0:01

We have been tracking our launches for one year,

0:03

so it was so fun to do our Pinterest

0:05

Lab launch this year because we had all of

0:07

the data and insights from last year, so we

0:10

were able to put them side by side and

0:12

compare them and see how we had improved. How

0:15

motivating is that? Hey, my

0:17

name is Jenna Kutcher and I am

0:19

obsessed with all things business, marketing numbers,

0:21

and helping you to navigate both the

0:23

messy and the magical seasons of this

0:25

thing called Life. I am a small town

0:27

mama who took a $300 camera, grew a

0:29

successful photo biz, and now I work from

0:31

home and run a seven-figure online business. I

0:34

teach you the tried and true secrets to

0:36

building a career you adore. Shy away from

0:38

the real talk? No way. Money,

0:41

hardship, growth, loss, and marketing are all topics

0:43

we discuss here. Think of this as your

0:45

one-stop shop for happy hour with a gal

0:47

pal mixed with business school. Pull up a seat,

0:49

make sure you're cozy, and get ready to be

0:52

challenged and encouraged while you learn. This

0:54

is the Gold Digger Podcast. In

0:57

case you didn't know this about me,

0:59

I love numbers. I was

1:01

on the math team as a team. There's just

1:03

something about numbers that I love. Now,

1:05

at the beginning of last year, we started working with

1:07

a team that would help us track all

1:10

of our business at a whole

1:12

new level. I'm talking projections, traffic,

1:14

sales, conversions. There's something

1:16

so powerful about having concrete data

1:18

behind my business, and I

1:21

also love learning with certainty what's

1:23

working, where we can improve, and

1:25

having these tangible ways to measure

1:27

the effectiveness of basically every single thing that

1:29

we do in the business. I

1:32

feel like measurement is this area

1:34

that a lot of business owners

1:36

avoid or put off, myself included,

1:38

for many, many years, but information

1:40

truly is power. The

1:43

more you know, the more you can impact,

1:45

and as my time continues to evaporate as

1:47

a mom, I want to make sure that

1:49

wherever I'm spending my precious minutes, that it's

1:51

worth it. It's so easy

1:54

for us to get caught up in the day-to-day and

1:56

the to-do's that most of us hardly take

1:58

the time to determine if what we're doing is

2:00

actually driving results and that's what digging

2:02

into the numbers can help us with.

2:05

In a recent assessment, there were five

2:07

really peculiar interesting insights that stood out

2:09

to us from various places in our

2:11

business from the browsers that my audience

2:13

uses to the number one platform bringing

2:15

in organic unpaid traffic to my website.

2:18

So buckle up and get ready to

2:20

nerd out with me. Okay,

2:23

real talk, are skinny jeans out or are they

2:25

in? My friends and I continue to have this

2:27

debate and it just goes to show that trends

2:29

come and go and come back again.

2:32

And the same goes for marketing strategies like who

2:34

can even keep up? Luckily HubSpot

2:36

makes it their job to keep marketers on

2:38

trend and on track to hit their goals.

