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#891: MASTERS Ratings Down 20%!

#891: MASTERS Ratings Down 20%!

Released Tuesday, 23rd April 2024
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#891: MASTERS Ratings Down 20%!

#891: MASTERS Ratings Down 20%!

#891: MASTERS Ratings Down 20%!

#891: MASTERS Ratings Down 20%!

Tuesday, 23rd April 2024
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0:00

H m

0:03

hm.

0:06

Hm hm.

0:12

I'm gonna tell it like it really is.

0:15

We know Haney doesn't give us silencing

0:19

ridics and then the name missus

0:21

too chips never except on't

0:24

shoulders to get better. Everybody

0:26

knows the name, read about it

0:29

or Golf Teachers Hall of Fame, never

0:31

doubt it. It's time for the truth.

0:33

He is our Do you listen in the Hany?

0:37

You listen in the Hany, You

0:41

listen in to Hany. It's

0:45

time for the truth. Here is our dude.

0:47

You listen in the Hani.

0:50

Listen to m

0:53

hm mm

0:59

hmm. Welcome to the hank Any Podcast

1:02

today. We're recording on nofilter

1:04

dot net. You can also see

1:07

the hank Any Podcast on

1:09

YouTube tv. You

1:11

can find it there, the hank Any Podcast. You can

1:13

hear the hank Any Podcast on

1:16

iHeartRadio wherever you get your podcast,

1:19

Apple Podcasts, wherever you get your podcasts.

1:21

So great to be with everybody today.

1:24

I got a little topic to talk to you about

1:26

today that came

1:29

up after the Masters, and

1:32

it deals with the whole television

1:36

rating issue in

1:38

GoF And this whole

1:41

television issue rating in goth is

1:44

brought to light because now that

1:47

the Masters has passed and

1:49

they had a little dip in the

1:51

ratings. The Master's ratings

1:54

were down about twenty percent. All

1:57

of a sudden, people are now

2:00

taking note that there

2:02

might be an issue. There might be a little issue, and

2:05

I have some thoughts on this subject.

2:08

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2:49

All right, the Master's

2:51

ratings down twenty percent. I

2:53

got a message from my buddy Rick

2:56

Silverman, and I got to read

2:58

it to you. He says, funny how every

3:00

anti LIV pundit

3:05

that always mentions liv's

3:07

low TV viewership and

3:09

also disregards the online presence

3:12

of the events. The LIV events Now

3:15

they are only mentioned an online presence

3:18

of the Masters because of the twenty

3:20

percent decrease in TV

3:23

viewership. This is why they

3:25

are referred to as the corrupt golf

3:27

media in a lot of circles,

3:29

certainly by my friend, the

3:31

pro goff critic. And

3:35

it's a that's a name that he coined

3:37

for him, and I think it's it's it's been pretty

3:39

appropriate through this, this, this whole deal.

3:42

The ratings are down. They were They've

3:44

been down all year. The Phoenix Open was

3:46

down thirty five percent, the

3:49

Arnold Palmer Invitational was down

3:51

thirty percent. The Players

3:53

Championship, which had a great leaderboard

3:56

by the way, and a great champion obviously

3:58

in Scotty. Say you you've got a domin player

4:00

right now on the PGA Tour in Scotty Scheffler.

4:03

I mean he is, he's dominating

4:06

like nobody's seen since Tiger Woods.

4:09

But the ratings, the ratings are not.

4:11

Now I have to say that Scotty

4:13

Scheffler is probably not like

4:16

like if he's your bell

4:18

cow, you don't have a lot of cows heading

4:20

to the barn. I mean that's just that's just the

4:23

fact.

4:23

Now.

4:24

It's nothing against Scotty Scheffler, a

4:26

great guy, a great

4:28

player, phenomenal player, great

4:30

person, it's just

4:35

you know, he's not Tiger Woods. Let me, let's just

4:37

put it that way. And and some

4:39

of my thoughts on these these these

4:41

ratings, Well,

4:43

first off, it's hard to tell. I

4:46

think how much the ratings are

4:48

really down. I think that probably

4:51

people are watching golf just as

4:53

much, but it's being split

4:56

between l I v PG

4:59

two or watching on television

5:03

and online apps

5:05

or streaming or whatever. So I'm

5:08

not convinced that it's like way way

5:10

down, but I am pretty convinced

5:13

that it is. It is down, and

5:15

I think that's understandable because

5:18

when you have a player like Tiger

5:20

Woods that transcends the sport

5:22

of golf. In other words, you know my

5:25

grandmother, I mean she never played

5:27

golf in her life,

5:29

but she watched golf on the PGA

5:31

Tour because of Tiger Woods.

