0:00

When I've invested to be in rooms

0:03

with people that I admire, people that

0:05

are leading the way are people that

0:07

are ahead of me on the path,

0:09

building connections with people that are also

0:11

willing to invest in that in see

0:13

the value and it brings a different

0:15

level of commitment. Hey. My

0:18

name is Jenny Cutter and I am obsessed

0:20

with all things business, marketing, numbers and helping

0:22

you to navigate both the messy and the

0:24

magical seasons of this thing called life. I'm

0:27

a small town mama who to get three

0:29

hundred dollar camera, grew a successful photo bears

0:31

and now I work from home and run

0:33

a seven figure online business. I teach you

0:35

the tried and true secrets to building a

0:38

career you adore. Shy away from the real

0:40

talk with no way. Money hardship broke last

0:42

and marketing are all topics we discuss here.

0:44

Think of. This is your one stop shop

0:46

for happy hour. With the gao mix with

0:48

business school or pull up a seat make

0:51

sure your cozy and get ready to be

0:53

challenge and encouraged while you learn. This is

0:55

the Gold Digger podcast. Raise.

0:57

Your Hand if you want to reach

0:59

a wider audience, create a bigger impact,

1:01

and grow your business. Getting. S

1:04

that your hand is in the

1:06

air and I have just the

1:08

advice for you. This episode is

1:10

a coaching session I had with

1:12

New Cold Ones Are who's an

1:14

early Career development strategist and a

1:16

bilingual immigrant from Zimbabwe. She has

1:18

over a decade of early career

1:20

development in higher education experience and

1:22

now Nicole is on a mission

1:25

to empower students and early career

1:27

professionals to find their fit in

1:29

a education and fulfilling careers through

1:31

coaching tailored workshops and programs, having.

1:33

Transition to being a business owner two

1:35

and a half years ago. New cause.

1:37

Unique blend of warmth, energy and engaging

1:40

voice is her special sauce. You get

1:42

to experience it firsthand. Today I knew

1:44

I loved her when she came to

1:46

our coaching session, ready to take notes,

1:48

take action, and reach her Biggest cause,

1:50

You are about to get a front

1:53

row seat to our conversation about how

1:55

to leverage digital products, email lists, and

1:57

networking for strategic growth. If you like

1:59

nickel, They are set on effectively reaching

2:01

a wider audience and creating impactful content

2:04

that resonates with your audience. well, trying

2:06

to juggle all the things including motherhood.

2:08

You are going to get so much

2:11

value out of this session. Speaking of

2:13

you, if you would like to be

2:15

featured in a Future Coaching episode of

2:17

the Gold Digger Podcasts, be sure to

2:20

join The Gold Digger Insiders face that

2:22

group we've linked it up in episode

2:24

deserves In and Jonah for you and

2:27

jumping out of that group. This is

2:29

where you. Can be connected to do

2:31

your own coaching says and I will

2:33

be periodically asking for volunteers to jump

2:36

on the show, ask me questions, get

2:38

mentored, and help other listeners. And of

2:40

course you get to be on your

2:42

favorite podcast of all time to join

2:44

the Gold Digger Insiders, these the group

2:47

and maybe we'll get a hit record

2:49

together soon. Without further ado, let's dive

2:51

into my coaching session with Nicole. Move

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brought back or gold digger coaching

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sessions and I am with a

3:57

very very special of it today.

4:00

So they call. Welcome to the Gold

4:02

Digger Podcast. Think.

4:04

He's I know it is an

4:06

absolute. Dream come to see see

4:08

here. With you Thank you for having

4:10

the oh my gosh yes. Okay, give

4:12

us the landscape of kind of where

4:14

you're finding yourself in your business and

4:16

entrepreneurship, even a new season of life

4:18

just so that we kind of have

4:20

the foundation laid as we dive into

4:23

some of the amazing. Question that you

4:25

prepared. Absolutely.

4:27

And the see. The The. To.

4:32

Let all the and the house

4:34

ways and early career development, salads

4:36

and and element ministry leader because

4:38

I can't get enough of them

4:41

and all the things I am.

4:43

I've been running my company as

4:45

he pleases them that consulting or

4:47

two and a half years now.

4:49

It was born out of the

4:51

pandemic with a newborn and a

4:53

toddler. my gone so many women

4:55

is. To take the lead to

4:57

work on that their clothes and. on

4:59

a day to day basis. Right now I

5:01

find myself. Talking to you eat

5:03

their career. Development Office An

5:06

increase in a diversity

5:08

offices. First. Generation on the

5:11

signal cause campuses about who, the

5:13

whole thing, the seasons, the. To

5:16

career was the least amount of stuff

5:18

possible. so we talk a lot about

5:20

Korea walnut. Are you managing

5:23

your professional development human along the

5:25

wall? Financial literacy so that you

5:27

are as the of that we

5:29

advocate for yourself. That was. Amazing!

5:32

So basically you're a consultant. Is that

5:35

how you would describe what you're doing?

5:37

Absolutely awesome. And who is your like

5:39

dream client like when you get an

5:41

email coming? And who is it that

5:44

you like. Love to work with. When

5:47

I get an email I would

5:49

love to work with career development

5:51

officer don't catch on a university

5:53

campus. that and actually the war

5:56

on either be it not be

5:58

to see this the gotta. Yeah,

6:00

the To Be has been working really

6:02

well for me. I love that! Amazing

6:04

okay lifesize on in it to your

6:06

questions and will kind of let the

6:08

path go and of I have any

6:10

follow up questions. All drop them as we go.

6:13

Okay, some great Susan I,

6:16

you and I are in

6:18

a similar seasons of Motherhood

6:20

riot with little that hall

6:22

miss balancing everything the slain

6:24

yeah home sometimes and trying

6:26

to figure out how to

6:28

squeeze a meeting. Phoebe.

6:31

Com whatever it is. Now

6:34

right, I'm fifty. Love the Generals who

6:36

signed a three hundred dollar camera in

6:38

So it's work from home and as

6:40

agribusiness. How. Did

6:42

you manage that balance as

6:44

you were growing your business?

