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Bill Macaitis on Customer Centricity, Brand Campaigns, and SaaS

Bill Macaitis on Customer Centricity, Brand Campaigns, and SaaS

Released Wednesday, 1st November 2017
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Bill Macaitis on Customer Centricity, Brand Campaigns, and SaaS

Bill Macaitis on Customer Centricity, Brand Campaigns, and SaaS

Bill Macaitis on Customer Centricity, Brand Campaigns, and SaaS

Bill Macaitis on Customer Centricity, Brand Campaigns, and SaaS

Wednesday, 1st November 2017
Good episode? Give it some love!
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While at SaaStock in Dublin, Scott snagged an interview with SaaS superstar Bill Macaitis. Listen in to the episode to hear more about Bill’s experience working at SaaS giants—Salesforce, Zendesk, and most recently as CMO of Slack, his belief in the power of NPS, how to conduct and measure brand campaigns, and more!

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The Grid

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The Grid is a podcast about email, communication strategy, the tech industry, and scaling your business. Tune in as SendGrid’s CMO Scott Heimes interviews our customers, our employees, and industry thought leaders.

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