2:41

Their 2024 State of Marketing report is an

2:43

all in one guide for everything happening this

2:45

year and how marketers can best approach it

2:47

all. HubSpot surveyed more than 1400 marketing

2:51

pros across the world and curated the top

2:53

trends they're thinking about. Sure there's

2:55

AI but there's honestly so much more. The

2:58

report covers everything from increasing awareness

3:00

and engagement to ensuring privacy and

3:02

boosting efficiency and growth. This

3:04

report will give you all the info you need

3:06

to shape your strategy for the year and keep

3:08

on winning into next year. So

3:10

friend, do not get caught hopping

3:13

on an old trend. Visit hubspot.com/State

3:15

of Marketing to get your free

3:17

copy of the report today. That's

3:19

hubspot.com/State of Marketing. So

3:23

before we dive into what we found, you might

3:26

be wondering, okay, how do you actually track all

3:28

of this? Like what tools, what apps, what processes

3:30

are you using for this? Luckily

3:32

I recorded an entire episode all about this just

3:34

a few months ago. So you go back to

3:36

episode 726. If

3:38

you want bigger results, you have to do this. That

3:41

episode will be linked up in today's show notes

3:43

and show description for you. You're going

3:45

to listen in on that. You can understand

3:48

what it is that we're measuring, why this

3:50

is important and how you can literally get

3:52

started measuring your results today. That

3:54

episode is so powerful. And episode 726 is waiting

3:56

for you. So

3:59

let's dive in. in to the five surprising

4:01

things that we learned from tracking our business

4:03

numbers. Everything I am

4:05

about to share with you is looking at stats

4:07

from the last 60 days. This

4:10

is like literal data that we are

4:12

tracking me and my team and looking

4:14

at. Keep in mind too that as

4:16

I go through this, everything that I'm

4:19

sharing today is specific to my business,

4:21

my audience, and my community. Again, here's

4:23

my encouragement for you to go out

4:25

and get this sort of information for

4:28

your business so that you can take the right actions

4:30

to move the needle forward. I

4:32

also want to shout out to Julie from

4:34

my measurement marketing team. She helped us pull

4:37

all of the stats and data and she

4:39

is constantly every single week giving us insights

4:41

and knowledge so that we can optimize everything

4:43

in the business. I'm going to link to

4:45

the team that we're using for our measurement

4:47

in the show notes of this episode in

4:49

case you're interested in working with them. It

4:51

has been such a game changer for us.

4:54

One thing to note is that a lot

4:56

of time when we look at this

4:58

data, it's going to drive one of

5:00

two decisions. The first decision is to

5:02

double down on what is already working

5:04

for you and let that be the

5:06

focus. A lot of times with data,

5:08

you can see clear winners. Your first

5:10

option is just to go all in

5:12

on what is proving to work. The

5:14

second option is to focus on optimizing

5:16

the areas that aren't currently performing well

5:18

for you. One thing that

5:21

I found is that our nature is

5:23

to double down on what's working and I

5:25

think that's brilliant. What's beautiful about measurement is

5:27

when you see that you have optimized what's

5:29

already working for you to the greatest extent,

5:31

you now have the bandwidth and

5:33

the energy and the insight needed

5:35

to work on optimizing the areas

5:37

or the offers in your business

5:40

that aren't working. I think

5:42

a lot of times we have to choose one or the

5:44

other but with measurement, you

5:46

get that hard data to understand

5:48

like, oh, that tweak actually made

5:50

a difference. First

5:53

thing that we found, have you ever wondered

5:55

what devices your audience is using to consume

5:57

your content? I've thought about

5:59

it. but I didn't think about it as much as

6:01

I should have been. Especially because

6:04

when I think of design and how

6:06

we build out pages for my website,

6:08

for my offers, for my opt-ins, I

6:11

am always thinking about desktop first.

6:15

The funny thing is, is that many

6:17

of us think this way. I'm not

6:19

alone in this. You design desktop first

6:21

and mobile is secondary. Here's

6:23

the thing. This is one of the most important findings

6:25

that we had in the last 60 days. Here's

6:28

what we found about the difference between mobile

6:30

and desktop use. Two-thirds

6:33

of my traffic comes from mobile. Two-thirds.

6:38

Two-thirds of people are landing on

6:40

my pages from their phones. But

6:44

two-thirds of my revenue

6:46

comes from desktop. What

6:49

does this mean? This is really interesting. So

6:52

this stat is really interesting in and of

6:54

itself. Two-thirds of the traffic comes from mobile.

6:56

Two-thirds of the revenue comes from desktop. So

6:59

we're seeing that the majority of my audience

7:01

is coming onto my site and finding my

7:03

content on their mobile phone. This

7:05

means that mobile optimization and design

7:07

is absolutely critical. And it should

7:09

be an absolute priority for us.