6:46

Because. It's. Probably suck. A

6:48

village is Dylan hello remains I

6:50

must to know how did you

6:52

manage that work life balance. He.

6:55

I mean, we were laughing before we

6:57

got on air because my family got

6:59

hit with the crazy. Flu bug

7:01

and it's just a yesterday as

7:03

I was going to bed after

7:06

a day of just like disaster.

7:08

In our household of laundry and taking

7:10

care of everybody. A may

7:12

me like thing. So much of how grateful

7:15

I am to be an entrepreneur and have

7:17

the flexibility to you know at the drop

7:19

of a hot pick up my daughter from

7:21

school and ios take care of cancel things

7:23

that things a guy in the guy is

7:25

so. Wrapped. In privilege that like

7:27

we've and have the capacity to be

7:29

flexible in that way when life happens

7:32

the guess what life is gonna happen

7:34

and balances. Such a tricky thing for

7:36

me because I feel like women I

7:38

don't ever hear men. Talk. About balance You

7:41

ever hear men. Talk about balance. It's such

7:43

a now I'm learning. When you think

7:45

about it and it's I feeling balance

7:47

has been ingrained in us as women

7:49

that we have to juggle at all

7:51

and keep all the balls in the

7:53

air at all the times and do

7:55

it all beautifully while smiling right and

7:57

is just like not possible. And Iran.

8:00

When I was studying. At some

8:02

like language. For my buck and

8:04

I look at the word melons and

8:06

balances a moment that isn't meant to

8:08

be maintained. and so it's money that

8:10

we approach balances this like states where

8:12

we're like we just one of the

8:15

imbalance all the time. It's a moment

8:17

like you the me imbalance for one

8:19

moment in the next moment be out

8:21

of it. And so I've had to

8:23

really figure out which seasons are meant

8:25

for like hustling and where the business

8:27

is coming a little bit more first

8:29

and which seasons are for parenthood. And

8:31

I will say. That the majority of

8:34

the last five years of being a

8:36

mom, it's been the scales of in

8:38

Tips to motherhood. But I am able

8:40

to do that because I had already

8:42

been an entrepreneur for so long. When

8:45

I think about you starting your business,

8:47

you're still relatively new to and a

8:49

half years into at also raising kids.

8:51

You don't necessarily have the bandwidth to

8:54

be like I'm an oppressive breaks because

8:56

the gas pedal is still getting stoned

8:58

right? right and go for me like

9:00

I've been so fortunate. My husband. See

9:03

that a home like we have the ultimate

9:05

flexibility to be able to do the thing

9:07

is not possible for everyone is are real

9:09

list said for most people and so what

9:12

I want to encourage people to do is

9:14

to not say well this is what I

9:16

have to do in order to achieve balance.

9:18

but you just have a level of awareness

9:21

and consciousness around the choices you're making on

9:23

a day to day basis. Is this where

9:25

you are needed most right now? Is it

9:27

your business? Is it your babies? Is it

9:30

your life? What is it? And I think

9:32

that. When we raise our level of

9:34

consciousness we start feeling that like self

9:36

deprecating like I didn't get done when

9:38

I should have our i wasn't as

9:40

present as should have and you are

9:42

just more conscious and aware of like

9:45

this is where I put my energy

9:47

and time today and this was the

9:49

best place for it and so that's

9:51

what I would encourage because my story

9:53

is not going to be like yours.

9:55

The Naga be like anyone else is.

9:57

Our stories are so. Unique, but.

10:00

The thing that the biggest thing for

10:02

me when it comes to balance is

10:04

really just an awareness unconsciousness, aware and

10:06

choosing to put my time and energy

10:08

a and allowing that to just be

10:10

what it is. And so I think

10:12

that can kind of help because when

10:14

we're feeling out of balance is usually

10:16

does that we're not really going into

10:18

where we're spending. that with the level

10:20

of consciousness doesn't make any sense. It.

10:23

Makes a lot of sense when

10:25

see when you're and holding on.

10:27

C saying it's a moment yeah

10:29

it's an old not a constant

10:31

state of being is nine moments

10:33

and cell sites you say what

10:35

to focus on the in that

10:37

moment? yeah and well what matters

10:39

so I know for these few

10:42

hours while the kids at school

10:44

when choosing to focus on is

10:46

my sadness and early life as

10:48

med school when paper thin or

10:50

call the middle of the day

10:52

like. Last. Week to time

10:54

I forgot to pass their

10:56

lives and. Cool

10:59

Tony been easier isis take

11:01

my my son. Kids

11:04

school because they have the

11:06

ability to and what mattered

11:08

in law lives because. I

11:11

can do that and box with valuable my

11:13

kids need to eat. Yeah, so I appreciate

11:15

that You say the moment and then just

11:17

focusing on what matters in that moment. My

11:20

headset makes it all of the hill and

11:22

happy. Yes! And that's that. There's no worth

11:24

feeling than going to bed after working hard

11:26

all day Whether it's in mom mode or

11:29

workloads and going to bed and being like

11:31

what did I even get done? that is

11:33

like. So. We're sailing when you are

11:35

like I was running around with the chicken and

11:37

it's head cut off and I still can't even

11:39

tell you what I did. And so it's like

11:41

when you have that level of awareness you like.

11:43

Okay this is what matter today and this is

11:45

what I did today. And like rest easy, you

11:48

earn that go to bad. Mood.

11:50

I was. honestly this takes

11:52

me it makes me want

11:55

said just kind of time.

11:57

deeper into that because you

11:59

mentioned you. I am

12:01

incredibly supportive. Hunt then drain and

12:03

you're able to also be flexible.

