During this time, when the world seems to be going insane, we can lose our minds or keep our act together, or PROSPER! I don’t know about you, but when this stuff happens and we look at the super macro of it, click a few down on the pull down tabs of life, I like what is happening. Don’t get me wrong, I hate the devastation it’s having on life and millions of people and businesses in the world. But, beyond this, I feel like I’ve never been busier in taking advantage of this time.

In Episode 4 of Season 2 I draw a distinction of this time and how people handle it with the book by Viktor Frankl called Man’s Search For Meaning. Frankl was a survivor of a concentration camp during World War II and observed that different reactions to life in these camps had a significant impact on one’s life during and beyond the concentration camps. Frankl concludes from his experience that a prisoner's psychological reactions are not solely the result of the conditions of his life, but also from the freedom of choice he always has even in severe suffering.

Well, COVID-19 is nothing compared to the Nazi confinement and extermination of millions during World War II. But, used as a metaphor, it applies to how different people during the pandemic are reacting to their own situation. 

In this episode I welcome a small business owner in North Conway, New Hampshire, Austin Orth, co-owner of Frontside Coffee Roasters. We discuss how he is surviving during this time and innovating in ways that will change the way he does business when it is all over. 

Please visit www.frontsidecoffee.com for their menu and coffee for local, non contact pickup, or for their own roasts of coffee in 12oz or 5-pound bags which can be shipped anywhere. 

For some killer shots of Austin’s worldwide mountain bike posts, visit his Instagram page and follow him at: https://www.instagram.com/ostencoffee/

Music is by Garcia Birthday Band, found on the Free Music Archive. Find the band on their website at https://gbblive.com 

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