Networking can be overwhelming, confusing, and frustrating. Without a purpose and a plan, even those who describe themselves as social or extroverted can face difficulties when thrust into networking situations while those who are shy or see themselves as introverts can struggle even more. When you know your goals, how to position yourself, and what to say to new contacts, you can go into networking situations more confidently, leave a lasting impression, and create deeper connections that can elevate your personal and professional network. This will lead to more credibility as a leader and many more sales opportunities to drive the bottom line.

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