12:05

You need see. Else in mambo

12:07

and what does that more like

12:09

in the work mouth because my

12:11

father something on your blog with

12:13

a beautiful group of women behind

12:15

years have seen it. can you

12:18

to share what that balance looked

12:20

plate and work because I know

12:22

the seven figures are not just

12:24

need with you doing all the

12:26

thing oh my god I vs

12:28

I have the most amazing team

12:31

and what's so interesting and for

12:33

so many people listening I think

12:35

there is such intimidation. Around being

12:37

responsible for paying other people, right? Especially

12:39

when you're learning now and you're not

12:42

totally Cern And so my team has

12:44

been built very slowly over time. A

12:46

I have what is so interesting. What

12:49

I love that my team is that

12:51

we have such incredible boundaries and I

12:53

think that when you think about balance

12:55

and a desire for at boundaries have

12:58

to go hand in hand. And so

13:00

we have a really strict rules around

13:02

how we communicate the time that we

13:05

communicate how we approach. Each other, the

13:07

conversations and so even this morning when I

13:09

got online I had messages the like how

13:11

are the kids as everyone feeling better after

13:13

this flu like how are you It wasn't

13:15

like here's what you gotta do today or

13:18

here's what I need from you. It was

13:20

like human first, worst second ass and I

13:22

think that that a favour powerful in every

13:24

communication And it's so funny because I learned

13:26

so much of this from my right hand

13:29

gal Maurice. Sad because in him a beautiful

13:31

with our communication and oftentimes that once I

13:33

open my laptop my brain goes straight. To

13:35

work where I could just fire of work? question?

13:38

So often I type of the work license

13:40

and then I will go back Space to

13:42

the beginning. It's a certain morning. I hope

13:44

you got good sleep. How are you doing

13:46

today? Here's what I mean and so it's

13:48

been is like beautiful reminder of kind of

13:51

even mixing like the masculine and feminine energy

13:53

of like a lot of i'm gonna go

13:55

into work mode. I'm like legend. Get it

13:57

done. Let's go Like gold medals in the

13:59

metal. And then I try to be like very like.

14:02

Soft. And gentle with my kids and

14:04

my husband and so figuring out that balance

14:06

there. But. What? Beautiful with my

14:08

team is that they have so much

14:10

ownership around what they do and how

14:13

they do at and so he might

14:15

have gotten into a place where like

14:17

we id eight together the first ten

14:19

percent. Eighty percent is usually

14:21

completed by the person doing the task,

14:23

and in the last ten percent is again

14:25

going back to that original vision, doing the

14:28

review and things like that, and so

14:30

it takes a lot of like leasing the

14:32

grip, letting go of control which so many

14:34

of us have a problem with and

14:36

all Hundred and Isis right away when resonates

14:39

with you and that. You

14:41

know is is so letting go

14:44

a maid and as control. I

14:46

heard somebody the other day save

14:48

my business is drawing because. You

14:51

know I can. I used to the

14:53

seventy Percent of the war. Yeah, an

14:55

eye out for thirty percent. I'm still

14:58

doing so much. Yes! So now I

15:00

have built a team of people that

15:02

are experts in the say that is

15:05

the cold lenders, the series and then

15:07

immediately out for a nickel work. it's

15:09

to the rest of the team and

15:12

I want to do. I'm still and

15:14

I wanted to do the seventy percent.

15:16

Yeah, I know I have no business

15:18

doing the seventy percent. Yeah, But

15:21

says not really resonates with the

15:23

letting go because you're hiring the

15:25

third sense because of their expertise

15:27

because of what they bring to

15:29

the table, right? Yeah, I think

15:31

as even just right now my

15:33

experience with Pretty who has been

15:35

phenomenal Bible I see her hubby

15:37

in a case of work comes

15:39

across and I love that that's

15:41

a reflection. Of you who

15:44

you are and not coming across

15:46

the new seen sell it even

15:48

seeks to the synergies you are.

15:53

You might not notice about me, but one of

15:55

my favorite roles that I play and life is

15:57

being a host. That's why Drew and I are.

16:00

On Air Bnb. If you want to generate

16:02

extra income and have space to share, you

16:04

should definitely check out Air Bnb. As a

16:07

mom and full time entrepreneur, it's been super

16:09

easy to fit hosting into my schedule. Over

16:12

the last few years we've had many

16:14

visitors and we've even been voted super

16:16

host several times. Whether. You thought

16:18

properties as an investment or have unused

16:20

rooms waiting to be shared Hosting on

16:22

Air B and is the practical and

16:25

profitable choice. And just think about it.

16:27

If you put a ton of time,

16:29

effort, and work in your home, someone

16:31

out there probably would love to experience

16:33

at all. they're traveling, so next time

16:35

you're planning a trip or want to

16:37

make some extra pocket change from your

16:40

thesis, consider hosting on Air Bnb. The

16:42

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16:44

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16:46

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16:51

bnb.com/host. One. Thing

16:53

I think that so interesting and out to

16:55

be so curious if you started to just

16:57

pay attends and because he said you are

16:59

doing this seventy percent and honestly I think

17:02

it's beautiful for Founders. To. Do every

17:04

piece of the work. At some

17:06

point right? like I can still jan every

17:08

single thing that happened to my business. I

17:10

don't want you and I'm not the most

17:13

qualified to do most of those things and

17:15

I think a lotta times the resistance in

17:17

like listening the grip and letting go of

17:19

control com because we're worried that we're going

17:21

to let go of the things that we

17:24

love the most to the things that latest

17:26

up and so I went to see. So

17:28

curious if you started to pay attention to

17:30

the thing that huge ride at, the things

17:32

that you keep putting off, the things that

17:35

you kind of grumble. About those are

17:37

the things where you can start to

17:39

let go of those pieces knowing that

17:41

somebody else loves doing that right. Like

17:44

my support for hundred a misstep she

17:46

has been when hoops thing for seven

17:48

or eight. Years which being.

17:51

In as support role like that

17:53

for that amount of time is

17:55

incredible and she is somehow good

17:58

at it. and I. The he'd

18:00

the answer support tickets. I would just

18:02

hate it. That would like to be

18:04

like my workshop ever. Enter the Saturday.