7:12

Like no questions asked. But the

7:14

fact that two-thirds of the revenue

7:16

is being driven from desktop tells

7:18

me that people are maybe being

7:20

introduced to our brand on their

7:23

phone, but they're going deeper on their

7:25

desktop. That is my guesstimate based

7:27

on this insight and information. The

7:29

other thing that I consider when

7:31

hearing this data is

7:34

that people that are purchasing are more

7:36

likely to be attending webinars or doing

7:38

different deeper dives that are way easier

7:40

to do on your desktop, which is

7:42

leading them to purchasing decisions, which is

7:44

again, why more revenue is attributed to

7:47

desktop. But I just thought that was

7:49

so interesting. Now get this,

7:51

this was so fascinating to me. Mobile

7:54

converts five times more

7:56

leads. And the conversion rate

7:58

for mobile is more than... double

8:01

of desktop. So when we are talking about

8:03

leads, most of the time we're talking about

8:05

like email list subscribers, okay? New people into

8:07

our ecosystem that we can serve. And

8:10

so mobile converts five times more

8:12

leads. That's insane and

8:14

it converts double than desktop

8:16

does. Meaning when somebody lands

8:19

on a page, two

8:21

times more people actually sign up, put

8:23

their name and email in on mobile

8:25

than desktop. Now this is huge. Now

8:27

what this tells me is that we

8:29

should definitely do an audit and

8:31

a run through of all of our

8:34

freebies and our lead generation pages that

8:37

we want to make sure that they are fully optimized for

8:39

mobile. Again, a lot of

8:41

times my brain works desktop-versed mobile secondary,

8:44

but this data right here

8:46

tells me that we need to prioritize

8:48

mobile design. Now what's interesting to me

8:50

is that this could also be insightful

8:52

for our ads. So when you are

8:55

thinking about running ads, if you know

8:57

that your mobile traffic is more likely

8:59

to convert and that it's generating five

9:01

times the amount of leads, you could

9:03

really focus your ads and make sure

9:06

that all of your ad graphics for

9:08

mobile are formatted correctly,

9:10

are clear, the call to action is there

9:12

and people are actually taking action on that.

9:14

And so I thought this was really insightful

9:16

too because again, a lot of times we

9:19

design ads desktop-first, mobile-second and I think mobile

9:21

has to be the priority. Now

9:23

one thing that I think is again

9:25

interesting with all of this data as

9:27

a whole is that my guesstimate is

9:29

that people are finding our content and

9:32

opting into our email list using their

9:34

phone and then they're going deeper with

9:36

us on their desktop. That's my analysis

9:38

of this. Now I also just think

9:40

too that this could be a sign

9:43

that we should focus on optimizing or

9:45

improving our mobile buying experience for our

9:47

audience. So if we're seeing that people

9:49

are having a better purchasing experience on

9:52

desktop, how can we take some of those

9:54

things and scoot them over to mobile to make

9:56

sure that that experience of checking out on your

9:58

phone is very easy and so. Simple. Okay,

10:01

moving on to the next thing. Now the

10:03

next takeaway wasn't something I'd given much thought

10:05

to until I started to learn more about

10:07

it. So I hope that today I am

10:10

planting some seeds for you. Now

10:12

it's funny because I think that when we

10:14

use a certain tool or software or browser,

10:16

we just automatically think, of course, everyone is

10:18

using the same thing as us. But

10:20

it is important not only to know

10:23

this information, but to ensure that your

10:25

user experience and how you're creating it

10:27

is consistent no matter where your audience

10:30

is consuming your content from. So again,

10:32

we were talking about mobile and desktop.

10:34

Now we are talking about browsers and

10:37

operating systems. So

10:39

get this, nearly 75% of

10:42

my traffic is on some sort

10:44

of Apple device. We're talking about

10:46

Macs, iPhones, like 75% of

10:50

my traffic is on those devices. Now that's

10:52

what I personally use. So maybe birds of

10:54

a feather, only 12 to

10:56

13% of my audience are on

10:58

Windows or Android, but the overwhelming

11:00

majority of our audience uses Mac

11:02

products. This tells us that

11:04

when we are creating our new user journey or

11:07

implementing new tech, we want to make sure that

11:09

we are testing on Mac operating systems to make

11:11

sure the experience is as it should be. Now,

11:13

again, I use a Mac, so

11:15

I feel confident that we're doing this well. Now

11:18

this was interesting because I use Google

11:20

Chrome, but Google Chrome is only used

11:23

for one third of my users. Now

11:25

this is important to know because our

11:27

measurement marketing team sees this often quite

11:29

a bit higher, usually over 50% for

11:32

other people. So this

11:34

is specific to my audience. My

11:37

audience is using Safari for 60% of

11:39

the traffic. Now I have not

11:42

been testing my sales pages or

11:44

landing pages in Safari. I

11:46

don't use Safari. I use Google Chrome.

