest disappearance of your posts.

9:28

The number of people that follow you

9:30

on Twitter determines how long your tweet

9:32

last. So if you're one of three

9:35

thousand people, your tweet is most likely

9:37

gonna be limited. Like a few seconds

9:39

ticked off. Videos have a much shorter

9:41

lifespan than videos on other platforms. Within

9:43

the first few minutes after it's release,

9:45

your video gets most of it's views,

9:47

so. Unless he goes viral after that

9:50

it's pretty much dead. Cel mai are

9:52

thinking about all these different platform that

9:54

were likely sinking of our are creating

9:56

content on forty eight hours as like

9:58

the most generous. Fan of that

10:01

content, which is kind of heartbreaking, right?

10:03

Were spinning our precious time today hoping

10:05

that something is going to last for

10:07

a day. Maybe Today is like if

10:09

you went into the. Grocery store day and

10:11

you were going to buy produce. And they were

10:13

like hey those apples are getting are literally gonna

10:15

last two days like you'd be kind of disappointed

10:17

right? Like I'm buying the is and I don't

10:19

know them and eat them in two days. But

10:21

I like really hope they're so good and south

10:23

we want to be thinking about shelf life in

10:26

that way. Now let's talk. About interest.

10:28

So. As. You can see

10:30

most social media platforms have lifespans

10:32

that are hours, minutes, Maybe.

10:35

Days of her like. He has pinned trust

10:37

pins. Has. An average life

10:39

span of six months. To a

10:41

year. Some of my pins

10:43

are still driving traffic to my

10:46

website and they are years old

10:48

years old. This means that people

10:50

can see your pin for months

10:53

after you've shared it. This is

10:55

creating a much. Different experience when

10:57

we're talking about our. Allies. Wine

10:59

A pin on Hindrance has hours.

11:02

I spent six months. Compare that

11:04

to six minutes, Six hours. Or.

11:06

A day that's Huge. You

11:10

might not know about me, but one of

11:12

my favorite roles that I play in life

11:14

is being a host. That's why Drew and

11:16

I are hosts on Air Bnb. If you

11:18

want to generate extra income and have space

11:20

to share, you should definitely check out Air

11:23

Bnb. As a mom and full time entrepreneur,

11:25

it's been super easy to fit hosting into

11:27

my schedule. Over the last few

11:29

years we've had many visitors and we've

11:31

even been voted super host several times.

11:34

Whether. You thought properties as an investment

11:36

or have unused rooms waiting to be

11:38

shared. Hosting on Air Bnb is the

11:40

practical and profitable choice. and just think

11:42

about it. If you put a ton

11:45

of time, effort and work, and your

11:47

home somewhere out there, probably would love

11:49

to experience it while they're traveling. So

11:51

next time you're planning a trip or

11:53

want to make some extra pocket change

11:55

from your thesis, consider hosting on Air

11:58

Bnb. The hosting process is simple. The

12:00

go and tailored to you. your home

12:02

might be worth more than you think.

12:04

Find out how much at Air Bnb.

12:06

Dot Com/host. I'm

12:10

pretty well versed in social media. The there

12:12

was one major platform on the internet that

12:15

I didn't know how to use to. it's

12:17

Max Potential and that was Linked In. Can

12:19

you relate with Linked In? Add you'll learn

12:21

how to build the right relationships, drivers out,

12:23

and reach even more of your audience. Imagine

12:26

having direct access to decision makers. Were

12:28

talking about a billion members, One hundred

12:31

and eighty million senior level executives, and

12:33

Ten million sea level executives. Now trust

12:35

me, that is a network you want

12:38

to be a part As Linked In

12:40

provides targeting and measurement was specifically designed

12:42

for be to be insects in the

12:45

tech world. Linked In generated two to

12:47

five times higher return on add spend

12:49

than other social media platforms. And here's

12:52

the best part. You're not alone linked

12:54

and risk to be to. Be

12:56

World. We operate and invest seventy

12:58

nine percent of Be To Be

13:01

Content Marketers say that Linkedin produces

13:03

the best results for paid media.

13:05

That's right, Linkedin ad helps build

13:07

connection and results like Be To

13:10

Be marketing everything it can be

13:12

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13:14

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13:17

to linkedin.com/goal to claim your credit.