18:06

he enjoys it. And. It gives her

18:08

energy and she likes shows up every single day

18:10

and has done so for years and years and

18:13

years. Like. It's. Just a reminder

18:15

of like the things we don't like, someone

18:17

else likes them and so it kind of

18:19

help. Like the loosing of the grip in

18:21

that way where you can no longer the

18:24

parts that you love that require you that

18:26

you give that like special sauce you. But

18:28

then if you just even start making a

18:30

little list of what likes me up and

18:32

what dream me you might certainly drained and

18:35

places where somebody else could step in to

18:37

help so that maybe you go to like

18:39

sixty forty and then fifty fifty and when

18:41

you get more freed up you might even.

18:44

Find different things that light you up that you

18:46

hadn't even considered before. I'm

18:48

going to make that work because there's

18:50

some things that are floating. Nice is

18:53

what? Down and just you know. put

18:55

on a list that I need to

18:57

put away and give to someone else

18:59

and I'm actually finding that some of

19:02

my village is intervening. Isis Point. In

19:04

saying hey, can you do. This.

19:09

Because. He.

19:12

All the people and view all

19:14

the things right is so much

19:16

either if you remember answer is

19:18

to and you are still be

19:20

mindful of that and assessing the

19:22

beginning where every single dollar. Oh

19:24

my gosh Yeah means a whole.

19:27

Lot as young as now? I'm

19:29

sure. yeah, because he still accountable

19:31

that that initial stage of. Can't

19:34

just decide on a limb or I've

19:36

on it and it's current me or

19:38

whatever. have to see my village and

19:41

it in New Zealand name of i

19:43

can be with him. He

19:45

was a whole new breed. See,

19:47

don't like doing that and it's stopping

19:50

me fans recording this thing. It's

19:52

stopping me from publishing the podcast I

19:54

should have a year. Ago he

19:56

now. Ah

20:01

yes okay so easy to see

20:03

rock around that whoop. We talk

20:06

about the war because without that

20:08

the people who are you leveraging

20:10

urine network I love seeing as

20:12

than deep connection and collaboration is

20:15

what seemed like friendship as wall

20:17

with the cleaver fault any foreigner

20:19

the oh my gosh I've seen

20:21

it so sole purpose of like

20:24

retreat for some really really cold

20:26

people in your industry and I

20:28

know that didn't happen overnight. The

20:30

can you tell me a little bit

20:32

about how he signed Leveraging Your Network?

20:34

Yeah, I love this and I have.

20:36

I love that you're bringing this up.

20:39

To because I think entrepreneurship can

20:41

be so. Lonely. Like so crazy

20:43

lonely right? And I think to when

20:45

we're starting now I knew we are

20:47

maybe babbling like imposter syndrome and all

20:49

these doubts and questions and like imagining

20:51

you with two little ones starting a

20:54

business and trying to likes build relationships

20:56

like friendships are hard at this stage.

20:58

Alive. They take a lot of our

21:00

his energies which a lot of tired

21:02

mom don't have to give right? So

21:04

I'm just like bowing down the you

21:06

that this is even a question. What's

21:09

so interesting is like you can go

21:11

and find. Friends in fees for communities that

21:13

we have the amazing gold. Digger buy

21:15

gas faced by insiders. Group it's like

21:17

sixty thousand people die simply three

21:19

and find relationship the By what

21:21

I have. Really learned and seen over

21:24

and over and over. Again and I can

21:26

literally draw like a line in the sand of

21:28

like before and after. His out when

21:30

I've invested to be in rooms with people

21:33

that I admired, people that are leading the

21:35

way, or people that are ahead of me

21:37

on the path. building connections with people that

21:39

are also willing to invest in that and

21:42

see the value in it brings a different

21:44

level of commitment and I have had so

21:46

many times where there's like an amazing group

21:49

of women and there like let's do like

21:51

a monthly zoom call, log an actual talk

21:53

about business in life and Ali thing. And

21:56

when there's no lie in no one

21:58

really shows up, it's like. You have

22:00

to put your skin in the game

22:02

right? And so for me, I like

22:04

joining a Mastermind. Years ago, when I

22:07

was that a really pivotal place in

22:09

my career, I was still a wedding

22:11

photographer. Solely a wedding photographer. I'm thinking

22:13

about getting into online courses, in podcasting

22:15

and stuff. I need a really significant

22:17

investment, which isn't always possible at the

22:20

beginning, but something I put on your

22:22

vision board for a few years from

22:24

now is like what rules my one

22:26

ambien. What's so interesting is is that

22:28

investment as belt so many. Amazing relationships

22:30

that are now free relationships right?

22:32

Like being out room develop these

22:35

deeper relationships with people who are

22:37

also at a similar please and

22:39

stage and own the willing to

22:41

invest in like seeing how valuable

22:43

relationships are. What's also interesting and

22:45

something that I want to say

22:47

is that. As. You started

22:49

to build relationships with other. People you can

22:52

really start to see a chasm between

22:54

the people who are exactly as you

22:56

want them like as you believe they

22:58

are and people who have like persona

23:01

and I just say like pay attention

23:03

every bit of it and listen to

23:05

got and I think that we have

23:07

the gift is women I think men

23:10

have intuition to but I think we

23:12

as women who have a bit deeper

23:14

internal knowing that weekend as half into

23:16

and I will say like I've a

23:19

pretty good got on me of just.

