If you ever find yourself pitching to a VC or for any kind of funding it’s important to know how to tell a compelling story.

When it comes to pitching VC’s Haje Kamps, pitch coach, author of Pitch Perfect and CEO of Konf (a virtual conferencing platform), says the three elements you need to remember are: define the problem; say why you’ve got the perfect team; and demonstrate how you’ve got some traction in the market.

In this recording of our Friday Fireside Haje shares some of his views on storytelling, startup life (particularly when it comes with dealing with venture capital) and why he believes it’s important in business to not only tell compelling stories but also authentic ones.

Other things we touch on are the importance of building strong brands; being intrinsically motivated and the general irrational behaviour of people.