11:48

But this is such a great reminder

11:50

that we want to be testing everything

11:52

out on basically every browser and operating

11:54

system. One of my team members

11:57

uses Android, and so we often have her do

11:59

the mobile check. to make sure that

12:01

everything is lining up, the spacing is correct,

12:03

like everything is loading correctly. So you just want

12:05

to make sure as an action item, is

12:08

you want to quality check all of your

12:10

assets on different browsers just to ensure

12:12

that the user experience is as you intended

12:14

it to be, whether they're on an

12:16

iPhone or an Android, whether they're using

12:18

Google Chrome or Safari. You want to make

12:20

sure that every user is getting a

12:23

consistent experience tailored to their device. You

12:27

might not know this about me, but one of

12:30

my favorite roles that I play in life is

12:32

being a host. That's why Drew and I are

12:34

hosts on Airbnb. If you want

12:36

to generate extra income and have space to

12:38

share, you should definitely check out Airbnb. As

12:41

a mom and full-time entrepreneur, it's been super

12:43

easy to fit hosting into my schedule. Over

12:46

the last few years, we've had many visitors

12:48

and we've even been voted super hosts several

12:51

times. Whether you've bought properties

12:53

as an investment or have unused rooms

12:55

waiting to be shared, hosting on Airbnb

12:57

is the practical and profitable choice. And

12:59

just think about it, if you've put

13:01

a ton of time, effort, and work

13:04

into your home, someone out there probably

13:06

would love to experience it while they're

13:08

traveling. So next time you're planning a

13:10

trip or want to make some extra

13:12

pocket change from your spaces, consider hosting

13:14

on Airbnb. The hosting process

13:17

is simple, practical, and tailored to you.

13:19

Your home might be worth more than you think. Find

13:22

out how much at

13:25

airbnb.com/host. Gold

13:28

diggers, we all know the B2B

13:30

landscape can be a bit complex.

13:33

From lengthy buying cycles to complicated

13:35

decision-making processes, reaching your target audience

13:37

can be tough. But I found

13:39

a solution tailored just for you,

13:41

LinkedIn ads. A

13:44

whopping 79% of B2B content marketers say

13:46

LinkedIn produces the best results for paid

13:49

media. That's because with LinkedIn ads, you're

13:51

not just casting a wide net and

13:53

hoping for the best, you're strategically building

13:56

relationships and driving real results. We're

13:58

talking about a platform with over a billion users. billion

14:00

members, including 180 million

14:03

senior level executives and 10

14:05

million C-level executives. You

14:07

are networking with the actual decision

14:10

makers. And LinkedIn's targeting and

14:12

measurement tools are specifically designed for B2B

14:14

marketers, meaning you're not wasting time or

14:16

money on irrelevant leads. In fact, in

14:19

the tech industry, LinkedIn ads have been

14:21

shown to generate two to five times

14:23

higher return on ad spend compared to

14:26

other social media platforms. Using

14:28

LinkedIn ads allows you to stay ahead

14:30

of the curve when it comes to

14:32

industry trends and developments, whether it's finding

14:35

the perfect partner for a collaboration or

14:37

uncovering new opportunities for growth, LinkedIn can

14:39

be your secret weapon. Make

14:41

B2B marketing everything it can be and get $100

14:44

credit on your next campaign. Go

14:46

to linkedin.com/goal to claim your

14:48

credit. That's

14:50

linkedin.com/goal. Terms

14:52

and conditions apply. Okay.

14:56

Next up, let's talk about

14:58

traffic. This is one

15:00

of the most important metrics for a business

15:02

owner to track. Traffic

15:04

is like the number one thing that I'm looking

15:06

at, because if you have a funnel

15:09

or a process or a landing page or

15:11

a sales page that is working as it's

15:13

intended to, the easiest lever

15:15

for you to pull to drive

15:17

more results is getting more traffic onto

15:20

the page. It

15:22

is absolutely critical that

15:24

you understand where your traffic is

15:26

coming from, how you can drive more

15:29

traffic, and what is the quality of

15:31

that traffic. Traffic alone is

15:33

impressive, but if that traffic isn't

15:35

actually converting into real results, it's

15:38

probably not going to do much for you. We

15:40

are constantly, every single week, tracking

15:43

our traffic, looking at these numbers,

15:45

because we understand the systems that

15:47

we've built are working. The

15:49

easiest lever to pull is traffic, and we

15:52

can do that through organic strategies. Here's

15:54

what we found regarding traffic. Pinterest

15:57

brings the most unpaid

15:59

traffic. to my blog. I've

16:02

talked about this so much. As an organic

16:04

traffic driver, Pinterest is the MVP for us.