5:34

There was so many people that watched

5:36

golf that never

5:39

played golf, weren't necessarily golfers,

5:42

but they watched because of Tiger

5:44

Woods. He transcended the sport. It's

5:47

kind of like what's happened in women's

5:49

basketball. I mean, did they

5:51

got like two point

5:54

five million viewers?

5:56

Literally million viewers

6:00

ESPN did for the w

6:03

NBA Draft,

6:06

like seriously, like

6:09

Kaitlin Clark was going to go number

6:11

one. It was a foregone conclusion.

6:15

Of those two point five million

6:17

people that were watching the w NBA

6:20

Draft, including myself, how

6:22

many people could name five

6:25

players that were going to get drafted. Not

6:28

many of the two point five million,

6:31

not many could could have named five

6:33

players that were going to get drafted. But

6:35

they were watching because of

6:37

Kaitlyn Clark, because she is

6:42

taking the sport of women's basketball

6:44

and put it on her shoulders, and she's carrying

6:47

it to heights already. I mean, she just

6:49

now got drafted by Indiana and

6:51

she's carrying it to places it's never been before,

6:54

and she will take it to places it will

6:56

it will go to places that

6:58

they never dreamed and could go too. But

7:01

the Tiger Woods did the same thing in golf.

7:04

So to me, the

7:07

ratings were elevated, they

7:09

were elevated beyond

7:12

what they should have been because

7:14

of Tiger Woods. If you take

7:17

out the Tiger Woods effect, because

7:20

you have to, I mean, he's not he's not playing

7:22

and you know he played at Augusta,

7:24

but he you know finished, you know,

7:27

dfl and and you know, he's

7:29

wasn't a factor in the tournament. I

7:31

mean, that's his He's played made

7:35

the cut in three tournaments since

7:37

his auto accident, and he's finished

7:39

sixtieth, forty

7:41

fifth, and fifty fourth or something. He's

7:43

just he's not a fan, although people

7:46

will still tune in for him, but he's

7:48

played so few events that

7:50

he can't He can't carry the sport

7:53

like he used to. But he carried the sport. My point

7:55

is he he increased the

7:57

ratings at least

8:00

least more than I'm sure he increased

8:02

the ratings more than twenty percent. So

8:04

when you say that the ratings

8:06

are down twenty percent, down

8:09

from what level, I mean down from a level

8:11

that had Tiger Woods, the

8:13

Tiger Woods effect in there. You gotta build that

8:15

effect. That effect isn't there anymore, you

8:18

know, And people continually ask

8:20

me, they continually ask me, who's

8:23

going to be the next great player, and they want

8:25

to, you know, talk about this

8:27

guy and that guy, and it was gonna be you

8:30

know, this guy, and then it was gonna

8:32

be that guy, and now it's gonna be Ludwig

8:35

Oberg. I mean, Luberg

8:37

Oberg is not gonna He is

8:39

not gonna jack up the

8:41

ratings on the PGA Tour,

8:44

are in golf, l I V or anything. He

8:46

ain't gonna he ain't gonna jack up the ratings,

8:49

you know, twenty percent or whatever

8:51

it was that Tiger Woods jacked up the rate. It

8:54

isn't gonna happen. I mean, a nice player, young

8:56

guy, great story. First off, he's not an American

8:59

and that makes a different. I mean there's there's

9:01

there's no two ways about it. And when you look at the

9:03

you know, the the top in

9:06

golf, I mean you got Scottie Scheffler, who

9:10

you know, there's there's not he's not oozing. He's

9:12

not oozing, you know. With with personality,

9:15

I mean he's he goes, he goes about his business,

9:17

got a phenomenal mental,

9:20

mental game. He's not making people

9:23

tune in. I mean he's hitting great, incredible

9:25

golf shots, but he's not making

9:28

people tune in. You need

9:31

a dominant American and he's

9:33

got to be a dominant, dominant player.