13:19

That's linkedin.com/goal Terms and conditions apply.

13:22

Now. When we are thinking about

13:24

content creation, this totally shift things for

13:26

us because as were thinking about creating

13:28

content a lot of time we're working

13:31

on these things and then we're just

13:33

putting them out at the mercy of

13:35

algorithms. They're living there, dying and they're

13:37

not creating any sort of return for

13:39

our time, our investments, or for our

13:41

business. And so when we start to

13:43

think about where time is going as

13:46

Ceos, I think we have to be

13:48

able to connect the dots on like

13:50

this time is worth it and I

13:52

think. Ultimately, that's what we all want

13:54

to do, we want to finish our days

13:56

and be like that time that I just

13:58

spent that was so worth. So

14:00

let's talk about our ally be guys.

14:02

Return on investment is is huge. For

14:04

me, it's It's basically the one thing

14:06

that I look at in making any

14:08

business decision. Whether it's hiring a contractor,

14:10

getting a new. Software time spent

14:13

creating. I wanna make sure

14:15

that everything created is linked

14:17

to the result. That we

14:19

desire so. From and our allies standpoint

14:21

most of the content that were creating

14:23

the goal of it. The Return on

14:25

It is likes and comments. I like

14:27

that's what most of our content is

14:30

like. We're creating it because we feel

14:32

obligated to create a we know it's

14:34

something we should be doing is a

14:36

business owner but if we were to

14:38

be ask what is the return on

14:41

this. Is. Really hard to connect

14:43

the dots of saying hey, this Instagram real

14:45

that I just created of like me dancing

14:47

around and pointing at the screen that's gonna

14:49

be tied to a real subscriber or purchaser

14:52

or customer client. It's really hard to do

14:54

that right. And so what we're doing right

14:56

now. When I'm thinking of the most divorce

14:58

any twenty hours a week, we're focusing on

15:01

things like vanity metrics and for me that

15:03

is not the best way that we should

15:05

be spending our time. So when I think

15:08

of our ally I want to look at

15:10

return on time. Time is. My currency, especially

15:12

in the season. Like anything I'm spending time

15:14

on, I want to link back. To a result,

15:17

So. For most of us,

15:19

when we create content. It's

15:21

like we start with his idea. Than.

15:23

Recreate it. We're. Right

15:25

all the things and do all the

15:27

extra parts. The hashtag, the location, the

15:30

Geo. Take. whatever it is that we

15:32

published, Then we're back at the very

15:34

beginning Again, it is literally like this

15:36

rinse and repeat cycle of being on

15:39

his hamster wheel of constantly creating. So

15:41

we have adopted this turn and burn

15:43

philosophies whether or not we like it.

15:45

and so for so many of us

15:48

it's just we're constantly creating, but we're

15:50

not actually thinking about like, how can

15:52

I get the most results with his.

15:54

One post likes how can I figure

15:57

out how to get the greatest like

15:59

fan. The greatest results? Create something

16:01

once and think about it long after

16:04

it's published. Most of our content gets

16:06

is like one chance the land and

16:08

then we're onto the next piece. Were

16:11

never really stopping to figure out how

16:13

we can change the system until now.

16:16

So. For me are

16:18

oh I shifted dramatically and when

16:21

I was in at my season.

16:23

ah. that trying starter family and most

16:25

of you know our story so I'm not

16:27

going to go deep. On it right

16:30

now. but I was a wedding photographer,

16:32

I was solely a wedding photographer. Shooting

16:34

weddings all summer in Wisconsin bucks like

16:37

a crazy for six months out of

16:39

the year and Drew and I had

16:41

finally decided that we wanted to start

16:43

a family after thinking we were never

16:46

going to have kids and I remember

16:48

having this of really really like deep

16:50

moment like I think a lot of

16:53

us have these specific burn out moments.

16:55

are these like breakthrough moment and for

16:57

me it was. During our trial

16:59

of becoming a family I had

17:02

experienced one loss one pregnancy laws

17:04

and I was going through my

17:06

second one and I still had

17:08

to show up to a wedding.

