A Marketing Thought Leader, Author, Former Professor, CMO at nCino, Jonathan Rowe, discusses best practices for building and defining your brand internally and externally.

Takeaways:

• “Before and while doing marketing activities ask yourself the question: How am I going to measure the success, the value, and impact of this?” ~Jonathan
• Once your brand and what you want to represent is defined, turn the mission and vision into your marketing activities. Reflect it throughout your company.
• “Marketers need to be curious, ask questions, listen, and often be creative or thoughtful because there isn’t one ecret answer.” ~Jonathan
• Career Advice: Don’t stress about what is next. Enjoy the moment.

Links:

• LinkedIn: https://www.linkedin.com/in/rowejonathan/
• nCinco: https://www.ncino.com

Busted Myths:

• Marketing is often the first funding that gets cut during a financial crisis. However, the purpose of marketing is to help and drive revenue.
• Marketing is more than a “make things pretty” center. It is a strategic part of the organization in making decisions for all the internal and external stakeholders.
• Marketing does not own the brand. It belongs to and is shaped by the company, employees, customers, and the community.  Marketing communicates the values of the brand.
• Company culture branding is a tremendous opportunity in terms of defining it, sharing that authentic culture, and turning it into action.
• Authenticity is key to keeping your audience’s trust.

Ways to Tune In:

• iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
• YouTube - Full video - https://youtu.be/QSJmqQsaEmI