23:21

Like initial feelings and energy of like are

23:23

really like This for center at the you

23:25

know I think they have really great values

23:27

and they live in those and they are

23:30

who they say they are. And there's also

23:32

been people who like. When you peek behind

23:34

the curtain you're like know, That. Is

23:36

not it like that does not resonate

23:38

as out I want for my life,

23:40

for my community And so that's so

23:43

interesting in it was funny because like

23:45

you said a new Porterville like we

23:47

are best friends like we talk all

23:49

day long. we talk about everything like

23:51

I'm document everything. Is

23:53

been one of those relationships are like every

23:55

day we're sending like five minute voice memos

23:57

each other. I feel like she's like the

23:59

Vp the of my company and I'm hurry

24:01

because we know so much and I think

24:03

maybe not just takes time and again like

24:06

I was her student first and then I

24:08

would like determined like I'm gonna be her

24:10

best us of of the show to every

24:12

live she does she's gonna notice me and

24:14

the common and like you know and so

24:16

it takes time and so I would you

24:18

say first off your in a really busy

24:20

stage of your life and so go deep

24:22

in out wide with relationship the really try

24:24

to find just a few people that you

24:26

want to go deep with and commit to

24:28

that and second like reach. Our like

24:30

I reach out to snow many

24:32

friends almost signed basis of saying

24:34

no need to respond. I'm just

24:37

saying. you know I'm thinking of you, let

24:39

me know how you're on and you have

24:41

a minute and you know I have friends

24:43

from high school who are newly postpartum or

24:45

I have friends with the same careers me

24:47

and just checking in on this and and

24:49

so it's just like being that like conscious

24:51

of like there's no urgency here but I

24:53

just want you know and your hunger in

24:55

the be and sell go deep, not wide.

24:57

Listen to your gotten love. When you are

24:59

in a place to invest, invest in really

25:01

getting into the rooms. the people at you

25:03

admire that you really want to be and

25:05

community west and once you're in community even

25:07

those people continue to follow up. A

25:10

whole and you know one of the fortunate

25:12

than the follow on the as I can

25:15

see the air land all I heard that

25:17

it must be great fun at all. I

25:19

heard since the beginning of the year. Seems

25:22

like forever ago as the way it

25:24

rests. On

25:27

ago school I've been hearing

25:29

is that you're you're making

25:31

those and as he really

25:33

nurturing that it's relationship it

25:35

just doesn't start. Over night not

25:37

to get. Her shoulders or whatever it

25:39

is, it takes a real time and

25:42

effort. And Ollila young so I really

25:44

appreciate that advice because I am someone

25:46

who really loves to connect with people.

25:48

I was a D I fall fast,

25:50

I feel I I want to get

25:53

the value I went executive with. I

25:55

think we've as an aid about it.

25:57

I'll let let's do it and other.

26:00

You may end up having a little

26:02

notebook you pod, but then at one

26:04

yes of him a fun topic is

26:06

a minute or. Two

26:09

thousand ah right again I'm sorry you have

26:11

any these as they oh well we'll go

26:13

from like real estate to like work out.

26:15

Still like what are you waiting for lunch

26:17

see like how is that see member doing

26:19

so like and I'm like we need bullet

26:22

points because by the end of the messages

26:24

like I know you as something else. They

26:26

gotta remember that I love where I mean, it's still up for

26:28

me. I need of know park with me at all The. Uni.

26:32

Feel otherwise you'd never forget and

26:34

then you'd you won't know We're

26:36

sorry playing right now A five

26:38

minute boy sentiments in September that

26:40

three that I love it. Yeah

26:42

okay I'm office and so my

26:44

god given talent I really believe

26:47

is see you have be able

26:49

to share my story and share

26:51

some of the things I have

26:53

been thrill because. Where

26:55

I am today is. Inspired.

26:58

By my background, grown up and

27:01

Zimbabwe and navigating the American education

27:03

system, the people that invested in

27:05

me and supported me along the

27:07

way in high school. Really

27:10

nice. Hey, I will either share

27:12

your story this. Is how other

27:14

people resonates. Yale people have been through

27:16

something and they want to hear how

27:18

you have over com and I keep

27:20

hearing that over and began So. I

27:23

get nervous believe it or not

27:25

about Syria. That story of how

27:27

the leopard sensory i'm on lifted

27:29

and I'll share only seen as

27:31

a few times but I'm also

27:33

the theory all we have tried

27:35

to talk and just sheer cliffs

27:37

of advice and young and different

27:39

seeing as. To

27:42

why. Do. That in

27:44

as impactful and meaningful way Hawaiian

27:46

language my story and build a

27:48

community while I'm on it because

27:50

how I got connected to you

27:53

was through your gold digger community

27:55

right through the Facebook group. Isn't

27:57

really really cool place to be

27:59

easier. I'm it's a genuine because

28:01

I see you in the i see

28:04

some of your seat and there's if

28:06

there's and there's still that one that

28:08

resonates. So I think you the perfect

28:10

person to. Ah yes because you're so

28:13

personable. How does that come across in

28:15

building a community near so sweet? Have

28:17

you ever taken the time to like?

28:19

sit down and write down my your

28:22

five. Great stories Like I'm

28:24

just like. Stories. Of

28:26

illustrate the you are why you are the

28:28

way you are. Y u gone into what

28:30

you do like almost like your greatest hits

28:32

Like I'm picturing i'm in a day my

28:34

low right now but I'm picturing like a

28:36

Cd and my cover and on the back

28:38

it's like Nicole The Greatest Hits in terms

28:40

of stories. Have you ever done anything like

28:42

that like built out a story banks? My

28:46

I was always heard about making

28:48

you know them one story down,

28:50

the one that you know you

28:53

pitch. To for speaking engaged by the.

28:55

Ass as you know. Had wanted to

28:57

see the topics underneath like never agreed.

28:59

it's hit and sell, it worry about

29:02

aging and I remember when Cds handler.

29:04

That's right, I've of. yeah anyway, And

29:06

Cds make real out by at my it man.

29:08

He was in my car the other day and

29:10

she was grabbing something and she's like. What?

29:13

Are like why you have all these old

29:15

desk so as like oh girl this is

29:17

like i love letters with the passage through

29:19

used to like make me a mix cd

29:22

for every month we dated and he wrote

29:24

each songs on it as should they should

29:26

I throw the the way and I love

29:29

letters of our memories and anyways yeah what

29:31

I would say is that you likely and

29:33

when you are consulting when you are working

29:35

with losing when you are working with that

29:38

you likely have to worry that you lean

29:40

on and something that I think is just

29:42

so interesting. And and I feel like

29:44

this my app and you could that

29:46

happen to me all the time is

29:49

that we're so fast, a discount or

29:51

stories saying like they're not interesting? Nobody

29:53

cared, budget and give them what they

29:55

need it. But there's so much research

29:57

around people remembering stories more than remember

29:59

during the tool, tactic, strategies, anything else.