17:10

So basically had my doctor's appointment

17:12

on a Thursday and on a

17:14

Friday as a my car going

17:16

to show up to shoot a

17:18

wedding knowing that my pregnancy was

17:20

no longer viable but my body

17:22

was still holding on to any

17:24

was really traumatic for me. I

17:26

just remember being really a sign

17:28

that I'd built. Such. A

17:30

beautiful business. But. Like there

17:32

was no human. Isn't like I

17:34

had to show up to my

17:36

job that next day. In that

17:38

moment I really found myself like

17:40

I wanted build a business that

17:43

can run while I rest like.

17:45

I wanted to be in the fetal position

17:48

in that moment, I didn't wanna be charging

17:50

batteries and getting memory cards ready. He and

17:52

Out was really a huge turning moment for

17:54

me at when it came to looking at

17:56

our ally and thinking long. Term Not

17:58

quick to open. The and hit a

18:01

social media but thinking about like how

18:03

can the work that I'm doing today

18:05

last longer than tomorrow and I feel

18:07

like when I look back at the

18:09

timeline of my business around that time

18:11

was when I really. Started getting serious

18:13

about digital. Marketing and to podcasts

18:16

a and creating other ways to

18:18

make money that differ by or

18:20

me as human to show. Up

18:23

because during that dark

18:25

time for me it

18:27

was so. Hard.

18:29

To really recognize like Jenny

18:31

you don't. Something really awesome,

18:34

but it's not supporting the

18:36

type of life you want.

18:38

And. So it really just seems marketing for

18:40

me. I changed business. For me, it

18:42

changed the way that I looked at

18:44

success. Social. Media is

18:47

something that's hard for.

18:49

So many entrepreneurs, some more than a house

18:51

out for north. This year's especially the more

18:54

people are like I'm sick of it. I

18:56

don't want to create, I want to get

18:58

off. I'm tired of I've been creating for

19:00

years or I'm too afraid to post savings.

19:03

I'm scared of the judgment and like the

19:05

interesting thing was is at that time of

19:07

my life, if I were to have stopped

19:09

everything and my social presence, my business probably

19:12

would have suffered.is what's so interesting when we

19:14

stay on that turn and burn cycle as

19:16

we recognize that in order to keep the

19:19

fire burning, we have to keep churning and

19:21

that's kind of a trapping. Feeling is an

19:23

entrepreneur. it's not usually. Why we became entrepreneurs

19:25

in the first. Place. The algorithm is

19:27

quick to forget about As and

19:29

so we get afraid of taking

19:31

a break logging off flowing down.

19:34

So how do we transform the

19:36

way that we not only think

19:38

about content, but how we strategically

19:40

create it? It's not us working

19:42

for it is working for us.

19:44

So here's some questions ask is of when

19:47

you are creating content. So. First, am

19:49

I creating content that is more

19:51

evergreen? So evergreen means it is

19:53

still relevant. It is still valuable,

19:56

and it still will be. It's

19:58

weeks, months, and maybe. Years

20:00

later. so am I creating content that

20:02

will stand the test of times. I

20:04

think that's a really good mentality to

20:07

adopt right now is to think of

20:09

not. how is this gonna make sense

20:11

Today or tomorrow? Yes, you can have

20:13

short term promotions and things like that

20:16

that that part of doing business. but

20:18

the majority of your content should be

20:20

evergreens. It should be content that is

20:22

going to live on much longer than

20:25

the time frame of when you hit

20:27

published to the algorithm robbing it. and

20:29

it's ability. To reach the people you created A for.

20:32

The next thing, as is

20:34

Arvin focusing more on promotion

20:36

of the content. Or. Creating

20:38

new contacts. I see this

20:40

so often. Most creators spend

20:42

ninety percent of their time

20:45

creating. And ten percent of

20:47

their time from voting their creations. When.

20:49

In reality, they should spend ten percent

20:51

of their time creating the content and

20:54

ninety percent of their time figuring out

20:56

how to promote that one It content,

20:58

peace, and so thinking through are we?

21:01

focusing too much on the creation and

21:03

not enough on the promotion and the.

21:05

Answers probably s number three.

