This week on The GTM Kickback! I had the pleasure of sitting down the Elizabeth Italiano, Co-Founder and Managing Partner at GTM Advisors.

We discussed the quickly changing economic climate and it's impact on the technology sector, the trends she's seen in those companies still finding commercial success, changes in messaging, buyer personas, pitches, and other elements of your GTM strategy to keep up and win in today's market.

Elizabeth walked us through conducting win/loss analysis and how it can be a valuable tool in identifying ICP and personas that your company is winning and losing with. The rise in importance of the CFO - and how to cater your conversations better for this persona.

Connect with Elizabeth and find out more about GTM Advisors here:

https://www.linkedin.com/in/elizabethitaliano/

https://gtmadvisors.com/