In this 6:28-minute podcast, we discuss the marketing approach during the holy month of Ramadan. With the changing consumer behaviors and increased competition, it's essential to understand how to tailor your marketing strategy to reach and engage with your audience effectively. We also share a case study of a successful campaign that utilized plastic money just three days before the end of Ramadan. Join us as we explore the intersection of marketing and Ramadan and discover how to create impactful campaigns during this special time of year.