16:06

What I love is that it's not just

16:08

sending people to a website where they're like,

16:10

okay, what do I do now if I'm

16:12

not ready to purchase or if I don't

16:14

know what I need? It is sending people

16:16

to my blog where they are getting served.

16:18

What I love and what I teach about

16:20

Pinterest is that Pinterest is a search engine.

16:23

Essentially, what's happening is that Pinterest is connecting

16:25

people to my content as

16:27

an answer to their search queries. What's

16:30

amazing is that once they land on my

16:33

blog, there are so many different invitations and

16:35

opportunities to have them opt-in so that we

16:37

can not just get that traffic but capture

16:39

that traffic and serve them well. We're

16:41

already serving them with a blog content, but

16:44

there are additional call-to-actions built-in baked into our

16:46

content so that when they're landing on our

16:48

blog, they're likely getting invited to opt-in for

16:51

our email list. Pinterest is such a game

16:53

changer. Many people are not using it and

16:55

they should be. If you want to learn

16:57

more about how to use Pinterest to 20x

17:00

your traffic just like we have, you

17:02

can either go to Instagram at Jenna

17:04

Kutcher, DM me the word traffic, or

17:07

you can watch my free masterclass at

17:09

teachmetopin.com. I'll show you how to 20x

17:11

your traffic using Pinterest. Again, Pinterest

17:14

is our number one organic MVP

17:16

driver of traffic to our blog.

17:18

That's where we can actually capture

17:21

that traffic and turn it into

17:23

meaningful leads. Now, when we're looking

17:25

at our overall traffic, our top

17:27

other traffic source is paid social media

17:30

traffic. I'm talking about Instagram

17:32

and Facebook ads. I

17:34

look at those as basically putting fuel

17:36

to the fire. We create the

17:38

fire. The funnel, we

17:40

have the process, we know exactly how it's

17:43

going to go. Once we have that optimized,

17:45

we throw ads behind it. That is how

17:47

new people are entering our ecosystem and how

17:49

things are running more on autopilot for my

17:51

business. Paid social media traffic,

17:53

Facebook and Instagram ads, we also sometimes

17:55

run Pinterest ads, followed by

17:58

Google organic And direct traffic. He

18:00

and wondering as interesting as are paid

18:03

traffic and organic traffic actually perform similarly

18:05

when it comes to sales and leans.

18:07

So whether we're spending money to get

18:09

someone into the ecosystem or there something

18:11

upon our content are finding it from

18:14

a search engine, they are performing very

18:16

similarly in terms of converting into an

18:18

email subscriber or an actual. Purchaser:

18:21

One thing that is super into thing is

18:23

we get a ton of organic traffic to

18:25

my page. meaning people are going under Google,

18:28

they're hiding in my name, where they're hiding

18:30

in if you know the podcast or my

18:32

contents and they're being brought my website organically.

18:35

So again this also speaks to search engine

18:37

optimization and brand recognition. So here is the

18:39

focus that we're focusing on here when it

18:41

comes to days continue to leverage pinch or

18:44

is this is a huge way Again it

18:46

might hinder strategy takes as an hour a

18:48

week but it is the number one way

18:50

that we organically. Drive traffic to our

18:53

blog where we can capture that traffic

18:55

and the others who focuses are to

18:57

ensure that our Facebook as are generating

18:59

both traffic but also leads and results.

19:01

And lastly, focusing on search engine optimization to

19:03

make sure that when people are searching for

19:06

me are the types of Clinton that I

19:08

creates. They are finding it right away and

19:10

they're being brought to the correct page. So

19:12

we're watching what are people typing in to

19:14

the search bar? What are they trying to

19:16

find cures? Kind of a funny finding that

19:18

we found when we are preparing for this

19:20

episode, but we were looking at what are

19:22

people typing into Google knows a ton of

19:24

like Zeneca. Jenna could your Podcast and the Kurds are?

