E. Scott Geller, Ph.D., is Alumni Distinguished Professor at Virginia Tech and Director of the Center for Applied Behavior Systems in the Department of Psychology. He is a Fellow of the American Psychological Association, the Association for Psychological Science, and the World Academy of Productivity and Quality. He is past Editor of Journal of Applied Behavior Analysis (1989-92), and current Associate Editor (since 1983) of Environment and Behavior, and consulting editor for Journal of Safety Research, Behavior and Social Issues, Behavior Analyst Digest, and Journal of Organizational Behavior Management.