9:36

But he's got to come with something. And

9:38

and I don't think you know, I don't think you

9:41

have it now. I mean, now maybe if Scotty Scheffler

9:43

goes, if he goes on a

9:45

you know run where

9:48

he wins you know, two or three majors

9:50

this season, or you know, has a

9:52

shot at winning four majors in a row.

9:55

Okay, that may be a little different story. Uh

9:58

if he goes on a if Iron Nelson

10:01

or Tiger Woods kind of run, when in seven

10:03

tournaments in a row and he's closing in on that right

10:05

now, you know, if he goes

10:07

on that kind of run, then maybe

10:10

maybe all of a sudden, people will say, hey,

10:12

these ratings are looking a little bit better than we,

10:15

like, you know, thought they were. But

10:18

the likelihood of that happening is

10:22

very, very slim. I remember when basketball

10:25

lost Michael Jordan and

10:28

people were saying, Okay, who's going to be the

10:30

next Michael Jordan? And

10:32

I remember reading somebody saying, the

10:35

next Michael Jordan is playing golf and they

10:37

were referring to Tiger Woods. And Tiger

10:39

Woods did to the PGA tour

10:42

what Michael Jordan did to the NBA.

10:45

And now with Tiger gone,

10:47

I just I just think the ratings

10:49

were bound to go down. So everybody that's

10:52

in a panic over the ratings going down

10:54

and they can't understand it, And

10:57

I just think it was inevitable. Is

11:00

Tiger Woods, you know, became

11:04

less of a factor in tournaments,

11:06

and that was bound to happen because, like

11:08

my friend Charles Barkley says, Father

11:11

Time is undefeated. Father

11:13

Times undefeated. Now he's really undefeated

11:16

after back surgeries and the car

11:18

wreck and everything else. It really, it really makes

11:20

him undefeated. People

11:23

are watching golf, and

11:26

they're watching golf different ways. And

11:29

I got to tell you, I watched a

11:31

lot of the Masters I

11:33

think, with the exception of a few

11:36

hours. I mean I watched hours of the Masters

11:38

hours. But with the exception of a few

11:40

hours, I watched the whole Sunday,

11:43

you know, back nine on TV. But

11:45

with the exception of that and a few other hours

11:48

mixed in, I primarily

11:50

watched it on the Masters app.

11:52

And then I went back and I

11:55

looked at some of the rounds

11:58

I watched. I watch every shot Tiger hit, and

12:01

I went over Scottie

12:03

Scheffler's round. I watched every I mean that

12:06

app My goodness,

12:08

that is the great. You know, The Masters

12:12

was in the dark ages forever.

12:14

I mean it seems like forever, and

12:17

they've you know, with their television. I

12:19

mean the remember they didn't even used to show

12:21

the front nine and you

12:23

couldn't follow it. I mean, they just didn't

12:26

have enough TV time. And there has always been

12:28

great with the you know, very low

12:30

amount of commercials and the

12:33

broadcasts and the you know, the scenery

12:35

is incredible, but they're in the dark

12:38

ages in terms of how much they gave you

12:40

to consume, and people

12:42

can't get enough. Now they

12:44

are like wow, I mean they are

12:46

by far. The Masters is the

12:49

benchmark. I mean, the Master's

12:52

app makes

12:54

the Pacha Tour look like

12:57

what the hell are they doing? I mean can

12:59

they not figure it out? I mean they got

13:01

it's the PGA Tour and l

13:04

I V the same thing. They are so

13:07

far behind the Masters. I went

13:09

on you know, people only have so much time.

13:12

I went on the app and I watched

13:14

Tiger Tiger Woods whole round

13:17

in like ten minutes, every single shot he

13:19

hit and the whole, the whole, the whole day.

13:22

I mean it might have been five minutes.

13:24

It was an incredible first shot,

13:26

second shot, third shot. I mean, that

13:29

app is out

13:31

of this world. Now, maybe

13:33

they're working on it. If they're not, they

13:35

better be working on it. But I do not understand

13:38

why you know the PGA Tour doesn't

13:41

already have that. First off, I mean that that

13:43

that's kind of crazy and

13:48

l I V should get, I mean everybody should get. That

13:51

is a that is a game changer. And

13:53

I think if they get more things like that, then

13:56

I think, you know, golf consume

14:00

and consuming of golf like eyeballs

14:02

on golf will will

14:05

definitely pick up. And I think

14:07

that the gambling is is going to be a big

14:09

thing in golf too, and and uh, you

14:11

know that's that that is uh

14:14

that that goes without saying. So another

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and and and check it out. Because because

14:30

it's a it's a big It's one of the reasons I watch golf.