19:26

course Jenna could. Your pinchers said it could. Your

19:29

web are all the different things but we

19:31

found a trend that gave us data that

19:33

we literally put into used within an hour

19:35

to. We found that when people were going

19:37

under Google they were typing and how to

19:39

get logged into the course of a purchase.

19:41

Now we send out different emails We tell

19:43

people to bookmark pays his all the things

19:45

but trust me I've signed up for so

19:48

many courses and then I'm like wait how

19:50

do a than access that And so we

19:52

took that inside that we saw from what

19:54

people were typing in and I immediately went

19:56

on to my website design. Buttons and pages

19:58

so that people could launch into their courses

20:00

easier. In that it was more obvious

20:03

for them to access the content

20:05

that they purchase self. Again, getting

20:07

data and information like this can

20:09

lead early. Help You take the

20:11

right action immediately to make things

20:13

better, easier or more optimized for

20:15

you and your audience. Oh

20:18

speaking of pinned dress I want to

20:20

talk about or course launch measurement. So

20:22

we recently did are launch for my

20:24

program the Pinchers Lab and I wanted

20:26

to pull in some data and insights

20:28

from that because there's so much information

20:30

that comes in when you do a

20:32

lines And one thing that is so

20:34

beautiful about harnessing the power of these

20:37

insights is that you can take what

20:39

you're learning on one launch and apply

20:41

it to the next and the one

20:43

after that in the went up to

20:45

bat in theory you should be getting

20:47

better. Every single time you on something

20:49

and for us we have been tracking or

20:51

launches for one year so it was so

20:53

fun to do our pincher slab launches here

20:56

because we had all the data in insights

20:58

from last year so we were able to

21:00

put them side by side and compare them

21:02

and see how we had improved. Like how

21:04

boat as eating is that. So.

21:07

For live launches we generally have a webinar on

21:09

the web and are we teach them. We talk,

21:11

About our program invite people to join. Now

21:14

floor people that sign up in register.

21:16

most of the people also applies because

21:18

I give out awesome bonuses and people

21:20

show up live. but if people don't

21:22

show apply that we can send out

21:24

a replay length. So what is the

21:27

first signings that we sound in this

21:29

launch this year is that historically speaking

21:31

are replays don't convert is high. The

21:33

live version that makes total sense Me

21:35

cause when someone is live there's such

21:37

a different energy as we also have

21:39

those incentives so people know when they're

21:41

watching the replay you're not going to

21:43

get the free bonus that you would

21:45

have if you would or showed up

21:48

live so we have no an end.

21:50

This is like industry standard that replace

21:52

don't perform as well as the live

21:54

version. So here's what we found during

21:56

this launch: The Replay Fun. All that

21:58

we sent out for people who signed

22:00

up for the web in R but

22:02

didn't attend. It actually did extremely well

22:04

this time around when we mentioned a

22:06

bonus or added urgency to the email

22:09

subject line. This makes us think that

22:11

when our audience was going to the

22:13

page prior and just clicking to check

22:15

out the replay, they were just curious.

22:17

He didn't necessarily have a reason to

22:19

buy or make a decision right then.

22:21

It's so our sales page click rate

22:23

when it went to the replace went

22:25

from two to three percent, up to

22:27

ten to fourteen percent on the emails.

22:30

Just. From changing the subject

22:32

or adding in a bonus

22:34

making people make a decision.

22:36

So. From two to three percent to ten

22:39

to fourteen presents. That is a huge

22:41

huge huge huge huge difference. And this

22:43

was so exciting for us and we're

22:45

already thinking about further ways to optimize

22:47

that experience. Like so it's like cell

22:49

phone dislike. Keep this works. Now What

22:51

do we? tried? This accent? So.

22:53

The next finding was that are average

22:55

order value was around thirty dollars higher

22:58

for those participants who actually attended a

23:00

Web in R and went through that

23:02

specific email sequence. This tells us and

23:04

this will inform how we construct funnels

23:07

for our future launches. So funnel is

23:09

basically just an email sequence Up follows

23:11

up the sun and accents knelt Thirty

23:13

dollars might not sound like a whole

23:16

lot. Spoon you multiply that by hundreds

23:18

or even thousands of customers? it really

23:20

adds up. Now what this tells me

23:22

as as. We can just send out

23:25

email saying hey are courses back open again

23:27

Joined today but what we should really focus

23:29

on and what we do focus on is

23:31

getting people into the masterclass. They get so

23:33

much more contacts, they get free value. They

23:36

start to understand the what in the why

23:38

of what we're talking of health and of

23:40

course is the how. It makes it a

23:42

lot easier to make a continent purchasing decision.

