Almost half of marriages end in divorce or separation. That’s a lot of families living with the life-altering toxicity, social stigma and emotional fallout associated with broken marriages. Children are particularly affected, with the majority needing access to therapy for years to come to deal with the emotional toll of family separation. But how do we remove the stigma around separation? How can we change the toxic culture and conversations around divorce to minimise the long-standing emotional impact it has across so many people across society?   

In this episode of The Good, the Bad And The Advertising, Amy and Dino are joined by James Hayhurst – a Partner at MD Communications and the founder of the Positive Parenting Alliance – to discuss how advertising can change the way we talk about divorce and separation. James also gives a little bit of context around the Alliance and what drove him to establish The Parents Promise. James started his career as a graduate trainee at DDB and after an illustrious career agency-side, moved to Unilever to lead Persil’s communications strategy. 

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