30:02

and so a very simple free market

30:04

that has been taught by many different

30:06

marketers so I don't even know the

30:08

origins of it is like story teach

30:10

tool. So whenever you're going into consulting

30:12

or you're pitching yourself, you can tell

30:14

this story than you can teach the

30:17

point that that story is making and

30:19

then give somebody a couple to get

30:21

them a quick wins. And the one

30:23

thing that I do as I haven't

30:25

now I'm I'm going into my notes.

30:27

I have a note app in my

30:30

phone. Where I have a thing where when

30:32

I find myself with people like whether I'm

30:34

out a mastermind or I'll add a mom

30:36

or whatever it as and I tell a

30:38

story and like it gets a reaction or

30:40

people are laughing or like they're like wait

30:43

why like those are the stories I write

30:45

down him a note sam and obviously have

30:47

been with run the now of writing a

30:49

book and it.sight and building out this story

30:51

they were I'm like I should like think

30:53

more about that story or think about like

30:56

how to me said he the more interesting

30:58

are compelling on mars to sing but. I

31:00

and that you have even just a handful

31:02

of five stories and sometimes prompts can help

31:05

us to like think of the stories and

31:07

fab nicola. One story could be like when

31:09

did you realize you wanted. To do what

31:11

you're doing today. When. In that

31:13

time were you felt like you were going

31:15

to fail and somebody came in and change

31:18

and trajectory for you. When. Is

31:20

a time where you decided like I'm

31:22

going out on my own lamb and

31:24

starting my business and like thinking through

31:26

some of those pivotal milestone moment. And

31:28

it's so interesting because I worked with

31:31

like a speaking coach. By couple years

31:33

ago when I became. More and I would like.

31:35

I can tell this story. I'd tell it in

31:37

my book. I told my podcast. any like when

31:39

you go to a corner. Do. You

31:41

want them to play their greatest his? Are you

31:43

want them to play their new stuff? Now.

31:46

Is not the time to test out the

31:48

new material, test out when you're in conversation

31:50

with people, but keep the one that you're

31:53

really good at your greatest hits. Reserved for

31:55

clients for a community for your students and

31:57

so it kinda helps remind you of like.

32:00

Even if some it's heard this fi

32:02

time they haven't heard it this way

32:04

today and so excited give the that

32:06

like ability to tell that story more

32:08

than one. And. Allow it to

32:11

stick for people. Does that make sense? That

32:14

makes so much sense. And it's

32:16

once you're in my house is

32:18

it has only recently battling the

32:20

hazards, the call you've pulled, the

32:22

stories, A small. Invading you've put

32:24

out a couple of videos about

32:27

a year. You know people know

32:29

about the story. how can you

32:31

keep. Hearing the story of

32:33

them as far as the one

32:35

time on a room than the

32:37

web and I that I told

32:39

the story and someone sea league

32:41

resonated that sheath from sheath. We

32:44

even sell the same cloth. Good

32:46

I am this. Because

32:49

I told that part of the

32:51

story as I had my share,

32:54

that level of detail that day

32:56

been seen. Saurian is one of

32:58

those greatest hits that can see

33:00

you soon. To be played as

33:03

like okay you know I want to go

33:05

through the Us a concert the summer I

33:07

am. I'm expecting him to play all of

33:09

his way to say i'm a fan of

33:12

Zero One Two maybe the deaths of to

33:14

yeah I want to hear the great yeah

33:16

yeah and I think I'll give them the

33:18

permission of like you don't have to have

33:21

like a library of great stories in you

33:23

can get really good I'd just a few

33:25

of them that can help illustrate the point

33:27

that matter the most You are the things

33:30

that you most commonly teach. It

33:32

allows you to think of that framework of

33:34

like story, teach tool story peach tool and

33:36

that allows you to like walk into situations

33:38

with a different level of competence of like

33:40

I know I have something to offer and

33:42

I know something is interesting and every time

33:45

you tell you get better at it. So

33:47

I love that evening news when you were

33:49

talking about like linked in in tix och

33:51

in different things like that. Linked.

33:53

In seems like the most brilliant place

33:55

for you to be, especially being in

33:57

their career world and and consulting like.

34:00

The old like the perfect fit in my

34:02

opinion spend so I would say get comfortable

34:04

telling the stories in the way that you

34:06

feel is easily approach. whether it is through

34:08

the police, whether it is through writing, whether

34:10

it is through you tube I know you

34:12

have your you tube like just different places

34:15

like not and lean into that at first

34:17

and then you can expand and so I

34:19

think have names. When he tried to do

34:21

too much too quick we just get so

34:23

overwhelmed we don't do anything and so it's

34:25

like than they control the empire which is

34:28

you doing the work you can our control.

34:30

The out more info just focus on getting

34:32

really consistent with the input and then you

34:34

can always expand after two other platform that

34:36

might be collins you. I'm

34:40

pretty well versed in social media that there

34:42

was one meter platform on the internet that

34:44

I didn't know how to use to. It's

34:46

Max potential and that was linked In. Can

34:49

you relate with Linked In Ad? You'll learn

34:51

how to build the right relationships, drivers old,

34:53

and reach even more of your audience. Imagine

34:56

having direct access to decision makers.

34:58

Were talking about a billion members.

35:00

one hundred and eighty million senior

35:02

level executives and Ten million sea

35:04

level executives. No, trust me, that

35:06

is a network you wanted. The

35:08

apartments linked in provides targeting and

35:10

measurement was specifically designed for Be

35:12

to be. In fact, in the

35:14

tech world, Linked in generated two

35:16

to five times higher return on

35:18

add spend then other social media

35:20

platforms and he is the best

35:22

part. You're not alone linked in

35:24

respect to Be to. Be World

35:26

We operate and in fact, seventy

35:28

nine percent of Be to be

35:30

Content marketers say that Linkedin produces

35:33

the best results for paid media.