21:08

Are we to leveraging platforms

21:10

that saver longevity that savor

21:12

the long game vs the

21:14

platform that our focus on

21:16

these quicksilver mean heads and

21:18

keeping users engaged and entertained

21:20

but not necessarily connected and

21:22

says thinking through what platforms

21:24

are we prioritizing and what

21:27

is the goal of that

21:29

platform is the goal that

21:31

lot warmer really to so

21:33

people my business my offer

21:35

what I'm working on li

21:37

not and. Their next are we working

21:39

smarter or harder when it comes to the

21:41

amount of time going into our business? So

21:43

when we really look at a breakdown of

21:46

your day to day whether you are aside

21:48

hustler and you are just crunching those final

21:50

hours and your day. Or you

21:52

are a full blown entrepreneur looking. Hour

21:54

by hour of your days. And

21:56

ten you connect each our that

21:59

your sins. On your work to

22:01

a real tangible results and so.

22:03

Are you working harder? Are you

22:05

working smarter? Which one is at and

22:07

in the last one is. Is. There

22:09

a way to read purposes work

22:11

to past is a little bit

22:13

of strategy intuit to elevate my

22:16

results without a lot of added

22:18

efforts. I often joke that like

22:20

I am often a lazy marketer,

22:22

I am constantly looking for more

22:24

ways to get greater like fan

22:26

art of the content I'm creating

22:28

because to be honest I'd rather

22:30

create less, contend that is higher

22:32

quality and figure out how to

22:34

get that content in front of

22:36

the right people. In said, it

22:38

is constantly. Tossing spaghetti at the wall

22:40

in helping the algorithm favors me in that

22:43

special day. and so can you read purpose

22:45

things as Eric's just a little tweak in

22:47

the system that will allow you to get

22:49

more life out of the content that you're

22:51

creating. These are great question to ask yourself.

22:53

So here's what I want the the think

22:56

about and this is a mean that. I'm

22:58

in to teach in my training so if you. Want

23:00

to learn how to do this?

23:02

Go to Teach me to penn.com

23:04

This amazing. But think about this

23:06

is it easier to create one

23:08

piece of content? So let's just

23:10

say for example, I'm talking about

23:12

this podcast episode. I'll break down

23:14

like how much time goes into

23:16

it? So is it easier to

23:18

create one podcast episode or to

23:21

create just ten little promotional pieces

23:23

about the one podcast episode? Let

23:25

me break this down. So this

23:27

episode, specifically I have probably spent

23:29

about three. Hours Id aiding outlining,

23:31

researching working with may seem to

23:33

get this ready. Setting up my

23:36

camera, setting up the microphone, putting

23:38

I make up looking preventable thinking

23:40

through all these him in exile.

23:43

Three. Hours I mean and give it. Three hours

23:45

as about how long it's gonna take to. Do this

23:47

whole episode. Here's

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a life and work hack for you. Ever

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26:24

Let's break down to some of the

26:26

marketing thing. So let's say you Are

26:28

Going to write An email out here.

26:30

Email As that I can take anywhere

26:32

from twenty to thirty minutes. Little as

26:34

little more depending on how you are

26:36

writing. One single mark. The email. Twenty

26:38

Thirty Minutes. Because. They rights obviously

26:41

depends on your level of

26:43

comfort and experience of writing

26:45

your subscribers. Writing a blog

26:47

post blog posts probably I usually

26:49

plan for like an hour, sometimes

26:51

more if it requires a lot

26:54

of research by. I have been

26:56

blogging literally for twelve years and

26:58

so when you think about it

27:00

from Id aiding researching writing, getting

27:03

the graphics and as he already

27:05

few hours of time for blood

27:07

was thinking of you to write

27:09

the average video on Youtube a

27:12

seven hours seven hours to create.

27:14

So think of all these. Different

27:16

things, right? It's no wonder we're spending

27:18

twenty hours a week a marketing? What?