23:44

so again we want to give them the

23:47

right amount of information to help them make

23:49

a decision. It showed us the proof is

23:51

in the pudding and the results that when.

23:53

People attended the webinars. They spent more money

23:55

and they were more confident in their purchase.

23:58

Another. Thing that we foundry. The onto that

24:00

he'd traffic or traffic those coming directly

24:03

from paid ads did not perform as

24:05

well on the sale stage as other

24:07

traffic. Now this is to be expected

24:09

because traffic that is warmer meaning they

24:11

know who I am, They trust who

24:13

I am, I am credible, they understand

24:15

me, and one am all about is

24:17

likely getting convert higher than other traffic.

24:20

We call this warm traffic vs. quarter

24:22

of a good is what our traffic

24:24

is. So based on understanding this and

24:26

knowing this that this might help us

24:28

try something different next time. Or

24:30

does limit how much we're going to spend

24:32

on paid traffic to these specific pages during

24:34

the launched and utilize that money's for other

24:36

traffic in different ways. For example, we could

24:39

use that money for ads and push people

24:41

into a freebie that than invites them into

24:43

the web and are vs sending some and

24:45

right to a sales they'd This is very

24:47

industry standard you don't necessarily just want to

24:49

start a relationship with by this thing for

24:52

me which is why we I was one

24:54

a lead with value first and serving first

24:56

and so again. This wasn't surprising but it

24:58

was just something that we could very. Clearly

25:00

see with our data. Hey

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26:32

The last thing that was very setting a

26:34

metre launches us. This is the first launch

26:36

that we had like a big affiliate. My

26:39

friend Any Porterfield supported his lunch and it

26:41

was amazing and it was also like new

26:43

for us. And so one thing that we

26:45

were looking I is with are launched last

26:48

year. about ten percent of people that sign

26:50

up for the web and are ended up

26:52

purchasing ten percent conversion rate is really really

26:54

strong. Now when I was thinking about okay,

26:56

what is Amy's audience gonna do I didn't

26:59

think it would be as strong. I was

27:01

thinking maybe eight percent. Would convert because

27:03

they know Amy and they trust Amy.

27:05

but they might not know me yet.

27:07

But what we've found is that we

27:09

still converted a silly a traffic over

27:11

ten percent so we were expecting it

27:13

to be around a present. We still

27:15

converted over ten percent. This tells me

27:18

that people trust Amy's recommendation. They also

27:20

trust my style of teaching and next

27:22

year we'll have this information to see

27:24

like is this a pattern is is

27:26

something we can forecast with or was

27:28

this just a one off instance. One

27:30

thing that we started doing that. I

27:32

highly recommend, especially when it comes

27:34

to launches is having. Our team

27:36

in or contractors all do a

27:39

launch recap. So. We have a

27:41

decompression document that we save after every launch

27:43

were worth noting down all of this information

27:45

or measurements he was recording as a video

27:47

of. Like here as the overview of everything

27:49

that we saw during our launch. I'm writing

27:52

down notes my team is running down notes.

27:54

These things felt chaotic. This felt really good.

27:56

We need to do this again. This works

27:58

really well. Let's try this again. And so

28:00

it's so funny because a lot of times

28:03

when we're in a lines were like I

28:05

will never forget these numbers. I will never

28:07

forget the stats like. You're. Going to

28:09

forget it in like two days? and so

28:11

you wanna make sure that whether you have

28:14

a measurement team are you tracking anything on

28:16

your own that you have a system for

28:18

and then it's easy to find. So we

28:20

now have this organize method of after the

28:23

launch closes everyone put your input and make

28:25

sure that we have all of our feedback

28:27

idea as experiment and data in one place

28:29

so that the next time we go to

28:32

launch anything or especially the next time we

28:34

got a launches same offer we have all

28:36

that insight waiting for us to jog your

28:38

memory. And to remind us of the things

28:40

that we wanted to do so again. If

28:43

you are not tracking any numbers, start

28:45

wherever you can. This is going to

28:47

allow you to predict the future in

28:50

an entirely new lame. The.