35:35

That's right, Linkedin ad helped build

35:37

connection and results. Snake be to

35:40

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35:42

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35:44

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to linkedin.com/goal to claim your credit.

35:49

That's linkedin.com/goal Terms and conditions apply.

35:52

Okay, he said the golden

35:54

word their consistency. I write

35:56

consistently doing that's consistently and

35:58

the any hearing. Methane and

36:00

and one in one might be

36:03

called for the fiercest continue to

36:05

shell out is especially through video.

36:07

Form few people fearing my boys.

36:09

Because when you hear me when he

36:11

talked to me, there's something that can

36:13

be communicated their than I can do

36:16

with my finger. I can talk all

36:18

day. Why? It just doesn't come off

36:20

the same as when I write so

36:22

I'm planning recognize myself. I'm leaning. Into

36:24

my strength in order to these I love

36:26

than I mean I'm not gonna lie, I

36:28

watch a youtube video before this coaching. Session.

36:31

So like it. and it is.

36:33

There is something beautiful about watching

36:35

you communicate Super powerful diving. Hone

36:37

in on that for sure! Thank

36:41

you so much and so one

36:43

of the last that the question

36:45

of ah thus the is around

36:47

and digital product you are so

36:49

good at it you know when

36:51

I go your when he see

36:53

you again it's to solve this

36:55

one walk in the Netherlands right

36:57

is that picture of year with

37:00

this a beautiful dresses, bright smile

37:02

and on that the find the

37:04

yellow and is welcoming the then

37:06

you also just using and they

37:08

do there's so many high that.

37:10

I can just download for free

37:13

before I even say the during

37:15

weekends to method you use so

37:17

much and obviously it's while the

37:19

war there the on the other

37:21

side still right now and I

37:24

love how could I be leveraging

37:26

digital products want to be able

37:28

to see a more with the

37:30

community about what I do but

37:33

also as I start to think

37:35

about what is the thing that

37:37

will allow me to also are

37:39

in. Houses in com and

37:41

not only has to be actively

37:44

watch. yeah. Oh. My gosh, okay.

37:46

So. I up with new

37:48

laying on this course to they just I

37:50

love this question. And I think so many people

37:53

can relate and they're so good at what they do

37:55

right? Like him person. Yeah, you know you can nail

37:57

it. there's no doubt in your mind. But then you're

37:59

like. By the only way to make

38:01

money as by showing up right and consistently

38:03

looking and like that can be. Kind.

38:06

Of the rat race feeling that so

38:08

many entrepreneurs don't want. That's why we

38:10

got out of the rat race riots

38:12

and sell a that. It's figuring out

38:14

that like both and right like you're

38:16

still gonna be consulting. This is the

38:18

bread and butter. But like how do

38:20

we start to get something else moving

38:22

for you And and the biggest thing

38:24

that I can think of especially knowing

38:26

like your consulting there is a band

38:28

with like you can not consult for

38:30

five hundred different campuses right? Like the

38:32

just not possible and so you. I

38:34

really don't need a huge volume, you

38:37

just need like a deep well of

38:39

like the right people, the right opportunities.

38:41

And. So I really believe the that

38:43

we want to start growing your email

38:45

list. And. A pen?

38:47

Wow! I would recommend figuring

38:49

out what digital products or

38:51

resources to create is through

38:53

creating a few different freebies.

38:56

So. One thing that's amazing is

38:58

that you can creating a free beacon take

39:00

very little time. So when I singing about

39:02

you I was thinking. Nicole. Could

39:05

create template. Shekels.

39:08

You. Can create a whiz of like

39:10

how to know what your next

39:12

steps are. You could create a

39:14

resource for the students. You could.

39:16

Create a resource for the counsellors he got.

39:18

You know, there's so many different people you

39:20

could serve and so you don't want to

39:22

go super super wide because you gotta give

39:24

each freebie. It's. Time and it's breath

39:26

to see. Okay, Are people willing

39:28

to change something for and I think a

39:31

big mistake people make is that they immediately

39:33

go into a paid offer? Without.

39:35

Actually testing the market of light. Are.

39:38

People willing to would seem something of value

39:40

which is their email address which is a

39:42

low value but still. I mean they're giving

39:44

you access to their inbox the as valuable

39:46

exactly and you will very quickly see the

39:49

outliers. So I told this story couple different

39:51

times on the show but again stories can

39:53

be repeated before we became parents and Drew

39:55

had deceived desire be it being a stay

39:58

at home dad I was like well, Gotta

40:00

work until the children com we obviously

40:02

at it and you alone in having

40:04

the children and sell in that kind

40:06

of in between period. He did health

40:08

coaching and we were building our website

40:10

of he didn't even have a brand

40:12

or a website yet. He and we

40:15

had two different freebies so. We. Said

40:17

you can either do like at home work out

40:19

because he wanted to serve people like me like

40:21

entrepreneur. It's were busy who are struggling to like

40:23

say healthy. so he did Adam work out and

40:25

then he also had a freebie that was like

40:28

a nutrition guide. So it was our grocery shopping

40:30

and meal prep less. We. Put

40:32

both than those freebies out there.

