Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. He brings hard-won insights on leveraging investors, landing crucial first hires, and scaling with in-person sales. Most importantly, Daniel is a founder who leads from the front, always eager to hop on a plane to close a big deal.
Discussed in this Episode:
Highlights:
(04:10) - Bundling vs unbundling in the go-to-market tech stack.
(08:36) - Daniel's fundraising process and lessons learned.
(13:39) - Extracting value from investors.
(17:57) - Daniel's "lightbulb moment" on leveraging investors.
(21:10) - In-person meetings and building trust with investors.
(24:35) - Synch's in-person vs remote work philosophy.
(29:52) - When to let go of sales as a founder.
(32:48) - Finding the right first sales hire.
(36:52) - One thing revenue leaders believe to be true that Daniel thinks is bull$***
(41:14) - One thing that is working for Daniel in go-to-market right now.
Guest Speaker Links (Daniel Ruiz):
Host Speaker Links (Scott Barker):
Sponsors:
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
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