With one of my favorite guests to date, this week on The GTM Kickback, I had the pleasure of sitting down with the great Ronald Wyatt, to discuss his career, strategy in building some of the most impressive OEM-led GTM motions in the world, and his tips for success in the space.

Ron is a transformational GTM Leader, OEM, Partnerships, and Strategic Alliances Expert, Mentor, Startup Leader, Founder of a new firm "OEM Technology Partnerships." He helps organizations navigate the ever-changing world of OEM technologies & data partnerships, with the goal to connect those providing technology with those looking to integrate.

We discussed how these partnerships are formed, the benefit/ROI they can bring to an organization that implements this model, and some helpful advice for those that would like to round out their partnership skill sets in the OEM domain.