"When you’re writing something about your business. Anything. If it could be used – intact and just as coherently – by any of your competitors. It’s not good enough. Say something that only you can say, instead."

Mychael Owen is an enigma. He started his first business at university, won a few awards and by 25 was advising other people how to start and grow businesses By 30 he'd started his first agency, employed 30 people with a turnover of £1.5m.

On the surface everything looked great. But soon he started meddling. He was bored, restless and distracted.

At 45 he realised that he craved being truly creative again, doing something he felt he was born to do. in short he was rudderless.

So he did something drastic – over the next 6 months he closed all of his businesses. The change included

• 'Wasting' (by the old rules) £100k on a business he didn't understand
• A couple of minor breakdowns
• Choosing to seek out a new tribe because his old tribe didn't understand him any more and
• The unearthing of a four step journey back via 1. generosity, 2. value, 3. confidence, 4. preeminence.

Mychael now has something that makes him money and makes him happy because he stops businesses becoming boring, and through his various other projects he meets his needs for writing, designing and hosting.

Despite years of entrepreneurial experience, by his own admission he's still winging it and regularly has doubts and fears like we all do.

But one thing he knows for sure is this: that the stories we tell matter. And that we should all tell more stories that other people can't tell.

Join Carlos and Laurence to hear what Mychael has to say about telling authentic stories that connect with others.

Links

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