27:20

if I told you that I could

27:22

teach you how to create ten promotional

27:24

pieces? For. Just one piece of content

27:26

that you've already created. And. It take

27:29

you about five minutes. That's

27:32

how we need to look at

27:34

time, right? Which one would you

27:36

choose? Would you choose writing the

27:38

blog posts, sending the emails, doing

27:40

upon guess of the, or creating

27:42

ten different ways to promote that

27:44

thing. In five minutes. It's

27:46

amazing so get if you wanna learn

27:48

how to do this. I literally show

27:51

you how to do this in my

27:53

training. Teach me to pin.com Now here's

27:55

why this matters. When we

27:57

think about how we're spending our

27:59

time creating content, I want for

28:02

you to absolutely transform it. When

28:05

we think about this evergreen mentality, meaning

28:07

we're creating content that we know is

28:09

going to live on with certainty because

28:11

we're putting it on to platforms that

28:14

fever longevity it shifts. The way that

28:16

we create says suddenly, you're asking yourself

28:18

and different questions. You're not asking yourself

28:21

what is a trending audio of the

28:23

week or what is something funny that

28:25

is only gonna make sense this week,

28:27

but you're thinking, how can I served

28:30

people long term, How can I show

28:32

up for them in the way that.

28:34

They need. How can I answer their

28:37

questions before they can email? Ask them.

28:39

how can I guide them on a

28:41

path to understanding what it is ideal

28:43

and help them qualify themselves as a

28:45

potential customers? A totally changes your content.

28:47

So one of the reasons why I

28:50

am obsessed with Pincher is is that

28:52

when we're looking at our our ally

28:54

in terms of the amount of time

28:56

we're spending week and elevate content that

28:58

we've already created of, you're listening to

29:00

this and you're like I'm sitting on

29:03

top of the vault of blog posts

29:05

or old podcast episodes or I already

29:07

have. It's hundred you to post. Or

29:09

even if you are sitting on a

29:11

kind of Instagram post, you already have

29:13

content that you can put onto Pinch

29:16

Risks that is going to give that

29:18

content that you have already created a

29:20

whole brand new life. That content is

29:22

not dead my friend week and bring

29:24

it back from the dead on tinder

29:27

As Pin Trust is not social media,

29:29

it's a search engine. And so when

29:31

you start to understand that use or

29:33

to recognize that people. Are searching for

29:35

things you've already created and the thing

29:37

that stinks is that they're finding people

29:39

that are doing it in that are

29:42

you. People are already. they're looking for

29:44

you and so. Learning how to

29:46

take your content and shift your

29:48

strategy and not just focus on

29:50

the creation of it, but how

29:53

you can actually promote it over

29:55

and over and over again for

29:57

weeks and months and even years.

29:59

And. That content that you

30:01

worked so hard on can be

30:03

driving results for you while you

30:06

rest, while you sign off while

30:08

you sleep. That. Is next

30:11

level. Entrepreneurship. I

30:13

love interest. For. A

30:16

million reasons. I mean I love

30:18

interest because I love browsing at

30:20

right? Most of us are users of

30:22

interest. But so many of us

30:24

have never thought of ourselves as people

30:27

who could contribute to the platform giddy

30:29

creators And I'm here to tell you

30:31

that you are sitting on a gold

30:33

mine of content that you have already

30:36

created that is going to do amazing

30:38

on Pinchers and I'm going to teach

30:40

you a different need to create content

30:43

and promote that content that is going

30:45

to shift the amount of time you

30:47

are spending on your marketing. Every single

30:50

week we spend one hour a week

30:52

amp interests. And years of fun little

30:54

note: I don't even personally do it

30:56

anymore and my business we have an

30:58

incredible be A Who does it is

31:00

who doesn't even have to be you

31:02

one hour week. I'm hindrance. We get

31:05

millions of views and it is the

31:07

number one way that we organically drive

31:09

traffic to our website if you understand

31:11

as Aca. In order for people to

31:13

buy your product or hire you as

31:15

a service provider or check out your

31:18

offer, you need. Eyeballs on it.

31:20

Traffic is what you need. You

31:22

don't need more content. You need

31:24

that content to lead to traffic.

31:26

Which means people have a new

31:29

awareness and they have invitations to

31:31

make purchasing decisions. So. Again, I

31:33

love interest. It's a flex seventy percent

31:35

of the world's population. Over the age

31:37

of thirteen is on Pinterest. That's four hundred

31:39

and fifty million pairs of eyeballs

31:42

all in one place. Yes, it

31:44

is the internet's fever inspiration board.

31:46

Know it is not social media,

31:48

it is a search engine. It

31:50

is is enduring part of this

31:52

online social media marketing ecosystem. But

31:54

it also has this ability to

31:56

carry a significant way in your

31:58

business strategies without over. Bombing your

32:00

calendar or taking over your time.