14:33

You know, I'm gonna place a little bet and

14:35

uh, you know, pick up pick

14:37

a winner. You know what I like to do. I

14:40

like to watch how the tournament's going. And

14:42

you know, I'm not gonna get the best odds, but

14:44

I watch how the tournament's going, and

14:48

you know, and then I'll take

14:51

my take my win. Maybe not a

14:53

big one, but I'll take my win. And

14:55

you know, Augusta was another example.

14:57

I mean, as soon as as soon as

14:59

you could see how that turned with that front nine was unfolding

15:02

and Scottie Scheffler, you know, hit a

15:04

hit, a couple of good shots

15:07

in there, that that was over. I mean

15:09

that that was I don't care what odds you're given. Uh,

15:11

Scotty Scheffler was not going to lose that Master's

15:14

on the back nine. I mean you could, you could, you

15:16

could take that one to the bank, and uh,

15:18

you know a lot of people, a lot of people did. It's

15:21

hard to pick golf at the start of the

15:23

week, but it's it's

15:25

not it's not as hard to pick golf when

15:28

you watch how Sunday's unfolding and

15:30

you kind of look at the stats and you see how the players

15:32

are playing. So I think that's going to have

15:34

an impact on uh, on television

15:36

viewing. I think it's going to go. I don't

15:38

think this like I hear everybody talking

15:41

about fans are

15:43

turned off because they're too

15:45

much talk about money, and they're

15:47

all referring to the whole l I V. PGA

15:50

tour thing that's going and by the way are

15:52

they ever going to figure out what they're doing? I mean,

15:54

like, like what are they waiting for? I mean, they

15:57

said they were going to have an agreement by the end of the year.

15:59

Then they said they were going to have an agreement by the masters.

16:02

Now when's there agreement? And then you

16:04

know what is taking so

16:06

long? There's a group

16:09

out there, the Public Investment Fund,

16:11

that wants to invest three billion dollars,

16:13

and you can't figure out a way to

16:16

partner with them to take their money.

16:18

This whole thing gets weirder

16:22

by the minute it gets. It

16:24

gets weirder by the minute. I don't

16:26

think the ratings are down because people

16:28

are turning. I know people are turned off about

16:30

hearing about the money part, But

16:33

I don't think that's like say, I'm never going to watch

16:35

golf again because people are talking too

16:37

much about Mike cause on the telecast they don't really

16:40

they don't talk about that, you know, it's

16:42

it's the talk shows that talk about that, and

16:44

they're looking for reasons. You know, the reasons

16:46

are you know, people are talking

16:49

about the money too much. You

16:52

know what the reason is. The reason

16:55

is there's

16:57

a lot of golf, there's competition,

17:00

now for the PGA Tour, and

17:04

there's no Tiger Woods. That's

17:07

that's the reason. That's the reason, you

17:09

know, and that you know

17:11

what that fits the bill right

17:13

there, because what people like to do

17:16

is they like to

17:18

figure out a very simple

17:21

explanation for a complicated

17:25

issue. And the complicated

17:27

issue might be that the ratings are down.

17:30

Maybe they're not. Maybe there are people are watching

17:33

a lot of other ways. Maybe they're not down as much

17:35

as people think they are, or maybe they're not down as

17:37

much as people say there. Maybe they're watching a lot

17:39

of different ways. But the simple

17:41

explanation, if you want a simple explanation, the

17:44

simple explanation is

17:47

there isn't Tiger Woods out there dominating

17:50

the sport and pulling the sport along

17:53

like he used to. And I

17:56

got news for you, there will

17:58

never clearly, not in my lifetime.

18:01

Okay, uh, there will never

18:03

be another Tiger Woods. There

18:06

will never be another Tiger Woods. He was

18:09

just too great, too dominant.

18:13

That was a generational

18:15

player and maybe a forever

18:17

player. It's just that good,

18:20

all right. Hope everybody enjoyed the podcast. Remember

18:22

go to Hanyuniversity dot com

18:25

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18:59

All right. Hope everybody is a great day, Stay

19:01

safe, stay healthy. We'll talk to you soon on the Hank

19:03

Any Podcast

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