In this week's episode, I start with an apology and talk about a simple, two-letter word. NO.

NO…and the immense punch that it packs. Such a little word. Carrying so much power and import. And so difficult to say sometimes. Saying "no" is definitely an art. One that many of us may take a lifetime to master. But one that every effective communicator must learn to practice at least. It requires preparation, tact, logic, some cost-benefit analysis, dollops of diplomacy, soft skills -- and an emotional intelligence, combined with rational thought that every good communicator needs to master.

Sounds scary? Well, it’s not. Listen on to find out more!