32:03

As business hours and content creators,

32:05

everything we do you needs or

32:08

together in a complementary way. But

32:10

more importantly any time you can

32:12

use a single piece of content

32:15

and use it in multiple ways,

32:17

you can create this traffic avalanche

32:20

to get more people to your

32:22

business. It is an amazing amazing

32:24

things. Think about creating last, promoting

32:27

more, creating more strategically, and getting

32:29

a longer shelf life that is

32:31

like this. Secret Sauce If your

32:34

time is limited or you're thinking my

32:36

marketing efforts are in actually linked to

32:38

real. Results: You can do all.

32:40

Of those things, which is one. Hour a week

32:42

truly? I. Want for your work

32:44

to be seen? I want for you

32:46

to be working every single day with

32:48

confidence that what you're doing matters and

32:50

makes a difference and news and need

32:53

all and utter know about you. But

32:55

if I'm going to spend time creating

32:57

some banks and bravely hit publish on

32:59

it, I want to make sure that

33:01

people are actually seeing and enjoying it

33:03

and that it's actually doing what I

33:05

intended to do. We all know what.

33:07

Zero views the all flag. What if

33:09

you could get a hundred user a

33:11

thousand these? What If you're working. Get

33:13

in front of the people who are

33:16

already searching for and searching for what

33:18

you've got on Pinch or is it

33:20

is this amazing continuous loop of new

33:23

traffic, New eyeballs, new people, more reach.

33:25

When you're releasing your Clinton on a

33:27

platform to four hundred fifty million humans,

33:30

the possibilities are literally unless and the

33:32

people searching for you are countless. Basically,

33:34

if you're a business owner of any

33:37

time that be a need to get

33:39

on hundred and no, I'm not talking

33:41

about using it to plan. Your

33:43

dream wardrobe are your perfect meal plan. While

33:45

it is amazing for those a doesn't have

33:48

to take a lot of time one hour

33:50

of your week I will teach you how

33:52

to do all of this inside of I

33:54

free live workshop. Oh this is interesting to

33:56

you. Sign. Up it's twenty

33:58

answer traffic in. Our week you

34:01

can sign up at Teach Me To

34:03

pin.com That's Teach Me The pin.com I

34:05

will walk you through exactly how I

34:07

used interests to make sure my content

34:10

has this long shelf life and that

34:12

a serving long after it is published.

34:14

And let me just tell you, Pinchers

34:17

is the most under you like platform.

34:19

So get that edge on your competitors

34:21

and start. Showing up there I'm in a

34:23

show you how it can work for you regardless.

34:25

Of If you joint my training

34:27

and I really hope you do

34:29

own I want you to think

34:31

about your our allies. I want

34:33

for you to do an investigative

34:36

research experiment on your time and

34:38

this preciousness of it's and where

34:40

you're spending every single day and

34:42

along for you to constantly be

34:44

asking yourself. Is. This leading to

34:46

a result is is leading to result

34:48

is is leading to a result because

34:50

I see hours and that's what you

34:52

are that that you are. I want

34:54

to tie every effort to a real

34:56

results so that every night when your

34:58

head is a pillow you are confident

35:00

that what you did today made an

35:02

impact in moved the needle to think

35:04

about your our ally. Think about the

35:06

platforms you're creating on and what their

35:09

intended to do and think about how

35:11

you focus more on the promotion of

35:13

your creations a less on the creation.

35:15

Itself Thank you so much for tuning

35:17

into another episode of The Gold Digger

35:19

Pod. Guess I hope to see you

35:21

at my Pinchers training again. That's Teach

35:24

Me to pin.com And of course until

35:26

next and Gold. Diggers keep on digging

35:28

your biggest goal. I'm

35:30

over here. Give you a virtual high

35:32

five because you just finished another episode

35:34

of the Gold Digger podcast Tobacco by

35:36

way too fast for anyone else. You

35:38

want more, head over to Gold Digger

35:41

podcast.com for show notes and all the

35:43

discount code from today's sponsors. And if

35:45

you're looking for a new crew of

35:47

movers and shakers like you to bounce

35:49

ideas and ask questions, be sure to

35:51

join my exclusive community for gold diggers.

35:53

On facebook. The Links waiting for

35:55

you at Gold Digger Podcast. Com.