In this episode, Lon Hecht interviews Mike Ruiz de Somocurcio, President of Vitalize IPA for New York and New Jersey. They discuss the challenges of getting in-network with health plans and the two paths to achieving this. Mike emphasizes the importance of finding the right people at health plans and leveraging employers as a sales channel. He also provides insights into negotiating reimbursement rates and structuring pilot programs. Additionally, they touch on the significance of ACOs and networking opportunities for startups in the healthcare industry.