The Growth Agenda Podcast

The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and als

Does tech drive creativity or vice versa?

Nov 27th, 2022 20m 6s

In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship

The rise and rhetoric of commercial creativity

Nov 13th, 2022 26m 45s

In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of

Creativity at all points of the customer journey

Nov 6th, 2022 29m 31s

This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to adv

First Nations diversity for creative

Oct 30th, 2022 19m 48s

This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ peopl

Diversity for creative

Oct 23rd, 2022 36m 52s

In this episode, we explore the changing face of diversity within the advertising industry, touching on diversity and inclusivity within advertising content on the market, the conversations between agencies and brands about diversity, and how b

Brands with purpose

Oct 16th, 2022 35m 18s

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, oppor

Brand purpose unpacked

Oct 7th, 2022 29m

In this episode, we take a look at the rise, the role and meaning of purpose to a brand. We’ll look at the importance of authenticity, as well as understanding the distinction between your own north star and a greater purpose - triggered by con

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