28:52

Final thing that I want to talk about that

28:54

we saw with our data is that. We.

28:56

Have a lot of trends and patterns and

28:59

our business and trends and patterns make my

29:01

heart sitting. It's it. Made entrepreneurship so much

29:03

more predictable and less scary. It's and so

29:06

are Pinchers Lab Launch followed very similar patterns

29:08

other launches me emphasise some rinse and

29:10

repeat. We know how it works, we know

29:12

what to do and so this means that

29:14

if I tell my see mike we need

29:17

x amount of web and are registering for

29:19

the next launch in order to hit our

29:21

prophet goals the measurements him can figure out

29:24

how many right to censor we need day

29:26

by. Day by day. In order to follow

29:28

the same pattern and hit that goal, we can

29:30

literally break it down with a bar charts so

29:32

that I know on Monday I need to get

29:35

five hundred people to sign, up, On Tuesday I

29:37

need to get a thousand and on Wednesday Any

29:39

to guess like We know exactly what to expect.

29:41

We can see a for pacing correctly. it's we

29:44

can see where falling off the curves and we

29:46

kind of know going in. Okay, here's what we

29:48

can expect. If we want to hit this audacious

29:50

gold, this is what we need. This is what's

29:52

required. Same goes for sales, the patterns held and

29:55

the more data that we have surrounding. These

29:57

trends. The more helpful information is that

29:59

we have for are monsters. So we

30:01

started tracking or launches a year ago.

30:03

We. Now have five live launches to lean

30:06

on for insight and data. which means

30:08

the more information we have the closer

30:10

we are to really be able to

30:12

predict the exact outcome based on test

30:14

results. Having all of this data in

30:16

insight gives clarity and confidence in knowing

30:18

what is working and what isn't that

30:20

way. At any time any of my

30:23

team or myself as spending time on

30:25

different pieces of launch we know okay

30:27

this is what it's going to yield.

30:29

These are the result said it's gonna

30:31

bring on. for me it is all

30:33

about working. Smarter and not harder some

30:35

measurement has been is huge source of

30:37

confidence building and goal setting because the

30:40

numbers do not live. Entrepreneurship is emotional.

30:42

Let's not deny that. and so when

30:44

you are concrete data is helps you

30:46

to make more definitive, incompetent decisions. And

30:48

I've just found this to be true

30:51

so many times. So there you have

30:53

it. the five Surprising an interesting things

30:55

that we found and learned from tracking

30:57

our business numbers in the last year.

31:00

If you are excited to get started tracking

31:02

the numbers in your business, I highly recommend

31:04

setting up Google Analytics on your website. This

31:06

is completely free to do. It's very easy

31:08

as a great way to just get started

31:10

and dip your toe into this. I talk

31:12

about this and explain how to do this

31:15

and episode Seven Twenty Sex again that is

31:17

if you want bigger results. Yup, the this

31:19

is a great episode all about measurement and

31:21

why we're doing this. We'll linked it up

31:23

and if you're curious about my measurements, see

31:25

him and what they have to offer. We've

31:27

also link that up for you. We love

31:29

them at they've been with. Us. I actually

31:31

have to jump on a call with

31:33

them in about two minutes and so

31:35

to close as our I want you

31:37

to remember that tracking result is going

31:40

to help you continue to do the

31:42

work that truly matters that tries your

31:44

business for that gives you actual results.

31:46

I want nothing more than for you

31:48

to see a piece of knowing that

31:50

Every email, every post, every podcast, every

31:52

lead, magnets, every pin has direct results

31:54

that is going to impact your bottom

31:56

line. It is a whole different way

31:59

of doing that. It changes the

32:01

game in so many ways and it

32:03

gives you the confidence that you are

32:05

likely craving L. Today's episode was exciting

32:07

and interesting for you. Thank you so

32:09

much for listening to The Gold Digger

32:11

Podcast. Until next time, Keep on digging

32:13

your biggest goals. I'm

32:15

over here. given you a virtual high

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