40:34

The nutrition side cool. rushed it

40:36

like. Crushed. At where we

40:39

were going to build an entire business

40:41

around at home, work out for a

40:43

busy entrepreneur? Yes! And just through the

40:45

freebies we saw that like ten times

40:47

more people wanted to nutrition and so

40:49

he totally changed the copywriting, the branding,

40:51

the offers like one he was actually

40:53

going to create that was marketable and

40:55

so I think a lot of times

40:57

people get this idea know like of

40:59

course he by going to pay for

41:01

this and then they create this digital

41:03

product. they put it out there. people

41:05

don't buy it, they're disappointed in this

41:07

whole thing. And so it's like. Past

41:09

the market first. Create. Something

41:11

that is valuable that give somebody that free

41:14

value like you talk about where you don't

41:16

have to spend a dime and I will

41:18

get you result through the Free Clinton that

41:20

I do weathered through my podcast or my

41:23

freebies or the downloads are the webinars and

41:25

so think about the different people you want

41:27

to serve and think about lady just two

41:29

different freebies that you could create that will

41:32

a least give you more of a direction

41:34

growing your email isn't going to be the

41:36

number one recommendation I had for you because

41:38

again, you don't need thousands and thousands and

41:41

thousands. Of people you may be need

41:43

Twenty great qualified clients that are willing

41:45

to pay what you charge right? Like

41:48

it's kind of when I'm with her

41:50

wedding. Photographer. I. Was limited to

41:52

my personal bandwidth. I wasn't an issue more

41:54

than doing my weddings. I didn't need to

41:56

reach every single bride and groom or couple

41:59

out there playing. The wedding I just

42:01

needed the writing more And so I

42:03

mean you have a beautiful opportunity of

42:05

giving free value to people that are

42:07

contemplating investing in you and leading them

42:09

on the path of that consulting and

42:12

then also seeing. Okay, maybe they can't

42:14

of word my consulting fee but maybe

42:16

I could offer them. A video

42:18

series or a course or a

42:20

guidebook. Or a template or a hand

42:22

and more questionnaire that they can leverage where

42:25

they get my expertise without having to pay

42:27

for me to physically show up to that

42:29

hope. That. Helps

42:31

a lot. Of answers so

42:33

many questions. One also is validates

42:36

what I was looking at and

42:38

putting together that there's only so

42:40

many campuses level. Yeah okay are

42:42

six week program? Yes. I probably

42:44

only want that on six or

42:47

seven. Kinda die. For it because our

42:49

team. Is clearly been off

42:51

from. possibly because six weeks to be

42:53

and person somewheres a lot to lose.

42:56

A very limited number of campus A

42:58

out we can do that. Why? When

43:00

it comes to schooled I've been thinking

43:02

of course you know, coming out with

43:05

a chorus in. The

43:08

didn't I didn't think about

43:10

the other resources that you're

43:12

talking about, right? Questionnaires Difference

43:14

all that they could start

43:16

leveraging right now the and

43:18

utilize that expertise and. Is

43:20

still another form of he has

43:23

a value earning something in return.

43:25

This and also keeping them apple

43:27

would lead to tend to lean

43:30

down the road us a little.

43:32

Wow, those are cheated. Read and

43:35

write out what we're able and

43:37

capable to do with capacity. that

43:39

is. Really important in boundaries

43:41

are really important. I love it! Oh

43:43

my gosh I can. I went to see what you. Do

43:46

where everybody I could. Go

43:48

on. I literally to look at the clock

43:50

is a like we could sell all of

43:52

the day all day and yellows. And

43:55

Utah I cannot wait to see. What

43:57

You Do. And I just had to say. I.

44:00

Want I want more of you like

44:02

you do. You have this beautiful as

44:04

things about you that I feel like

44:06

can not be bottled up and duplicated

44:08

and so I one inches encourage you

44:10

because they know that you you know

44:12

is singing about the pie, gas or

44:14

use Uber. All these different things is

44:16

like. Just show up. It's

44:19

you. It's not the production, It's

44:21

not the way things look. It

44:23

is you and like you. Him

44:25

on he is that confidence and

44:27

power in such a beautiful way

44:29

and so. Where. Can everybody finds

44:31

you and connect with you And. Learn more about

44:34

you and watch your journey as. You move

44:36

forward. Easy to

44:38

sell my eyes is still see

44:40

him in really really appreciate the

44:42

indeed so much because you are

44:44

there as I think about your

44:46

approach and though I value that

44:49

and people can find me on

44:51

least in i love thing I

44:53

linked in it's so the call

44:55

one their athletes you look at

44:57

my name, last name t w

44:59

E n Z you are A

45:01

and a call thera find the

45:03

online to earn less hang out

45:05

of is a S then also.

45:07

On our website says we

45:10

a fee.com is our website

45:12

and fee. Everyone listen to

45:15

our conversation with me continue

45:17

the conversation. I pod massive

45:20

won't live long. This was.

45:22

Easy sell with your

45:25

finances. Simply easy.com On Fire

45:27

Fire Wary of as a.

45:30

Wellness with Easy or homeless at a

45:32

time on late. then please share with

45:34

your favorite part of this conversation. Lot

45:37

know and love it Seems you so

45:39

much for coming on this show. This

45:41

is such a tree! Oh thank you

45:43

for having me! It was so much

45:45

fun seeing someone Jenna. That.

45:48

Old adage is true, You know how

45:50

they say time flies and having fun?

45:52

I was having so much fun with

45:54

Nicole and and I am so excited

45:56

to watch her go. You know it's

45:58

such a bill the thing to be

46:00

able to connect with you, the listeners

46:02

and to talk to people who are

46:04

in those early stages of entrepreneurship. Having

46:06

been doing this for now over a

46:08

decade and having pivoted many times throughout

46:10

the years, I feel like I'm no

46:13

stranger to what it feels like to

46:15

be a beginner that I love, connecting

46:17

with you at each stage of your

46:19

business and hopefully offering valuable advice for

46:21

every season and seeds you find yourself.

46:23

Then again, if you want to be

46:25

up for a Gold digger coaching session

46:27

yourself, make sure you are interface that

46:29

group, leave linked. It for you in the

46:31

show description and show notes. Free today! I

46:33

would love to have a conversation with you

46:35

just like today's episode. Thank you so much

46:38

for tuning into another episode at a Gold

46:40

Digger Pod. Guess if you haven't yet, make

46:42

sure you subscribe to the shows the you

46:44

never miss another episode and take a minute

46:46

to leave a review if you've ever gained

46:49

anything of value from listening and soon again.

46:51

Until next time, Gold Diggers! Keep on

46:53

digging your biggest cause. I'm

46:55

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